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Protein "Out of Thin Air" with Solar Foods Solein® - Juan Benítez-García & Sini Möttönen | Episode #175
On Episode #175 of the PricePlow Podcast, we sit down with Juan Benítez-García, Chief Sales Officer, and Sini Möttönen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary Solein® protein that's literally made "out of thin air".
This […]
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The Malaysian MuscleTech Nitro-Tech Testing Controversy: Facts, Fiction, and Lab Tests Revealed
A bombshell social media video from Musclemania Malaysia has sent shockwaves through the supplement industry, making explosive allegations against one of the world's most trusted protein brands. The viral TikTok and Instagram posts claim that Iovate's MuscleTech Nitro-Tech, a protein powder found in virtually every supplement store globally, allegedly contained only "12.98 grams of […]
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Master Foods Lab Unveils Five Innovative Protein Snack Concepts
The functional foods space continues to evolve at breakneck speed, and nobody's pushing the boundaries quite like Michael Alfaro and his team at Master Foods Lab. Fresh off their show-stopping protein donut debut at SupplySide West 2024, the Miami-based contract manufacturer has sent us five brand-new concept products that showcase exactly why they've become […]
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TSI Group Goes Public: Shanghai Stock Exchange Listing Marks Major Milestone for Supplement Industry Innovators
TSI Group, the global leader behind breakthrough supplement ingredients like Peak ATP, myHMB, enfinity paraxanthine, and Hobamine, has officially launched its initial public offering (IPO) on the Shanghai Stock Exchange main board. Trading under ticker symbol 603262.SS, this listing is a significant milestone for the 29-year-old company and validates its position […]
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Glanbia Nutritionals Strength Platform: CreaBev®, OptiATP™, and the Future of Beverage Innovation | Episode #174
On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that's transforming how we think about performance ingredients, especially in beverage applications. This powerhouse team brings decades of […]
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NNB Nutrition's Mimetics Platform: When Science Imitates Life
Most dietary supplement ingredients work by adding something to your body: a vitamin to fill a deficiency, amino acids to increase muscle protein synthesis, or a mineral to support basic function. But that's a very limiting view of what supplements are really capable of. What if they could mimic the beneficial processes your body already […]
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Try the Future of Natural Sweetening: NNB Nutrition Debuts SweetVantage + Allulose Packets at IFT FIRST 2025
The natural sweetener landscape is about to shift dramatically. At IFT FIRST 2025 (July 13-16 in Chicago), NNB Nutrition will be showcasing their latest breakthrough in Booth S1750: SweetVantage + Allulose packets that finally solve stevia's bitterness problem while delivering unprecedented sweetness potency.
If you've been struggling with stevia's bitter aftertaste or looking for a […]
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Creapure: The World's Most Trusted Creatine - Mirko Holzmüller & Stefan Schweyer | Episode #173
On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world's most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the […]
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Mastering the Impossible: How Sensapure Flavors Conquers Novel Protein Challenges
While most flavor houses retreat when faced with challenging proteins, Sensapure Flavors sees opportunity. When brands approach them with proteins that are off-color, intensely bitter, or completely unprecedented in the food industry, Sensapure's team doesn't just accept the challenge -- they thrive on it.
This expertise has positioned Sensapure as the industry's go-to experts […]
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Selling Supplements in Latin America - Eric Morato (SND Distributors) & Jack Sehgal | Episode #172
On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider's look at one of the most promising […]
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