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MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

Creatine has outgrown the bodybuilding aisle. Runners, hybrid athletes, busy professionals, women from all walks of life, and people who'd never call themselves gym rats now take it daily. Yet, most creatine still looks like it was designed for a bodybuilding stage. MuscleTech, the brand behind classic heavy-hitters like Cell-Tech, is taking a new […] Continue Reading →

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TSI Group at SupplySide Global 2026: What's Fizzing at Booth 5873

TSI Group at SupplySide Global 2026: What's Fizzing at Booth 5873

TSI Group is heading to SupplySide Global 2026 with a simple message: the way you take a supplement is part of the supplement.

At Booth 5873, the company behind enfinity® paraxanthine, myHMB®, PEAK ATP®, and OptiCreatine™ will be handing out creatine you can chew, sprinkle, melt on your tongue, or drop into […] Continue Reading →

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SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239

Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →

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HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

Something interesting happens when researchers pile on the protein. You'd expect that at some point, a high-quality dose becomes sufficient on its own and any added ingredient becomes redundant. A 2026 study in Nutrients by Smith et al. put exactly that assumption to the test.[1] Researchers gave older adults 40 grams of whey protein […] Continue Reading →

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The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation

The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation

Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […] Continue Reading →

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Creatine + HMB: The Complete Guide from Athletic Performance to Healthy Aging

Creatine + HMB: The Complete Guide from Athletic Performance to Healthy Aging

Creatine and HMB aren't just bodybuilding supplements anymore. While athletes have stacked these two for years, recent research reveals their broader potential: this combination supports functional strength and independence across your entire lifespan, not through muscle building alone, but by fundamentally improving how your muscles function.

This guide covers what the science shows about combining […] Continue Reading →

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Animal Creatine HMB+ Gets Limited Edition Orange Cream Pop Flavor

Animal Creatine HMB+ Gets Limited Edition Orange Cream Pop Flavor

The legends at Animal just dropped a limited edition Orange Cream Pop flavor of their Animal Creatine HMB+, bringing smooth, citrus-forward refreshment to one of the most synergistic muscle-building formulas on the market.

If you're already familiar with why creatine and HMB work better together, you know this formula delivers 5g of creatine monohydrate and […] Continue Reading →

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The Vitamin Shoppe's GLP-1 Support Protein with myHMB: Dual Defense for Women's Muscle and Bone Health

The Vitamin Shoppe's GLP-1 Support Protein with myHMB: Dual Defense for Women's Muscle and Bone Health

Weight management creates a dual threat that women can't afford to ignore: simultaneous loss of both muscle tissue and bone mineral density. While the scale might show progress, what's happening beneath the surface could tell a more complex story -- one where hard-earned muscle disappears alongside skeletal strength, setting the stage for metabolic slowdown, […] Continue Reading →

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myHMB for Women: Build Muscle, Burn Fat, Stay Strong

myHMB for Women: Build Muscle, Burn Fat, Stay Strong

Walk into any gym and you'll notice a pattern: men dominate the free weight section while women cluster around cardio equipment. Ask why, and you'll often hear the same concern: "I don't want to get bulky."

The "Bulking Up" Myth (and Why You're Missing Out)

This fear keeps countless women from one of the most […] Continue Reading →

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Animal's Complete Creatine Lineup: Finding Your Perfect Match

Animal's Complete Creatine Lineup: Finding Your Perfect Match

When it comes to creatine supplementation, Animal has built an impressive arsenal that covers every conceivable need and preference. From convenient chewable tablets to advanced combination formulas, their four distinct creatine products ensure that whether you're a seasoned lifter, cognitive enhancement seeker, or someone just starting their supplement journey, there's a perfect option waiting for […] Continue Reading →

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