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NutriScience's Ed Dosz on ButyraGen: Bypassing Microbiome Limits for Digestive Support | Episode #184

Ed Dosz NutriScience ButyraGen direct butyrate generator digestive health PricePlow Podcast Episode 184

In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles […]
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CREATEA Mighty Mango: The Next Generation of Collaborative Innovation at SupplySide Global 2025

CREATEA Mighty Mango: The Next Generation of Collaborative Innovation at SupplySide Global 2025

Following the groundbreaking success of XPO NRG at SupplySide West 2024, PricePlow is proud to announce CREATEA Mighty Mango, a next-generation concept beverage that pushes the boundaries of functional beverage formulation. This collaborative project brings together some of the industry's most innovative ingredient suppliers and formulation experts to showcase what's possible when cutting-edge science […]
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MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183

Raza Bashir MuscleTech quality control manufacturing innovation PricePlow Podcast Episode 183

On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […]
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GHOST Doubles Down on Festival Collaborations: Rise Fest OG & When We Were Young Return for 2025

GHOST Doubles Down on Festival Collaborations: Rise Fest OG & When We Were Young Return for 2025

GHOST Lifestyle continues building its legendary festival presence with two returning collaborations this October in Las Vegas. The brand has announced custom editions of GHOST Energy for Rise Fest (October 3-5) and both energy and GHOST Hydration RTD for When We Were Young (October 18-19), cementing their position as the go-to lifestyle brand at music's […]
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Is goBHB the Next Creatine? How Bulk Ketones Are About to Boost the Supplement Industry

Is goBHB the Next Creatine? How Bulk Ketones Are About to Boost the Supplement Industry

For decades, creatine monohydrate has reigned as the undisputed king of foundational supplements: a compound so universally beneficial that it transcends demographics, diets, and fitness goals. Now, another ingredient is emerging with similarly broad applications: beta-hydroxybutyrate (BHB), specifically in its free acid form as goBHB from Ketone Labs.

It's All About Cellular Energy[…]
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Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global

Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global

SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year's success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they've become the gold standard for novel functional ingredients.

The big draw this year is OnSwitch, a […]
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Inside Look at Veritacor Manufacturing: From Formula to Fulfillment

Inside Look at Veritacor Manufacturing: From Formula to Fulfillment

After spending multiple days at Veritacor Manufacturing in Luling, Texas for Episode #178 of the PricePlow Podcast, we captured exclusive footage showing exactly how modern supplement manufacturing works. While the full facility tour revealed the impressive scale of their 32,500 square foot NSF-certified operation, today we're diving deeper into the specific processes that transform ideas […]
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Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517

Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517

Arjuna Natural is set to transform the functional food and beverage experience at SupplySide Global 2025 (Booth #6517) with an innovative lineup of ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha extracts. The concepts showcase how these potent botanicals can seamlessly integrate into consumer-friendly formats without compromising taste or efficacy.

If you're […]
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Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await

Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await

One year after Core Nutritionals launched their groundbreaking Transformers collaboration, the supplement powerhouse is unleashing their most ambitious villain yet: Starscream. The scheming Decepticon Air Commander joins Optimus Prime, Megatron, and Bumblebee in Core's Transformers Flavor Series, bringing his legendary thirst for power to three devastating formulas.

CORE Nutritionals Transformers Starscream Available in Three[…]
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Animal's Protein Powder Arsenal: Finding Your Perfect Match From 4 Premium Options

Animal's Protein Powder Arsenal: Finding Your Perfect Match From 4 Premium Options

When most people think Animal, they think Animal Pak, the legendary multivitamin that's been fueling serious lifters since 1983. But here's what many don't realize: Animal has quietly built one of the more well-rounded protein lineups in the industry, with four distinct options designed to meet every training goal and budget.

More Than[…]
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