Supplement Industry News on PricePlow
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GNC CEO Michael Costello is ONE OF US! | Episode #170
On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael’s journey from a volleyball-playing creatine customer in the […]
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The Aura Effect: GNC’s Hottest New Launches Feature Aura Scientific’s Novel Ingredients
Walk into any GNC store today and you’ll notice something interesting: many of the most exciting new launches share a common thread. From ProSupps’ Infinite Pre-Workout to GR8 Lifestyle’s sophisticated wellness formulas and even Floyd Mayweather’s One of One brand – they’re all powered by ingredients from the same upstart developer: Aura Scientific.
This […]
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Jack Sehgal & Ben Benedict: Nutralabz Launches a GR8 Partnership with GNC | Episode #169
In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and “daily […]
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Strength Throughout Life: Glanbia Nutritionals’ OptiATP™ and CreaBev® Change the Beverage Game
When you think of “strength”, what comes to mind? Massive biceps? Record-breaking deadlifts? While these are definitely displays of strength, they represent just one facet of what strength means throughout our lives. As we age, strength takes on new meanings, from maintaining muscle mass, to supporting joint integrity, to preserving bone density. Today we’re going […]
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Laura Katz: Helaina Revolutionizes Nutrition with Human Identical Lactoferrin | Episode #167
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary effera™ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive […]
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Beyond Taurine: MalTor with Ed Dosz of NutriScience Innovations | Episode #166
In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep […]
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Mondelez Terminates Ghost Contract: Sour Patch Kids, OREO, Chips Ahoy, and Nutter Butter Flavors Leaving in 2026
Update May 19, 2025: Dan Lourenço has announced that “GHOST and Mondelez have agreed to ‘soft land’ the relationship over the next 12 months. get the collabs (including my beloved Swedish Fish) while you can”.[1] The Mondelez collab products stayed available on their website, so an agreement was reached.
Mondelez ends 7-year partnership with Ghost […]
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GR8 Lifestyle Supplements: Nutrition to the Power of 8 Now at GNC
The wait is over: GR8 Lifestyle Supplements has officially arrived at GNC stores nationwide and online today, May 8th. This isn’t just another supplement launch, it’s the debut of a brand that’s set to redefine what performance nutrition means for the ambitious modern consumer.
We’ve been closely following and supporting GR8’s development, and after seeing […]
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OmniActive’s Botanical Innovations: Cody Flynn Introduces enXtra | Episode #165
In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becoming a leader in standardized […]
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Navigating Uncertainty: Tariffs, FDA Oversight, and Supplement Trends at SupplySide Connect New Jersey 2025 | Episode #164
For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the […]
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