Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
5% Nutrition KILL IT Reloaded Now Comes in Cosmic Candy
It’s been over a year since we covered Rich Piana’s updated pre-workout supplement, KILL IT RELOADED, which brings the artwork and label to match the name. The formula’s gone unchanged since then, which is something we appreciate, since 5% Nutrition is doing a great job to keep Rich’s legacy and vision going strong.
The […]
Continue Reading →
Animal Creatine CHEWS: The Best New Way to Take Creatine
We love it when a supplement manufacturer finds a way to improve a mainstay ingredient – something that’s been around forever, and has such well-established bona fides, that the industry takes it for granted and stops looking for ways to make it better. That’s the perfect time to innovate.
Animal Creatine Chews: A simple[…]Continue Reading →
Core MRP Cinnamon and Brown Sugar Flavor Released
Who doesn’t love Cinnamon and Brown Sugar?! Not many people, as far as we know – but for whatever reason, it’s not a very common protein flavor. That changes today with the latest flavor of CORE Nutritionals MRP!
Core MRP now comes in a Cinnamon and Brown Sugar flavor!Last time we talked about MRP […]
Continue Reading →
Myprotein The Pre-Workout Thermo Releases Berry and Watermelon Flavors
Unsurprisingly, the Myprotein product catalog tends to emphasize protein powders, protein bars, and protein-rich snack foods. This marks them as a little different in the sports supplement industry, where almost every new company gives us a pre-workout formula for their first product launch.
However – it’d be a mistake to sleep on Myprotein’s pre-workout game. […]
Continue Reading →
Primeval Labs Electrolyte Now in Stick Packs and Strawberry Banana
TL;DR: The incredible Primeval Labs Electrolyte supplement now has a phenomenal Strawberry Banana flavor, and all flavors are one available in stick packs!
Last year we covered Primeval Labs’ Electrolyte powder, which contains the special ingredient CALCI-K, a patented blend of calcium and potassium developed by Albion Human Nutrition.
A good electrolyte supplement […]
Continue Reading →
5% Nutrition Liquid L-Carnitine 3150: The Rich Piana of Carnitine Supplements
In the view of legendary bodybuilder Rich Piana, only 5% of people have the vision, drive, and skill required to reach their personal goals and become the best possible version of themselves.
Piana founded his supplement company, 5% Nutrition, with a laser focus on one goal: to produce supplements of exceptional quality and efficacy, […]
Continue Reading →
PT-141 (Bremelanotide) and Tadalafil: A Synergistic Libido Powerhouse
Regular readers of this blog will recognize Dr. Cameron Sepah as a previous guest on one of our most popular podcast episodes. He is the founder of Maximus Tribe, a company whose mission is to provide ambitious, high-achieving men with authentic community and appropriate medical support to help them realize their full potential.
To […]
Continue Reading →
Episode #69! Chris Waldrum Explains it All
https://blog.priceplow.com/podcast/chris-waldrum-069
Chris Waldrum is back on the PricePlow Podcast for the long-awaited 69th episode! In this livestreamed episode, we go literally everywhere – and we mean everywhere. First, we check in on Chris’s bodybuilding prep and a few updates with his brand, Inspired Nutraceuticals, but it’s not long before things go off the rails.[…]
Continue Reading →
Black Magic Supply Ecto Plasm Now in (Orange) Sherbet Pop
Supplement industry retail powerhouse Black Magic Supply has taken the scene by storm with their potent yet wisely-formulated supplement formulas.
Their first product launch, the BZRK pre workout, was laden with monster doses of hard-hitting stimulant ingredients. It’s still going quite strong — we recently covered the new Orange Cooler flavor of BZRK, which sports […]
Continue Reading →
Ekkovision Formula 2.1: New-Gen Pre-Workout with 7 Trademarked Ingredients
In the past decade, the supplement industry has witnessed an ingredient design revolution, with a veritable explosion of designer compounds patented and released by innovative nutraceutical labs.
Methodically, old generic ingredients are being displaced by new designer versions, many of which have plenty of peer-reviewed research demonstrating their superiority.
However, this revolution is proceeding […]
Continue Reading →
