Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Kaged Hydra-Charge: Hydration or Flavor System? How about BOTH!
Supercharge your training with Hydra-Charge, a versatile product from Kaged that provides electrolytes to keep you hydrated, antioxidants for overall health, and taurine for added performance. Fitting the mold of most Kaged products, it is naturally flavored, sweetened primarily with stevia, contains no artificial colors or flavors, and tastes amazing – especially that legendary […]
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NutraBio Knocks Out the Decade with New York Punch Alpha EAA!
How do you close out the decade properly? By taking the Best New Flavor System of 2019 and putting it into the Best New Supplement of 2019!
We’re talking about none other than…
The New York Punch flavor of NutraBio’s Alpha EAA!!After a monstrous year evidenced on our NutraBio News page, we hinted that […]
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NutraBio MultiSport Men’s Formula Revitalized with Better B Vitamins!
When debating the top brands in the supplement industry, one would be remiss to neglect NutraBio. First launching in 1996 behind their forward-thinking leader, Mark Glazier, NutraBio can be consistently found at the forefront of the industry. If you’ve been following along with PricePlow over the past few years, you’ve no doubt seen […]
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2019 Supplement Industry Recap | Episode #026
In December of 2019, Ben visited Mike in Texas to film some videos to recap the year. But first, they sat down to catch up on their personal lives and recapped 2019 in the supplement industry.
Ben and Mike Catch Up and Recap 2019 in the Supplement Industry Audio Version[…]Continue Reading →
PEScience Select Protein4Oats Goes VANILLA for a “Daily Driver”
Back in mid-2017, PEScience launched their ridiculously underrated Select Protein 4 Oats protein powder, which was a version of their uber-popular Select Protein designed to be mixed into your oatmeal.
It didn’t receive the most fanfare in the world, but those who like it… LOVE IT! And with good reason!
So finally, a year late, […]
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UXO SEND IT! Veteran-Owned Pre Workout Sends It Hard
SEND IT: To do something awesome with complete and total confidence. — Urban Dictionary[1]
When CEO Jon Klipstein started UXO Supplements in 2015 with Doug Petty, the duo had a vision to take their knowledge of fitness and brand it into a company. But with Jon being a US veteran and Doug […]
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PEScience Mass-NP: Bulking Season’s High-Carb Nutrient Partitioner
Discontinuation Notice: This product has been marked as discontinued in 2022. We’re leaving this article live because the formula is unique and there’s some good information to learn inside.
PEScience quietly released a “nutrient partitioner” for high-carb bulkers named Mass-NP. If you like heavy amounts of carbs, you’re going to *love* this supplement. Below […]
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Joseph Mencel (Massive Joe’s): 2019 Australia Legislation on Supplements | Episode #025
On October 22nd, 2019 Australia’s TGA released “Consultation: Proposed clarification that certain sports supplements are therapeutic goods”,[1] a document outlining proposed amendments to the Therapeutic Goods Act 1989. This proposed amendment would make most supplements under the regulation of the TGA, similar to the FDA’s drug office in the USA.
We sat down with […]
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