Juggernaut Nutrition: Supplements for the Unstoppable Force

Strong athletes like strong supplements. And gym juggernauts love Juggernaut Nutrition.

Every epic brand has an epic story behind it. Most often, those stories revolve more around the people building the brand. The Juggernaut story starts in Pittsburgh, PA, birthplace of Brock Pasteur.

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Behind the Brand: Brock Pasteur, professional football player

Juggernaut Nutrition

Juggernaut Nutrition: The Unstoppable Force

It’s a story of strength, but it’s also a story of second chances.

With a father who played professional football, Brock and his family moved around a bit, but he grew up mostly in Orlando, FL. It’s no surprise that he played football from a very young age, following in his father’s footsteps.

With a massive, gifted body, Brock relied on his skills to get recruited by several major colleges, but was always haunted by family adversity and those skyrocketing teenage testosterone levels that were beyond his (or anyone else’s) control. The trajectory was looking up, but then tragedy struck. With the unfortunate death of his father, things took a tailspin in the academic department. Football was always great for Brock… yet grades weren’t.

Early 2000s: From Junior College to Nebraska

Brock Pasteur

Brock maintains a low profile, but we found this image from his Tennessee Titans days!

Athletes in Brock’s shoes don’t take the traditional university path. Instead, he went to junior college to improve his GPA, playing in Virginia, MN with a team that included many hard-hitting southern boys from Florida and Georgia. He fit right in and excelled. After playing for two years, Brock was recruited and played for Nebraska for a year.

Brock just couldn’t let go of that chip on his shoulder, and despite no drug or alcohol use, he got into several altercations, fueled by his quick fuse. But he could always rely on the football field to deliver his message.

Another chance: The Texas vs. the Nation game

Brock was invited to play in the annual “Texas vs. The Nation” game, where he demonstrated his beast mode abilities and got the attention of several NFL teams. He played with the Tennessee Titans and Minnesota Vikings for a bit, but no pro career can last forever, and it eventually came to an end. Unfortunately for Brock, he was put into the job market at a bad time:

Juggernaut Supplements

With a recession at hand, the time was now or never for Brock. He said it was game-time – NOW.

The 2008 recession: Grind time. Gym time.

Brock came back to Orlando, but then the recession hit. Since he’d been playing football his entire life, he had no “real” job experience. This is the kind of situation where you really learn who you are. During that period, he met a girl, got married, had three children, and began walking to work — working three jobs, grinding away and saving money.

Yet, guys like Brock aren’t suited for “jobs”. So what’s a big guy like him to do at this point with his saved money? Open a powerlifting gym.

They grew to one of the strongest gyms at one point – not just in Florida, but in the world. There was an epic crew of strongmen and powerlifters who held all kinds of records and clout in the sport… but zero money.

Meanwhile, the supplement industry was a mess in the early 2010s. Brock saw nothing but proprietary blends and smoke and mirrors. As a powerlifting professional athlete, a man needs some strength, not weak prop blends!

IRATE at the Industry. Supplement time.

Juggernaut Irate

It all started with the potent IRATE pre workout supplement.

It was at this time when Brock started buying bulk powders and building his own. He realized he could put his fellow weightlifters on another level – more so than what was sold at the local store. Brock scrapped together enough cash for one production run, and put out the hit supplement, IRATE. He had enough for 1 SKU — 1 flavor.

The legendary formula grew and grew by word of mouth. Brock hit up local stores, and after some time, it started catching on.

The Juggernaut was born.

Dark vs. Light: The two Juggernaut Lines

Juggernaut Nutrition now sports two “series” of supplements: the dark labels and the light labels. Brock told us that “You don’t need aminos and protein to look vicious, but pre workout and such do!” So they’ve put their more aggressive, stimulant-based supplements in darker bottles, but the more mainstream-friendly products like proteins and aminos in lighter bottles.

Juggernaut Nutrition (ISO)lated

With basically no fillers, (ISO)lated is all about having a clean whey protein isolate with perfect flavor systems.

Back to the story, after IRATE came the stimulant-free pre workout supplement, Disturb. As Brock began learning more, he began getting sick and tired of additives. So his new protein powder, (ISO)lated, has nothing but protein, flavor / cocoa powder, sweetener, salt, xanthan gum. Simple and smart.

But you know how we are in this industry. We like our pre workouts. Strong, fresh, and flavorful.

Enter the WiLD and Irate Extreme Era

As many of our followers know, ingredient availability has changed over the years, and many pre workouts need consistent re-formulations. Irate was a smashing success, and the next up is Irate Extreme, which is based upon several strong energy-enhancing stimulants.

Meanwhile, WiLD provides a similar experience, but with less caffeine, providing a euphoric high and “such a great feeling” per Brock.

Irate Extreme passes the test

Ben recently reviewed Irate Extreme, and deemed it both PricePlow and Powerlifter Approved:

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Behind the scenes, Ben’s also raving about IQ Octane, Juggernaut’s nootropic / energy pill that claims “productivity in a pill”.

Juggernaut Nutrition IQ Octane

“Productivity in a Pill” with IQ Octane

“OCD on flavoring”

Brock is proud to gloat that “One thing we nail is our flavors – all the time.” From Rainbow Drops candy flavored sports supplement to the chocolate protein, he fights to get it right each and every time. He even bought a small V-mixer to test flavors themselves!

No artificial coloring

Similarly, the brand is just as strict when it comes to colors. After all, what does the dye do for you? If you need coloring to make it taste good, then clearly the flavor system isn’t good enough! Get back to work!

Juggernaut: For the Unstoppable Force. Always grinding.

Brock, who’s not one to be found on Instagram, tells us like it is:

Everyone’s so consumed with everyone else’s business… I’ve had to grind everywhere I’ve been. There’s no funding here – this is all bootstrapped.

This brand is the definition of Blue Collar.

Fuck Luck!

Juggernaut Nutrition Review

We know what fuels @tayluhh6’s workout…. what fuels yours?!?!

Finally, Brock makes it very clear on what his take on the phrase “good luck” means. It means you’re not prepared. The Juggernauts at Juggernaut Nutrition have an official “Fuck Luck” mentality — because if you need luck, then you’re not ready in the first place.

This is a brand that wins on hard work and intensity to drive its success. Brock of course reminds us that “anyone can pay two grand for a girl with a fat ass for their Instagram”. But that’s not them. They’re doing this all organically – the grind way.

More to come from Juggernaut

After Ben’s ongoing success lifting heavy with iRATE Extreme, we’re looking forward to what Juggernaut Nutrition brings next. Rumor has it, there’s a monster co-brand coming and a new “cognitive energy” supplement. We have a feeling it’s going to be intense.

So stay tuned with everything Brock and Team Juggernaut are doing — you can subscribe to our Juggernaut Nutrition news alerts below:

Juggernaut Nutrition - Deals and Price Drop Alerts

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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

Posts are sponsored in part by the retailers and/or brands listed on this page.

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is a biohacker with extensive experience in supplementation and dietary modification, whose personal expertise stems from several "n=1" experiments done on himself.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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