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The CAGE Turns 20: Animal’s Legendary Return to the 2025 Arnold
It’s back once again! Animal’s legendary CAGE is ready to make history once again at the 2025 Arnold Sports Festival. This year marks an incredible milestone – the 20th anniversary of The CAGE at the Arnold Expo, representing two decades of pure strength, grit, and an unwavering dedication to the iron game.
From February 28th […]
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Flavor Trends in 2025: Functionality Meets Innovation at Sensapure Flavors
Following their ground-breaking work on XPO NRG at SupplySide West 2024, the experts at Sensapure Flavors have released their flavor and ingredient trend forecast for 2025. After visiting their new Innovation Center in Salt Lake City and spending hours discussing flavor technology with Scott Zimmerman and Derek Greer on Episode #149 of the PricePlow Podcast, […]
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Fresh Supps Announces Major Distribution Partnership with Europa Sports
Fresh Supps, the winner of PricePlow’s 2023 Rookie of the Year award, announced that they’re taking their next big step forward. The fast-growing supplement brand has partnered with Europa Sports Partners for nationwide distribution – a move that promises to expand Fresh’s retail presence while maintaining their commitment to brick & mortar stores.
The […]
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Ronnie Coleman Signature Series Wins $15.4 Million Judgment in Packaging Lawsuit
In a major victory for supplement industry quality control, RCBA Nutraceuticals, doing business as Ronnie Coleman Signature Series (RCSS), has been awarded over $15.4 million in damages following a lawsuit against packaging manufacturers who provided defective bags that caused widespread product failures.[1]
The judgment, issued in December 2024 by the Circuit Court of Seminole […]
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Rhodiola Placed on the CITES Endangered Species List, NNB Nutrition Responds with SalidroPURE
The adaptogenic herb Rhodiola rosea has long been revered in traditional medicine systems across Europe and Asia for its ability to combat fatigue and enhance resilience to stress. Its popularity in the supplement industry has surged over the past decade, driven by mounting research supporting its benefits. However, this growing demand has led to a […]
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Meet Modere: How New Leadership is Revolutionizing Clean Health Innovation
In September 2024, supplement industry newcomers may have been surprised to see Modere launch one of the year’s most successful products with Curb, a novel dietary supplement supporting natural GLP-1 production and appetite suppression. However, those familiar with the company’s recent strategic shifts weren’t shocked at all – this was exactly the kind of […]
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Kyowa Hakko Strengthens Cognizin® Patent Protection: The Gold Standard in Citicoline Gets Stronger
Big news in the cognitive health supplement space: Kyowa Hakko USA has been granted their fourth U.S. patent for Cognizin® Citicoline,[1] further solidifying their position as the premiere supplier of this powerful nootropic ingredient. The new patent specifically covers methods of using citicoline to enhance cognitive performance, attention, and motor function.
For those who […]
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Jack Sehgal & Chuck Zhang: Nutrablend Foods + Selling Supplements in China | Episode #160
On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market.
After our fascinating discussion with Basic Supplements in Episode […]
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Animal Strength Challenge Winners Announced: Watch These Must-See Lifts!
Animal is a titan in the supplement industry. Since 1983, they’ve maintained their position as a brand that gets people excited about fitness and bodybuilding, starting with the original Animal Pak. In October 2024, they launched the exciting Animal Strength Challenge that attracted impressive — and a couple downright insane — submissions from across the […]
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Kyle Thomas: Nutrabolt’s Chief Commercial Officer Talks C4 Hershey Partnership | Episode #157
In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and […]
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