Supplement Industry News on PricePlow
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Introducing Nuritas: Using AI to Unlock Nature's Hidden Peptides
The supplement industry has an innovation problem. Walk down any supplement aisle and you'll find the same ingredients that have been around for decades... sometimes even a century or more. Whey protein, creatine, caffeine, melatonin. Yes, they work, but they're old. Now that the supplement industry has reached maturity and mainstream adoption, we now face […]
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Marc Lobliner: Why goBHB Will Be Bigger Than Creatine | Episode #186
For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.
Since we last formally spoke with […]
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Kyle "Tiger" Kirvay Joins Team Animal: Breaking Barriers and Redefining Powerlifting Dominance
Five days ago in San Diego, Kyle "Tiger" Kirvay became the first athlete in ABS Powerlifting Series history to break the 1100kg barrier. He walked away with a 1125kg (2480.2 lb) total, the biggest bench on the platform, the highest Wilks score ever recorded in the series, and his first ABS belt.
He's also now […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation
Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.
From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk
The pre-workout category has exploded with options, but finding one that delivers performance without artificial ingredients remains a challenge. Core Culture's Clean Pre changes that equation with a formula built on premium, science-backed ingredients -- no artificial colors, flavors, or sweeteners.
Making its debut at SupplySide Global 2025 (Booth #4855), Clean Pre showcases what's […]
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Making Better For You Snacks Better with Glanbia Nutritionals: Jonathan Baner & James Stone | Episode #185
On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights […]
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Brew Shockalaka Year Supply Giveaway: Win Coffee & Donuts for an Entire Year!
Brew Shockalaka is going massive with their latest contest - we're talking a full year's supply of zero-sugar nootropic coffee plus protein donuts to pair with it. And the best part? Everyone who enters gets a discount code, whether they win or not.
If you've been following along with our Brew Shockalaka coverage and podcast […]
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NutriScience's Ed Dosz on ButyraGen: Bypassing Microbiome Limits for Digestive Support | Episode #184
In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles […]
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CREATEA Mighty Mango: The Next Generation of Collaborative Innovation at SupplySide Global 2025
Following the groundbreaking success of XPO NRG at SupplySide West 2024, PricePlow is proud to announce CREATEA Mighty Mango, a next-generation concept beverage that pushes the boundaries of functional beverage formulation. This collaborative project brings together some of the industry's most innovative ingredient suppliers and formulation experts to showcase what's possible when cutting-edge science […]
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MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183
On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […]
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