Supplement Industry News on PricePlow
Subscribe to PricePlow's Newsletter and Supplement Industry News Alerts
Xtend Original Picks Up Where Scivation Xtend Left Off
There’s a lot going on over at Nutrabolt lately. The company that acquired Scivation has taken its flagship BCAA supplement, “Scivation Xtend”, and renamed it to Xtend Original.
Not only that, but…
The end of @Scivation?!The company has moved its entire Instagram page to @Xtend.
If you click @Scivation now, you’ll now […]
Continue Reading →
Velositol: Enhancing Muscle Protein Synthesis with Science

Velositol is a unique chromium / amylopectin complex that increases muscle protein synthesis (MPS) when combined with protein and exercise. It is GRAS affirmed[1] (generally recognized as safe) at the recommended serving of 2 grams per day in protein drinks (including ready-to-drink and powder), meal replacement bars, energy and protein bars, […]
Continue Reading →
Mark Glazier Lobbies Congress for Better Protein Labeling Laws | #016

In May of 2018, Mike and Mark Glazier talked about Mark’s recent trip to Washington D.C. (posted here on Mark’s Facebook and embedded below), where the NutraBio founder and CEO was lobbying for better protein labeling laws.
Mark explains some of the issues he commonly sees, and while we believe that customer education is the […]
Continue Reading →
NutraBio BioCrew: An All-Inclusive Training and Learning Community
What are we really doing here?
Most sports nutrition consumers buy supplements not only to enhance their performance in the gym, but to enhance their physique outside of it too.
And over the years, countless brands have come and gone to cater to those consumers — some with a fresh take on training and supplementation, […]
Continue Reading →
Meet Rob Oliver: The Genius CEO Behind The Genius Brand
For quite a long time, we’ve covered The Genius Brand, a supplement company co-created and run by Rob Oliver that uses nearly all patented and trademarked ingredients, huge non-proprietary formulas, and no artificial colors, flavors, or sweeteners.
We’ve known the brand and their products, but not everyone knows the man behind the brand. […]
Continue Reading →
PEScience Shares Protein Lab Test Data: Introducing MySelect
Product purity has been a point of contention ever since the supplement industry formed. In recent years, companies have put their money where their mouth is via third-party batch testing to prove that their products are what they say they are.
One company that’s been putting out these lab tests was right here under our […]
Continue Reading →
Branch Warren Interview: Introducing Wicked Cutz Jerky!
Matt had the honor of doing an audio interview with the legendary Branch Warren, who takes us through his upbringing, his introduction into bodybuilding, and WICKED CUTZ Jerky!
PricePlow’s Interview with Branch Warren See the video version:It’s audio only, but there are some images as well:
Introducing Wicked Cutz JerkyTowards the end […]
Continue Reading →
P2N Peak Performance: Amazon’s Own Sports Nutrition Supplements
2021 Update: Most of the Amazon P2N Supplements discussed on this page have been deleted / discontinued from Amazon, so it seems like this project has been scrapped or failed (other Amazon brands are doing well though).
Everyone knew it would eventually happen, and the day has finally come. Amazon now has their own […]
Continue Reading →
BSN Syntha-6 Cold Stone Creamery Jump-Starts BSN’s Rebrand
The company that brought us one of the original modern pre-workouts in N.O. Xplode and one of the first ever truly delicious-tasting whey proteins in Syntha-6, BSN is taking a step forward and is re-branding from the standard BSN look we have seen over the last fifteen years!
On the branding front, BSN is […]
Continue Reading →
MusclePharm is Back to Quarterly GROWTH (2018) – Where to Go Now?
MusclePharm has taken some hits over the years, but the company seems to have hit “rock bottom” and is now possibly on an upward trajectory! The company’s Q1 reports from 2018 seem to suggest the sports nutrition giant may slowly be climbing back from its five year skid.
Apart from the company’s blunders in recent […]
Continue Reading →