A new episode of the Ghost Lifestyle’s Building the Brand dropped this week, and there’s too many good things to miss! Episode 13 of Season 8 of the brand’s ongoing behind-the-scenes vlog is of course all about building the brand, bringing you a ton of exciting new announcements about the Ghost Lifestyle product catalog.
You can watch the video below, then sign up for PricePlow’s Ghost Lifestyle news alerts, then let’s get into the coverage:
Ghost – Deals and Price Drop Alerts
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New product incoming
Ghost Lifestyle is bringing a new product to market – and although we’re not really allowed to tell you anything about it yet, Ghost is calling it the “cherry on top” for one of their most popular lines. The Ghost creative team put a ton of effort into dialing in the flavors and aesthetics on this one, and it looks absolutely sick.
Don’t forget about Ghost Hydration – it’s also coming
There’s a Ghost Hydration mix coming too – available in bulk powder or individual serving packets. Stay tuned as more updates come on that one, and we’ll have the Ghost Hydration article linked above updated when labels leak.
Ghost Hydration – Deals and Price Drop Alerts
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That’s two big product categories to watch from Ghost, but the most important news comes next:
Ghost Multivitamin upgrades
Maybe the biggest announcement in this episode is that Ghost Multi — Ghost Lifestyle’s Multivitamin — is coming back with a slightly updated new formula. Dan Lourenco, Ghost founder and CEO, exclaimed that he never imagined a multivitamin would be so popular, and they simply couldn’t keep it in stock.
The biggest obstacle to re-releasing the multi has been global supply chain issues, which are currently affecting the whole industry, but the Ghost team is promising us that this time, the Ghost Multi is back for good.
But before bringing it back, they’re making some upgrades:
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PureWay-C is in
Ghost Multi “version 2.0” will have PureWay-C, a more bioavailable form of vitamin C. Easier for your body to absorb, easier for your body to retain. More coverage on this will come when the final labels are out and we update our Ghost Multi article linked above.
The addition of Pureway-C takes the total number of branded ingredients in the Ghost multivitamin to nine, which includes several chelated minerals from Albion’s The Real Amino Acid Chelate System (TRAACS), BioPerine, which massively increases the absorption of every other ingredient, and a full-spectrum complex of vitamin E.
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PhytoServ is out
Unfortunately, PhytoServ has been removed – this is a veggie powder blend, and while cool, it was only 120 milligrams worth and was making the product difficult to manufacture (on top of adding to supply chain issues).
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Lutemax 2020 is still in (and still impressive)
Dan reminds us of Lutemax 2020, an award-winning marigold extract that contains three carotenoids for eye health: lutein, RR-zeaxanthin, and RS-zeaxanthin. This was originally tested in Ghost Gamer, but it’s a fat-soluble ingredient that floated to the top of the drink and “browned” the color a bit.
Because of the above, Lutemax 2020 works better in a capsule, and is best taken every day anyway, so Ghost Multi was the place to put it.
Overall, that’s a pretty impressive level of effort and attention to detail for a multivitamin. When it’s available, it’ll be shown below:
GHOST Multi – Deals and Price Drop Alerts
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
Recent Ghost Energy Orange Cream and Ghost Burn Black Announcements
Ghost also kicked off the year by releasing their Orange Cream flavor of Ghost Energy, along with their WARHEADS Sour Black Cherry flavor of their enhanced powdered fat burner that’s found in GNCs, Ghost Burn Black. In addition to the products we’ve announced above, they’ve got even more coming down the pipe for later this year, including a restock of their protein powders.
Alphaland opening in Houston
The Ghost team also threw us some footage of their trip to the New Year’s Day grand opening of Alphaland fitness in Houston, TX. You definitely won’t want to miss that, especially if you’re anywhere near that area.
Watch for the special shoutout from Alphaland owner Christian Guzman to the whole Ghost team, thanking them for the support they showed him every step of the way as he built his new gym.
We covered Guzman plenty in 2021, with three limited-edition collaborations with Ghost that you can find in our Christian Guzman tag page.
Congrats to Ricky!
And Ghost Lifestyle team member Ricky just had a baby – so congratulations Ricky! Get some sleep brother!
Long story short, it’s gonna be a big year at Ghost, and we’re hoping the Ghost Multi drop is sooner than later.
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