Performax Labs FitMax: Taking Weight Loss Drinks to the MAX!

Performax Labs FitMax

It’s time to MAXimize your fat burning with the all-new fat burning powder from Performax Labs — FitMax.

No company dominated the back half of 2017 quite like Performax Labs. We covered their rebranding / reformulation in great detail, featuring big upgrades to their top-rated pre workout and fat burner supplements HyperMax and OxyMax.

Now, the brand synonymous with MAX-ing anything and everything is back again, and they’re looking to maximize their place as industry innovator with FitMax — a fat burning powder like you’ve never seen before.

They already have a fat burner pill in OxyMax, but since this one has a few different tricks up its sleeve, it’s been given its own name – FitMax – and now we have two phenomenal-looking weight loss options from the maximum-powered Performax Labs.

Much more info is ahead on this top-notch fat burning powder, but first, take a moment to check the best deal and sign up for alerts from PricePlow:

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FitMax Ingredients

FitMax is an incredibly well-formulated fat burner that is way more than just your typical caffeine + yohimbine + synephrine combo. Inside you’ll find a number of synergistic pairings that create a fat burner sure to turn some heads.

Note: Doses listed below are based on one full serving (i.e. two scoops).

  • FitMax Burn

    • L-Carnitine L-Tartrate (2g)

      Performax Labs FitMax Ingredients

      FitMax is looking to crank up your metabolic engine with a synergistic blend of proven fat loss compounds.

      Carnitine is a substance found in your cells that transports fatty acids into the mitochondria to be burned for energy. In essence, carnitine is your body’s natural “fat burner.”

      L-Carnitine L-Tartrate (LCLT) is a highly bioavailable form of carnitine that’s effective used by the body to convert fat into usable energy. In addition to enhanced fat burning, LCLT also improves recovery from exercise and enhances androgen receptor density.[1,2]

      We’re starting things off with a bang, because 2g is where the dose has some of the benefits that were actually studied in the citations above. Leave it to Performax Labs to go with the “max” dose that the researchers used!

    • Choline Bitartrate (2g)

      Choline Bitartrate is the red-headed stepchild of the choline supplement family. The reason is that it has poor bioavailability, and is often way underdosed in most supplements. However, when dosed high enough, as it is here, choline bitartrate can in fact be beneficial, particularly with respect to visuomotor performance.[3]

      What you might be surprised to learn is that this nootropic also enhances weight loss while preserving strength in people, but it really shines when it’s combined with the previous ingredient, Carnitine:

      Choline + Carnitine = Fat fighting magic

      Several studies have investigated the effects of pairing choline (particularly the 2g dose of bitartrate used here) alongside carnitine and found that choline increases carnitine retention in the body[4], allowing for longer-lasting fat burning:

      ”We conclude that supplementary choline maintained serum carnitine concentrations by conserving urinary carnitine. Moreover, these observations merit additional investigation to determine metabolic and functional consequences of choline and carnitine interactions in humans.”[5]

      “We conclude that the choline-induced decrease in serum and urinary carnitine is buffered by carnitine preloading, and these supplements shift tissue partitioning of carnitine that favors fat mobilization, incomplete oxidation of fatty acids and disposal of their carbons in urine as acylcarnitines in humans.”[6]

      “These studies demonstrated that choline supplementation results in decreased urinary excretion of carnitine in young adult women, that guinea pigs are a suitable animal model for studying the effect of choline supplementation on carnitine status in humans, and that choline results in a conservation of carnitine in guinea pigs and perhaps in humans.”[7]

    • Olive Leaf Extract (200mg)

      Olive leaf is well known for its high oleuropein content.[8] In addition to supporting cardiovascular health, olive leaf extracts are also known to elevate thyroid hormone, which increases energy expenditure and improves markers of metabolic disorders, such as diabetes or obesity.[9]

    • Rhodiola Rosea (200mg)

      Rhodiola Rosea Herb

      Rhodiola Rosea is a popular and extremely effective stress-reducing herb that also improves cognition and weight loss too!

      Rhodiola is well-known for its ability to help individuals maintain composure during periods of high stress. It’s also a valuable nootropic and endurance boosting ingredient increasingly finding its way in pre workout formulation. But did you know it’s also a valuable fat-fighting ingredient?

      Research notes that rhodiola extracts standardized to 3% rosavins (the same quality extract used here!) downregulates expression of adipogenesis, but also induces lipolysis and fat cell death (apoptosis).[10]

    • Citrus Aurantium (50mg)

      Commonly known as “bitter orange”, citrus aurantium is a plant packed with all kinds of fat burning compounds known as beta-2 adrenergic receptor agonists (synephrine, octopamine, hordenine, etc.).

      Basically, these compounds kickstart lipolysis, the freeing of fatty acids from stored fat cells to be burned for energy.[11,12] Citrus Aurantium has been a popular, and effective, ingredient in fat burners for a long time, but it appears Performax is looking to up the effectiveness of this proven fat-fighting compound by pairing it alongside Rhodiola.

      Even more synergism!

      Rhodiola + Citrus Aurantium:

      Research combining the two plans has found results in decreased white fat and an overall 30% reduction in visceral fat.[13]

      “C aurantium + R rosea had a 30% decrease in visceral fat weight compared with the other treatments…These initial findings suggest that treatments of C aurantium + R rosea have actions on central monoamine pathways and have the potential to be beneficial for the treatment of obesity.”[13]

    • Fucoxanthin (8mg)

      Also featured in Performax’s ultra “feel good” capsule-based fat burner OxyMax (at the same dose used here), fucoxanthin is a compound present in seaweed that enhances carb metabolism and GLUT4 expression in skeletal muscle. [14,15] Basically, this ensures that any carbs you do it get stored in muscle tissue rather than used to increase fat stores. But that’s not all!

      Fucoxanthin also can act as as a beta-3 adrenergic agonist in white fat cells[16], increasing Uncoupling Protein 1 (UCP1) activity, which results in a  higher metabolic rate, and ultimately faster fat loss.[17]

      Expect to see this ingredient more frequently in other weight loss supplements, but for now, Performax Labs is one of the leaders

  • FitMax Energy

    • Caffeine Anhydrous (250mg)

      Caffeine Energy Expenditure

      Caffeine increases energy expenditure by roughly an extra .15 calories per minute. Not huge, but we’ll take it!

      FitMax packs an extremely appropriate 125mg of caffeine anhydrous per scoop, yield a total of 250mg caffeine in two scoops (one FULL serving). This is more than enough to serve as an energy drink at one scoop or a fat-burning pre workout at the full two scoops.

      Caffeine simply makes everything better, including fat burning and hunger suppression, and at this dose, it’s all the more better-er.

    • N,N-dimethylphenethylamine Citrate (200mg)

      Found in Eria Jarensis, N,N-dimethylphenethylamine Citrate is a PEA-like compound that provides longer-lasting “feel good” vibes than regular PEA. It’s one of the go-to “exotic” stims these days with the apparent demise of both DMAA and DMHA.

      Performax Labs has become synonymous with this powerful, euphoria-inducing compound as it can also be seen in the brand’s heavy-hitting pre workout HyperMax and the aforementioned OxyMax.

    • TeaCrine (125mg Tasteless, yielding 50mg)

      Performax Labs FitMax Fog

      FitMax has emerged from the haze of uncertainty to reveal a formula that boasts innovation and effectiveness.

      Note that this is the tasteless TeaCrine, which has a 40% yield. That means that every full serving (i.e. two scoops) of FItMax delivers 50mg theacrine.

      Theacrine is a long-lasting energy and focus boosting compound belonging to the xanthine family of compounds. Developed by Compound Solutions, TeaCrine is a non-stimulant ingredient that arouses the central nervous system without impacting the cardiovascular system (heart rate, blood pressure, etc.). When combined with caffeine, the two form a perfect immediate and prolonged energy and focus boost that lasts for hours on end.[18,19]

    • Hordenine (50mg)

      Hordenine is a bioactive alkaloid of the phenethylamine class that’s found in a number of plants, namely citrus aurantium. In addition to it’s fat-burning benefits[20], the real reason hordenine is included in FitMax is due to its actions as an MAO (Monoamine Oxidase) inhibitor.[21]

      This ensures PEA remains “active” longer in the body, further boosting the “feel good” vibes we discussed earlier. We almost always see 50mg of this, so Performax holds the line.

    • Huperzia Serrata 1% Extract(10mg)

      Performax Sarah

      Get shredded and focused like Performax Labs athlete IFBB Pro Sarah Allen (@sarahallenaus) with FitMax.

      Performax has standardized their huperzia extract for 1% huperzine a, yielding 100mcg Huperzine A. This compound is a popular, and powerful, nootropic that inhibits acetylcholinesterase, the enzyme that degrades acetylcholine (the “learning” neurotransmitter.[22,23]

      Huperzine bolsters the acetylcholine-boosting abilities of the choline bitartrate above to ensure superior focus while your burning the belly off.

    • Rauwolfia Vomitoria (3mg)

      The final component to the FitMax Energy Blend is yet another powerful stimulant, rauwolfia vomitoria, which is standardized to 90% alpha-yohimbine, supplying 2.7mg of alpha-yohimbine. Quite possibly the most potent stimulant in FitMax, alpha-yohimbine provides an intense edge to the feel-good vibes along with some fat-burning activity of its own.

      This ingredient is often a “make it or break it” ingredient for many, but the key to proper alpha-Y usage is in the dosing. 2-3mg is the “sweet spot” for this stim as any more than that gives users the cold sweats and other nasty side effects.

Flavors Available

Performax Labs Rise Grind

Get ready to rise and grind with Performax Labs.

At launch, FitMax will come in two flavors — strawberry kiwi and pink lemonade. Flavoring these high-stimulant fat burning drinks is often difficult, so we’re excited to see how it goes here for those of us who’d rather “drink our energy” than swallow capsules.

While Performax used to be known for stellar formulas with less than palatable flavoring, they’ve recently upped their game and are now much improved flavoring which bodes well for this fat burning powder.

Fat Loss to the Max with FitMax

Performax Labs ended 2017 primed to take 2018 by storm, and their opening salvo of the year looks to be a strong play. We appreciate that they didn’t just call this “OxyMax powder”, because the fact is that this is not OxyMax — it’s a different formula that should have some different effects. So there’s no confusion here, OxyMax are the pills, FitMax is the powder, and both are potent formulations.

Performax Labs

Click the image to see all of Performax Labs’ well-formulated products. This is a brand with brains, and that’s why we love them.

Only question is what form factor you want, and we can’t make that decision for you… although we personally like the drinks around here, but most of the market enjoys pills more.

With just enough energy to get even the most calorie-deprived up and moving along with a number of synergistic ingredients that result in one of the most innovative fat burners we’ve seen in quite some time, FitMax may have to push OxyMax aside in our updated best fat burner buyer’s guide.

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Posts are sponsored in part by the retailers and/or brands listed on this page.

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References

  1. Kraemer WJ, Volek JS, French DN, et al. The effects of L-carnitine L-tartrate supplementation on hormonal responses to resistance exercise and recovery. J strength Cond Res. 2003;17(3):455-462. https://www.ncbi.nlm.nih.gov/pubmed/12930169
  2. Spiering BA, Kraemer WJ, Vingren JL, et al. Responses of criterion variables to different supplemental doses of L-carnitine L-tartrate. J strength Cond Res. 2007;21(1):259-264. doi:10.1519/R-22076.1. https://www.ncbi.nlm.nih.gov/pubmed/17313301
  3. Naber M, Hommel B, Colzato LS. Improved human visuomotor performance and pupil constriction after choline supplementation in a placebo-controlled double-blind study. Scientific Reports. 2015;5:13188. doi:10.1038/srep13188. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4536529/
  4. Elsawy G, Abdelrahman O, Hamza A. Effect of Choline Supplementation on Rapid Weight Loss and Biochemical Variables Among Female Taekwondo and Judo Athletes. Journal of Human Kinetics. 2014;40:77-82. doi:10.2478/hukin-2014-0009. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4096089/
  5. Dodson WL, Sachan DS. Choline supplementation reduces urinary carnitine excretion in humans. Am J Clin Nutr. 1996;63(6):904-910. https://www.ncbi.nlm.nih.gov/pubmed/8644685
  6. Hongu N, Sachan DS. Carnitine and choline supplementation with exercise alter carnitine profiles, biochemical markers of fat metabolism and serum leptin concentration in healthy women. J Nutr. 2003;133(1):84-89. http://jn.nutrition.org/content/133/1/84.long
  7. Daily JW 3rd, Sachan DS. Choline supplementation alters carnitine homeostasis in humans and guinea pigs. J Nutr. 1995;125(7):1938-1944. https://www.ncbi.nlm.nih.gov/pubmed/7616311
  8. De Bock M, Derraik JGB, Brennan CM, et al. Olive (Olea europaea L.) Leaf Polyphenols Improve Insulin Sensitivity in Middle-Aged Overweight Men: A Randomized, Placebo-Controlled, Crossover Trial. Nerurkar PV, ed. PLoS ONE. 2013;8(3):e57622. doi:10.1371/journal.pone.0057622. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3596374/
  9. Al-Qarawi AA, Al-Damegh MA, ElMougy SA. Effect of freeze dried extract of Olea europaea on the pituitary-thyroid axis in rats. Phytother Res. 2002 May; 16(3):286-7. https://www.ncbi.nlm.nih.gov/pubmed/12164280
  10. Pomari E, Stefanon B, Colitti M. Effects of Two Different Rhodiola rosea Extracts on Primary Human Visceral Adipocytes. Molecules. 2015;20(5):8409-8428. doi:10.3390/molecules20058409. https://www.ncbi.nlm.nih.gov/pubmed/25970041
  11. Stohs SJ, Preuss HG, Shara M. A Review of the Human Clinical Studies Involving Citrus aurantium (Bitter Orange) Extract and its Primary Protoalkaloid p-Synephrine. International Journal of Medical Sciences. 2012;9(7):527-538. doi:10.7150/ijms.4446. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3444973/
  12. Shara M, Stohs SJ, Mukattash TL. Cardiovascular Safety of Oral p-Synephrine (Bitter Orange) in Healthy Subjects: A Randomized Placebo-Controlled Cross-over Clinical Trial. Phytother Res. 2016;30(5):842-847. doi:10.1002/ptr.5590. https://www.ncbi.nlm.nih.gov/pubmed/26948284
  13. Verpeut JL, Walters AL, Bello NT. Citrus aurantium and Rhodiola rosea in combination reduce visceral white adipose tissue and increase hypothalamic norepinephrine in a rat model of diet-induced obesity. Nutrition research (New York, NY). 2013;33(6):10.1016/j.nutres.2013.04.001. doi:10.1016/j.nutres.2013.04.001. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3808124/
  14. u X, et al; Combination of fucoxanthin and conjugated linoleic acid attenuates body weight gain and improves lipid metabolism in high-fat diet-induced obese rats . Arch Biochem Biophys. (2012)
  15. Maeda H, et al; Anti-obesity and anti-diabetic effects of fucoxanthin on diet-induced obesity conditions in a murine model . Mol Med Report. (2009)
  16. Maeda H, et al; Fucoxanthin from edible seaweed, Undaria pinnatifida, shows antiobesity effect through UCP1 expression in white adipose tissues . Biochem Biophys Res Commun. (2005)
  17. Abidov M, et al; The effects of Xanthigen in the weight management of obese premenopausal women with non-alcoholic fatty liver disease and normal liver fat . Diabetes Obes Metab. (2010)
  18. Li WX, et al.; “Theacrine, a purine alkaloid obtained from Camellia assamica var. kucha, attenuates restraint stress-provoked liver damage in mice.“; J Agric Food Chem.; 2013. http://www.ncbi.nlm.nih.gov/pubmed/23678853
  19. Feduccia A, et al.; “Locomotor activation by theacrine, a purine alkaloid structurally similar to caffeine: involvement of adenosine and dopamine receptors.”; Pharmacol Biochem Behav; 2012. http://www.ncbi.nlm.nih.gov/pubmed/22579816
  20. Hapke, H; Pharmacological effects of hordenine; Institut für Pharmakologie, Toxikologie und Pharmazie; 1995
  21. Barwell CJ, et al; Deamination of hordenine by monoamine oxidase and its action on vasa deferentia of the rat . J Pharm Pharmacol. (1989)
  22. Zhao, Q; Effects of huperzine A on acetylcholinesterase isoforms in vitro: comparison with tacrine, donepezil, rivastigmine and physostigmine.; State Key Laboratory of Drug Research, Shanghai Institute of Materia Medica, Shanghai Institutes for Biological Sciences, Chinese Academy of Sciences; 2002
    1. Ved, H; Huperzine A, a potential therapeutic agent for dementia, reduces neuronal cell death caused by glutamate.; Division of Biochemistry, Walter Reed Army Institute of Research; 1997
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