Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
The Lanham Act: How POM vs Coke Enabled Supplement Lawsuits
POM Wonderful v. Coca-Cola – What was the big deal?
So you heard that Hi-Tech Pharmaceuticals sued MusclePharm and Brad Pyatt over alleged amino acid spiking… or Nutrition Distribution LLC is suing IronMagLabs over “unfair competition”.
How can one supplement company sue another one over each others’ labels, when those allegations seem to be related […]
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TAURINE: The Underrated Endurance Supplement (New Meta-Analysis!)
A new meta-analysis is out, and TAURINE Turns Out to Be Terrific for Tenacity (endurance)!
Taurine, an organic compound that blankets the tissues of your body, may be the next best thing for endurance athletes. A recent meta-analysis went over the ifs, whens, and benefits of taurine supplementation – and taught us something we […]
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Cellucor Iso Pro: The Grass-Fed Whey Protein Debate Continues
For well over a decade, Cellucor has offered quality supplements. We all know C4, one of the best selling preworkouts of all time. A few years ago, Cellucor COR-Performance Whey introduced the world to how creative a protein flavor can be with flavors like Red Velvet, Cor-Fetti, Chocolate Chip Cookie Dough, and more — literally […]
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Buying Whey Protein Isolate? Consider This Label Trick…
In our last article, we put together a quick whey protein buyer’s guide, discussing what type of whey protein you should look for (if at all!), depending on your lactose sensitivity.
For those who are quite lactose intolerant but not “devastatingly” lactose intolerant, it’s suggested that you get a pure whey protein isolate powder, or […]
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NutraBio Natural Series PRE: Finally, A Great-Tasting Stevia Pre Workout!
Finally, a well-dosed stevia-sweetened pre workout supplement that you can enjoy!
NutriBio’s Natural PRE Workout has been debuted, and it’s set to strike alongside another natural series product, Intra Blast. Last year, NutraBio created their Natural Series, launching BCAA Natural and Grass-Fed Whey Isolate.
NutraBio is making massive waves in the early stages […]
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John Meadows Bodybuilding Program: The GAMMA BOMB is Out!
This program is not for beginners.
The Mountain Dog is back! PricePlow’s favorite Ohioan has finally published his long-awaited program, “The Gamma Bomb”
It’s best to hear about it from the man himself though:
John Meadows Explains Gamma Bomb Training at the 2018 Arnold Sports FestivalWe were lucky enough to interview John the day […]
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FDA May Have to Return $3 MILLION Seized from Hi-Tech Pharma
It’s been a while since we’ve given an update on the ongoing series of legal battles between Hi-Tech Pharmaceuticals and the United States Federal Government, but we’re in the midst of one of the major decisions to come down over the past six months.
Where are we now?As a recap, there are a few […]
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Genius Consciousness: TEN Ingredient Nootropic Takes Living to the Next Level
The Genius Brand‘s takeover of Amazon has been swift, and it’s been strong. Hitting the underserved demographic with open-labeled, dye-free, naturally flavored and naturally sweetened supplements using mostly trademarked ingredients, Genius has taught a new generation of consumers to #SupplementSmarter.
But something was always a bit “off” about The Genius Brand’s portfolio of goods. It’s […]
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How Much Protein Per Meal to Build Muscle? ~50g, 4x/Day
Gyms are filled to the brim with old-heads trying to educate newer gym rats with advice that may stretch back decades. Often, this advice has little scientific backing and only has roots in anecdotes and “broscience”. Unsurprisingly, some of the most successful older athletes have already figured out what science eventually proves to be true.[…]
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NutraBio Invades PricePlow to Launch Their Natural Series | #010
Note: This page and audio feed was published on July 29, 2019, 1.5 years after the interview. The biggest change here is that Ben Kane is now with Team PricePlow!
In March of 2018, everyone in the sports nutrition industry descended upon beautiful Columbus, OH, and we got together with Team NutraBio, who was launching […]
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