Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
The Beverage Hydration Index – Is Water the Best?
Chances are you’re familiar with the Glycemic Index (GI) – a relative scale ranking (0-100) how various carbohydrate-centric foods affect blood glucose levels.[1] The lower a food’s GI rating the less it will spike blood sugar levels and affect insulin levels. The problem with the Glycemic Index, and diets based around its premise, is that […]
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MusclePharm Deal Finally TERMINATED by Arnold Schwarzenegger
After years of his good name being dragged through the mud, Arnold Schwarzenegger has finally terminated his relationship with MusclePharm.
Arnold released a statement through his social media manager, Daniel Ketchall at Oak Productions:
Today we announced the conclusion of Governor Schwarzenegger's relationship with MusclePharm. pic.twitter.com/pOp1e9Edl4
— Daniel Ketchell (@ketch) May 6, 2016
In […]
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Transparent Labs BCAA Glutamine Natural Aminos!
If you’ve been following PricePlow for any length of time, it comes as no surprise to you that we’re HUGE fans of open labels and transparency. As such, Transparent Labs has become one of our favorite supplement companies as of late for their commitment to not only transparency, but also naturally sweetened products.
Their low-stim, […]
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Antaeus Labs PSyche – Caffeine and Phosphatidylserine Together!
TL;DR: THIS. STUFF. IS. AWESOME.
Aside from pre workouts and protein powders, there’s a certain category that’s seen another uptick in activity and interest: Productivity Supplements.
These supplements are exactly what you would expect, they help make you more productive during the day, i.e. more motivated, focused, and energetic to get work done.[…]
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Transparent Labs Fat Burner: Burn More with Less Stims
If you’ve been a regular reader of the PricePlow blog, you’ve no doubt noticed that we’ve covered several products from Transparent Labs. This young company has made a solid commitment to zero prop blends and 100% open labels.
We’ve previously covered Transparent Labs’ Grass-Fed Whey Isolate and the PreSeries BULK Pre-Workout, both of which […]
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BeetElite by HumanN: Athletic Power from Beets!
This article has been updated to reflect Neogenis Labs’ new name, HumanN.
Today, we take a step back from the overly complicated, 10+ ingredient pre workouts that we usually cover on the blog. There will be no discussion of crazy stims, neon colors, pixie-dusting creatine or the like in this supplement.
Rather, today’s post […]
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Proccor Pre-RX – Workout Enhancement for Focused Athletes
Pre workouts are like dress shirts. You can have a different one for every day of the week. Some days you’re really feeling a certain flavor and go in one direction, other times you’ll need a huge hit of energy just to get moving and pick a different one.
With the wide range of options […]
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Transparent Labs Protein: Natural Grass-Fed Whey Isolate!
A while back, we introduced you to Transparent Labs, a little known supplement company based out of California that is doing things the right way. As their name suggest, TL is committed not only to transparency in their labels, but also monstrously-dosed formulas with no artificial colors or sweeteners.
We’ve previously featured […]
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Dieselade by Get Diesel: Natural BCAAs Now Discontinued
Anytime there’s a new naturally sweetened supplement hitting the market, our ears perk up. We’ve noticed a clear cry from the masses that also mimics the growing “slow food” movement sweeping the U.S. Basically, it’s less processed and artificial, more natural.
Get Diesel Nutrition is one of the latest companies to jump into the all-natural […]
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Methylsynephrine FDA Warnings, Hi-Tech Not Reformulating
On March 31, 2016, the FDA issued seven warning letters to supplement companies regarding methylsynephrine: since it does not meet the definition of a dietary supplement, it cannot be sold as one.[1]
Methyl-synephrine is also known as oxilofrine, p-hydroxyephedrine, and 1-Hydroxypholedrine. It’s a known banned substance in most sports due to […]
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