Quest Nutrition Sold for $1 Billion. One Simple Question Here.

Quest Nutrition Sold $1 Billion

It’s been widely reported that Quest Nutrition has been sold to Simply Good Foods Co, the makers of Atkins Bars, for $1 Billion.[1]

One simple question about Quest

We just have one quick question for you regarding this valuation:

How much do you think this company would be worth had they not spent roughly five years (incorrectly) calling isomaltooligosaccharide a “fiber”?[2,3]

Feel free to answer below or on social media.


  1. The Simply Good Foods Company; “The Simply Good Foods Company to Acquire Quest Nutrition”; Globe News Wire; August 21, 2019; https://www.globenewswire.com/news-release/2019/08/21/1905113/0/en/The-Simply-Good-Foods-Company-to-Acquire-Quest-Nutrition.html
  2. Archive of Bodybuilding.com; “Quest Quest Bars”; September 25, 2011; https://web.archive.org/web/20110925183320/https://www.bodybuilding.com/store/quest/quest-bars.html
  3. Archive of Bodybuilding.com; “Quest Bars by Quest Nutrition”; May 13, 2016; https://web.archive.org/web/20160513053720/https://www.bodybuilding.com/store/quest/quest-bars.html