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Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine

Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine

Ever wish someone took our collaborative XPO NRG concept formula from 2024 and made it into a finished product? That's exactly what we have here today!

Wyse No. 1 Founders Blend is a caffeine-free, zero-sugar nootropic drink built around five branded ingredients, and TSI Group's enfinity® paraxanthine leads the formula at 200mg per 12oz can. […] Continue Reading →

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Zynamite® in the Wild: Four RTDs Bringing Mango Leaf Focus to the Can

Zynamite® in the Wild: Four RTDs Bringing Mango Leaf Focus to the Can

A functional beverage ingredient has to dissolve, stay in solution, and leave the drink tasting like something people want to finish. Zynamite® S, the water-soluble grade of the mango leaf extract from Nektium Pharma, was developed for that job, according to its maker, and finished cans are starting to appear. This roundup covers four […] Continue Reading →

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New Iron Deficiency Guidelines Set Adult Ferritin Cutoff at 30ng/mL

New Iron Deficiency Guidelines Set Adult Ferritin Cutoff at 30ng/mL

On September 16, 2026, the American Society of Hematology (ASH) issued new clinical practice guidelines for diagnosing iron deficiency.[1] The headline change: most adults, including menstruating and pregnant individuals, are now considered iron deficient at a serum ferritin of 30ng/mL or lower. The cutoff commonly used for adults had been 15ng/mL.

Before this change, […] Continue Reading →

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Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies

Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies

For most of the supplement industry's history, "how much" and "how it's delivered" were separate questions. A clinical dose was a clinical dose, whether it showed up in a capsule, a scoop of powder, or eventually a can. That's changing. Consumers, especially younger ones, want the same energy, recovery, and longevity support they'd get from […] Continue Reading →

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AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

Applied Food Sciences (AFS) has built two of its flagship ingredients around the same basic pitch: natural caffeine sources that give formulators a superior alternative to synthetic caffeine anhydrous, providing a smoother option for users who report jitters at higher doses. We've already covered the first of those ingredients, PurCaf® (AFS's green coffee bean-derived caffeine […] Continue Reading →

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Glanbia's Custom Premix Solutions: Making Complex Formulas Simple

Glanbia's Custom Premix Solutions: Making Complex Formulas Simple

Say you're building a new electrolyte powder, collagen gummy, or energy chew. Your spec calls for eight vitamins, three minerals, a stabilized botanical extract, and a sweetener blend that won't clash with your flavor system. Nearly every ingredient comes from a different supplier, each with its own lead time, minimum order, particle size, and paperwork. […] Continue Reading →

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Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy

Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy

PLT Health Solutions was a title sponsor of the Future Nutra Innovation Summit, and the company brought more than ingredient literature to Houston. We came home with two chewable joint-health concept samples built around Kinexa and Dynagenix.

Both pouches say "SAMPLE - NOT FOR RESALE" because they're not finished PLT retail products. Instead, they're […] Continue Reading →

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Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral

Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral

MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength, has five grams of creatine monohydrate, a heavy carbohydrate blend, and alpha lipoic […] Continue Reading →

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Kris Gethin Puts Biohackers in Their Place | Episode #236

Kris Gethin Puts Biohackers in Their Place | Episode #236

Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It's Kris's first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current […] Continue Reading →

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TruShield™ Certified Headlines Two Sessions at The Outlook on Active Nutrition

TruShield™ Certified Headlines Two Sessions at The Outlook on Active Nutrition

When Lori Bestervelt launched TruShield™ Certified in October 2025, it had one flagship brand partner and a single top-tier WADA-experienced lab behind it. Eleven months later, the growing banned-substance certification program is headlining a dedicated educational track at the second annual Outlook on Active Nutrition, presented by Nutritional Outlook on September 24, 2026, at […] Continue Reading →

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