Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Myprotein Layered Bar: Chocolate Coconut, PB&J, and Chocolate Peanut Butter
Upon checking our Myprotein News page, we noticed something special that didn’t get much attention: three new flavors of Layered Bar! And they’re not just any three flavors, because one of these is wildly different:
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Revive MD Magnesium Glycinate: A Master Class in Magnesium & Glycine
Next time you’re at the grocery store shopping for vegetables, just remember: these aren’t your grandma’s vegetables.
Your grandma enjoyed fruits and vegetables with a significantly higher vitamin and mineral content than what’s commonly available in stores today. The reason why is complicated, but it fundamentally comes down to soil quality.
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Rich Piana’s Egg White Crystals are BACK at 5% Nutrition
They. Are. BACK!
If you’ve been following Rich Piana and his supplement brand 5% Nutrition for any length of time, you know the both Rich and 5% are incredibly passionate about consuming whole foods each and every day. You’ve also probably picked up on the fact that old Rich isn’t exactly the biggest proponent of […]
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Ghost Burn NON-STIM: Feel The Burn, Save Your Stims
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As a stimulant-based fat burner, morning users of Ghost Burn are generally forced to decide whether they want to feel the Burn or […]
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Animal Alpha F: Because Alpha Women Demand Better Supplements
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Black Magic Supply Keyz EAA/BCAA New Candy Bliss Flavor
2022 is well underway, and as forecasted in our previous article titled Less Luck, More Skill. Black Magic Supply Preps for a Possessed 2022, the brand with its unique dark energy spirit is slated for an active year.
Last month, we covered the massively underrated Ecto Plasm stim-free pre-workout supplement, and this month, we […]
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Glaxon Electro Creatine: Hydrating Creatine Powder
As a tried-and-true staple in the supplement industry, most of us are no stranger to creatine. The ingredient, which is often associated with the sports nutrition market, is one of the safest and most well-studied ingredients in existence. Most companies tout creatine’s muscle-building benefits, but once you understand its underlying effects — supporting ATP […]
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Pre-Kaged Elite Gets Even Greater with Glacier Grape
We’re two months into the next evolution of Kaged, and that means it’s been two months of bombastic workouts with Pre-Kaged Elite.
Supported by a whopping 10 grams of L-citrulline paired with 388 milligrams of naturally-sourced caffeine coming in a monstrous 35 gram scoop, Pre-Kaged Elite blew the doors off of 2022 […]
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Performax Labs EAminoMax Blueberry GINGER Lemonade!
There are “new flavors”, and then there are new flavors. This is the latter.
With the aggressive Performax Labs rebrand in the fall of 2021, we were promised three things:
Powerful, cutting-edge, clinically-dosed formulas Refreshed labels that reflect those potent formulas Great, never-before-seen flavorsWith products like HyperMax, VasoMax, and OxyMax, […]
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Myprotein THE WHEY: Digezyme, BC30, & Aminogen Amplified Whey Protein
When it comes to protein powder, few brands can do it as well as none other than Myprotein, who has countless types of protein offerings. Over the past year, we’ve documented many supplements in their Pro Range, which offers advanced formulas that go a bit beyond the typical.
Today, we’re back with […]
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