Raza Bashir (Tag Archives)
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MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology
After teasing the category on Episode #177 of the PricePlow Podcast at GNC's Global Conference, MuscleTech has launched EFF'N Energy as the stimulant-driven centerpiece of their new effervescent line. Alongside EFF'N Hydrate and EFF'N Cut, this fizzy sachet delivers 225mg caffeine, 200mg GeniusPure® Alpha-GPC, 500mg N-Acetyl-L-Tyrosine, 2g taurine, and 10mg yohimbe extract in […]
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MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183
On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […]
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GNC Global Conference Finale: Franchisees, Innovation & Community | Episode #177
In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships […]
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Dileucine in MuscleTech Peptide 185: Raza Bashir & Shawn Wells #2 | Episode #123
For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow Podcast to discuss MuscleTech's new muscle-building supplement, Peptide 185 (pronounced "Peptide One-Eight-Five"), which is made from a new leucine dipeptide (dileucine).
Understanding the Dileucine in MuscleTech Peptide 185[…]Continue Reading →
Raza Bashir & Shawn Wells: MuscleTech enfinity Paraxanthine Launch | Episode #072
https://blog.priceplow.com/podcast/raza-bashir-shawn-wells-muscletech-enfinity-paraxanthine-072
In late August of 2022, PricePlow revealed the next-generation stimulatory ingredient enfinity (Paraxanthine), set to launch shortly afterward through MuscleTech. We wrote about the new product line and briefly introduced paraxanthine to readers in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine.
To follow-up with more scientific […]
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