Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
RedCon1 Big Noise: Stim-Free Bunker Busting Focus Pumps!
Last week we introduced you to Aaron Singerman’s new supplement company, RedCon1, and promised there’d be lots of new info regarding specifics on the line of supplements. So far, the brand has released labels for their pre workout, Total War, and whey protein isolate formula, Isotope.
Today, we’ve got a real treat, […]
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BMPEA, Acacia Rigidula, GNC Lawsuits, and the FULL Story
BMPEA (Beta-methylphenethylamine) and Acacia rigidula are back in the news again – this time with Oregon’s Attorney General (Ellen Rosenblum) accusing GNC of selling “spiked” supplements.[1]
Here’s what you won’t read at USA Today:
Hi-Tech Pharmaceuticals argues that BMPEA is a natural constituent of certain acacia rigidula plants. However, there is no acknowledged NDIN (new […]
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Follidrone 2.0 by Black Lion Research: Huge Natty News!
We downright love when companies do new and exciting things in the world of natural muscle building. You may remember our article on epicatechin, which we called “the dark force behind dark chocolate”. Well guess who the first company to market it as a muscle-builder was? Black Lion Research, with their muscle-builder, Follidrone[…]
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Herbalife Slapped by FTC for Deceptive and Unfair Acts
There’s two organizations you just don’t screw with if you want to have a long and fruitful life in the world of business: the mafia and the government. Cross them, and you will rue the day that you embarked on that path. Yet this time, it looks like the bad guys are ultimately going to […]
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PES Select Vegan Protein: New Vegetarian Protein Powder
Recently, PEScience has been shifting their marketing gears, looking to get out of the bodybuilding and hardcore fitness markets and into more homes across the world. Case in point are the two reformulations of their two fat burners (now turned “lite energy supplements”), Alphamine and Norcodrene.
Now, to expand on their reach and appeal to […]
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Suppz Free Shipping on Orders Over $20 to WI, IA, IL, or MN!
This past weekend, Suppz announced that they were offering Free Shipping to Wisconsin, Iowa, Illinois, and Minnesota! Three years later, it’s still available, so long as you spend over $20!
Suppz is based out of Wisconsin, and the rumor is that they have a new local shipper that got them a sweet enough deal that […]
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Ancient Nutrition Bone Broth Protein: Primal Joint Support
Anyone who champions the holistic, “clean” eating lifestyle is already well aware of the benefits of consuming bone broth. For those of you not “in the know,” read on, because you’ll get a quick primer on what it is and its benefits with today’s product.
As you would expect, bone broth is made from […]
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Performance Inspired: Mark Wahlberg’s Supplement Brand
Bodybuilders often align themselves with supplement companies, which we don’t usually write about since it happens so often. However, when a top hollywood actor starts his own line, that sure does make the ears perk up.
That’s right — A-List celebrity and fitness aficionado Mark Wahlberg, a.k.a. Marky Mark, has co-created a new line of […]
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ISO100 Clear RTD – Dymatize Protein Roars Back!
After spending quite a while out of the spotlight, Dymatize found itself back in supplement news headlines when it recently moved production facilities and rebranded. Though the rebrand took place a few months back, no new products had been released to go along with the announcement… until now!
Fans of Dymatize are well acquainted with […]
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