Right now, we’re seeing an interesting clash of two worlds:
- The growing knowledge and acceptance that higher-protein diets are better for weight loss, building muscle, virility/sexuality, and overall health in general.
- The growth of vegetarianism and veganism.
You’d think that these two are mutually exclusive… and in the “natural” sense, they are. Without the use of supplementation, vegetarians (and most notably vegans) simply don’t get as much protein, and much the protein they ingest has inferior amino acid ratios.
The vegetarian problem
Without higher amounts of quality protein, interesting things start to happen. The first and most well-known issue is that physiques of healthy individuals become less muscular, and typically less athletic and less aesthetic.
Inside the body, it gets worse: a recent study published by the American Society of Reproductive Medicine showed that vegetarians and vegans have significantly lower quality sperm.
Whether or not their issues are caused by lack of protein could be debated, but the vegetarian world is at least starting to figure something out that alpha and omega males have known for tens of thousands of years: you need protein to kick ass in this world!
Solving the problem through supplementation
However, the vegetarian movement continues to grow, due to a mixture of ethics, distrust in the industrialized food system, and the high cost of quality meat that hasn’t been abused.
So to solve their problems, vegetarians are turning to supplements, and everyone is noticing the growth.
Plant proteins are on the rise, with categories such as our pea protein, rice protein, and even hemp protein (all of which fall under our vegetable protein category) all growing and gaining new products each week.
And the major players like MuscleTech are now getting involved:
The above reasons are likely why a little birdie told us that MuscleTech Herbivore is coming out. Note that we’re not 100% sure if this is a vegetarian protein — it could be a greens product — but we’re pretty sure it’s going to be protein.
Right now, we’re not sure what’s in it, what the ingredients are, or the release date, but we’ll keep this post up to date. We can believe that MuscleTech will make this taste good.
Our guess is that it’d be a pea protein / rice protein mix, which brings the best of all vegetarian protein worlds in terms of value, amino acid ratio, and taste.
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What are the MuscleTech Herbivore Ingredients?
This information is not yet released. We’ll update this post when it is.
Is there a release date?
Nothing is known yet.
No, the product does not even exist yet! Stay tuned!
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- Orzylowska, E; Decreased sperm concentration and motility in a subpopulation of vegetarian males at a designated blue zone geographic region; Fertility and Sterility Volume 102, Issue 3, Supplement, Page e273; September 2014
- Jespersen, J; Activated Protein Synthesis and Suppressed Protein Breakdown Signaling in Skeletal Muscle of Critically Ill Patients; Department of Orthopedic Surgery M, Institute of Sports Medicine Copenhagen, Bispebjerg Hospital and Center for Healthy Aging, University of Copenhagen; 2011