Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Beast Mode X Revealed by Beast Sports Nutrition
Coming soon from Beast Sports Nutrition…
Beast Mode X!The label has now been revealed, and it’s going to be a feel-good formula built for energy and euphoria – without the “annoyances” that many other pre-workout supplements have these days:
Betaine Anhydrous – 2500 mg Nitrosigine (Inositol-Stabilized Arginine Silicate) – 1500 mg Taurine –[…]Continue Reading →
MAXIMUS: Testosterone Enhancement with Dr. Cameron Sepah | PPP #062
https://blog.priceplow.com/podcast/dr-cameron-sepah-maximus-062
On February 2, 2022, we hosted Dr. Cameron Sepah of Maximus on the PricePlow Podcast to talk about male hormones and self improvement. This was an incredible episode covering a wide variety of health-based topics, and everyone is sure to come away with some new knowledge.
Meet Dr. Cameron SepahCam, as we call […]
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5% Nutrition D-Aspartic Acid: DAA and DIM for the Hormonal Win
Rich Piana was and still is an absolute legend in the bodybuilding world, and for good reason. He brought a “whatever it takes” attitude to everything he did – which got him world-class results in the gym. He brought this same relentless drive when he founded his supplement company, 5% Nutrition, and it’s a surprise […]
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2021 Supplement Industry Awards | PPP #061
https://blog.priceplow.com/podcast/2021-supplement-awards
Better late than never, it’s time to publish our 2021 Supplement Awards. Mike and Ben sat down to review 2021 at large, and then doled out a smaller batch of awards — all brand-based — compared to what we did for 2020’s year-end awards.
In general, 2021 was a continuation of 2020, but […]
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Eat Clean Bro: January/February 2022 Meals
Jamie Giovinazzo and his team at Eat Clean Bro came ready for 2022, and in a big way with a dozen new meals – and a few that we think will be keepers to stick around.
We’re back at it, this time with some New Year goals.
As always, Jamie and his team on the […]
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pushxPWR Pump-Tart: Jess Whitman’s Stunning Stim-Free Pre-Workout Supplement
pushxPWR is the new brand from fitness coach and influencer Jess Whitman (@jesswhit_fit), who’s well-known for high-energy personality and overall good vibes on top of her fun and effective workouts. Her new product Pump-Tart is a stimulant-free pre-workout powder aimed at enhancing power output, better muscle endurance, greater muscle definition and cognitive enhancement – without […]
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Chemix King of Pumps: Guerrilla’s Stim-Free Endo-Pump Powered Pre
Followers of The Guerilla Chemist know that when he formulates a supplement, he’s going to go big and novel. When he first launched the Chemix brand, we saw that in a major way with the stim-driven Chemix Pre Workout.
The King of PumpsBut after that came King of Pumps, the Chemix […]
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Performax Labs AlphaMax: Take Natural Testosterone to the Max
Note: In June of 2023, @PerformaxLabs posted to their Instagram that this formula would get updated. If you’re a big fan of the current version, stock up while you can!
New label? Absolutely.
New formula? Absolutely not!
Over the past few months, we’ve covered the updated labeling and formulas through Performax Labs’ aggressive supplement product […]
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Glaxon Anomaly: Muscle Builder That Tells Your Genetics to STFU
The Glaxon muscle-building stack just got better
During their first to years, Glaxon, a rising supplement industry star known for cutting-edge nutraceutical concepts and guerrilla marketing aesthetics, launched two supplements to improve muscle growth and repair:
Flight Regenerate – An extraordinarily unique bioactive peptide supplement created to promote stem cell mobilization, support rapid recovery and […]
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Primeval Labs Ape Sh*t PUMPS: Pomegranate Powered Pumps
Welcome, Primeval Labs fans! When it comes to the Primeval lineup of pre workouts…
You’ve seen the original Ape Sh*t Pre Workout, clocking in at 275 milligrams of caffeine. You’ve seen the Ape Sh*t Untamed RTD bottle (350mg caffeine). You’ve seen Ape Sh*t Cutz for weight loss support (300mg caffeine + yohimbe). You’ve seen[…]Continue Reading →
