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Introducing Basic Supplements with Marc Curcio and Laura Valley | Episode #156

Introducing Basic Supplements: Marc Curcio and Laura Valley on PricePlow Podcast Episode #156

On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.

In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what […]
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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155

Kyowa Hakko Beverage Panel at SSW 2024 with Lou Ferrer and Darin Decker

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).

MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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NNB Nutrition Shines at SupplySide West 2024: Trends in Energy, Focus, GLP-1, and Natural Sweeteners

NNB Nutrition Shines at SupplySide West 2024: Trends in Energy, Focus, GLP-1, and Natural Sweeteners

At SupplySide West 2024, NNB Nutrition captivated attendees with groundbreaking ingredients poised to redefine the supplement industry. They had a premiere booth location, and thanks to its success, will be going even bigger next year!

NNB Takes Advantage of Premiere Booth Location at SSW 2024

NNB Nutrition, a leader in novel nutritional ingredient development, […]
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SupplySide West is Now SupplySide Global: Sandy Almendarez of Informa Markets | Episode #154

Sandy Almendarez: SupplySide West is Now SupplySide Global

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show.[…]
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Arla Foods Ingredients Unveils Innovative Concepts at SupplySide West 2024

Arla Foods Ingredients Unveils Innovative Concepts at SupplySide West 2024

Discover the Future of Protein at Booth #1565 in Las Vegas on October 30-31

Arla Foods Ingredients is gearing up to showcase a lineup of groundbreaking concepts at SupplySide West 2024, offering food and dietary supplement industry insiders a glimpse into the future of protein innovation. While Arla Foods Ingredients doesn’t sell end products […]
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C4 Whey Introduced in the Nutrabolt Hershey Collab… with Real Reese’s!

C4 Whey Hershey's and Reeses!

One of the first major players in the massive world of pre-workout supplements – and one of the most recognizable – was Nutrabolt’s C4, originally launched under their Cellucor brand. Throughout the years, the C4 lineup has undergone several iterations with Nutrabolt’s most recent 5th Generation of C4 bringing several innovative changes to the […]
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Master Foods Lab is Bringing Big Food & Flavor Innovation to SupplySide West 2024

Master Foods Labs is Bringing Big Food & Flavor Innovatoin to SupplySide West 2024

It’s hard to describe how hot functional foods are right now. For a long time, all we fitness-heads had to choose from were dry bars with strange, rubbery textures.

Now, though, it’s the golden age of protein snacks: cookies, cakes, muffins, and more. This trend is picking up steam as the men in lab-coats […]
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Applied Nutrition Goes Public with $450 Million IPO on the London Stock Exchange

Applied Nutrition IPO

Applied Nutrition, a UK-based leader in sports nutrition and functional health products, has gone public with a listing on the London Stock Exchange, a major milestone for the brand’s expansion in both the UK and global markets. The IPO priced shares at 140p (approximately $1.82), valuing the company at around £350 million ($454 […]
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GHOST Lifestyle Acquired by Keurig Dr Pepper in Landmark $1.65 Billion Deal

Ghost Acquired by Keurig Dr Pepper for $1.65 Billion Dollars!

The World-Class Authentic Energy Drink and Lifestyle Supplement Brand Joins Forces with Beverage Giant Keurig Dr Pepper

In a monumental move that’s set to shake up the beverage and supplement industries, Keurig Dr Pepper (KDP) has announced the acquisition of GHOST, the lifestyle sports nutrition brand renowned for its authentic collaborations, innovative products, and […]
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The Future of Brain Health: Cognizin Citicoline GENE Research by Danielle Citrolo | Episode #153

Danielle Citrolo of Kyowa Hakko USA - Cognizin Citicoline Gene Research

In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.

Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to […]
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