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Creatine

Does Creatine Dehydrate You? VMI Sports Knows: The Research Says The Opposite

Does Creatine Dehydrate You? VMI Sports Knows: The Research Says The Opposite

If you've taken creatine for any length of time, you've probably heard the warning: "drink extra water, or it'll dry you out or give cramps". For years, gym wisdom treated creatine as something that hoards water inside your muscles at the expense of everything else, and plenty of lifters still back off their creatine […] Continue Reading →

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Creatine Without Exercise? What the Viral 2026 Study Really Shows

Creatine Without Exercise? What the Viral 2026 Study Really Shows

People who never trained took creatine and gained more lean tissue than people who lifted.

That's roughly how a new creatine study from Texas A&M went viral in early October 2026. One widely shared post on Twitter called it "insane", pointing out that middle-aged adults who took 10g of creatine per day without […] Continue Reading →

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SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →

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Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral

Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral

MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength, has five grams of creatine monohydrate, a heavy carbohydrate blend, and alpha lipoic […] Continue Reading →

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VMI Sports Creatine +Hydration: Pürest Creatine Meets a Full Electrolyte Stack

VMI Sports Creatine +Hydration: Pürest Creatine Meets a Full Electrolyte Stack

VMI Sports has expanded its creatine lineup with a dedicated stim-free option: VMI Sports Creatine +Hydration, a daily creatine and electrolyte powder now in Tropical Mango and PEZ Lemon. Rather than stacking creatine into a caffeinated pre-workout, VMI built a separate formula around a simple idea: creatine performs best when the muscle cells […] Continue Reading →

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Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir | Episode #235

Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir | Episode #235

Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company's biggest weight-management launch in years. On Episode #235, recorded at the inaugural Future Nutra Innovation Summit in Lake Conroe, Texas, Raza Bashir joins us for the fifth time, now as the newly appointed CEO of Iovate Health Sciences, parent […] Continue Reading →

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Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout

Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout

Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.

Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →
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Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade

Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade

Apollon Nutrition's hydration lineup just got a considerably more theatrical addition. Apollon Nutrition Thriller Hydration, officially listed on the brand's site as Hydration Thriller and stamped across the tub simply as THRILLER, is a limited-edition release that trades Apollon's usual packaging for a rhinestone glove, a fedora tucked behind the logo, a vintage stage […] Continue Reading →

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Your Body CAN Make Creatine... But Here's What It Costs

Your Body CAN Make Creatine... But Here's What It Costs

Over the past few years, we've repeatedly written some version of the following sentence: "creatine is metabolically expensive for your body to make."

Usually, we'll cite a 2011 paper literally titled "The Metabolic Burden of Creatine Synthesis",[1] explain that supplementation reduces some of that burden, and move on to whatever creatine research […] Continue Reading →

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From Sherbet to Chewables: How OptiCreatine™ Shapes ATP Science's NOWAY!® Creatine Line

From Sherbet to Chewables: How OptiCreatine™ Shapes ATP Science's NOWAY!® Creatine Line

There's never been a problem with the creatine monohydrate molecule itself. But there's often issues with the resulting powder. Powder at the bottom of a shaker, cloudy solutions, gritty chewables, and occasional stomach discomfort from undissolved powder have followed creatine users for decades, even as the underlying compound stayed one of the most […] Continue Reading →

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