Supplement Ingredients on PricePlow
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NNB Nutrition's SupplySide Global 2026 Recap: OnSwitch 2.0 Ran Out by Day 2
SupplySide Global 2026 is in the books, and the drink everyone wanted at Mandalay Bay came out of NNB Nutrition's Booth #5952. NNB and Sensapure Flavors brought two flavors of their OnSwitch 2.0 concept energy drink to the show's first-ever three-day expo hall, and by day 2, Cherry Limeade and Crisp Apple were both gone.[…] Continue Reading →
PLT Health Solutions SupplySide Global 2026 Recap: Kinexa Wins Ingredient Idol, Plus a Cleaner-Tasting RipFACTOR
PLT Health Solutions came home from SupplySide Global 2026 with a trophy. On October 28, Dr. Jeremy Appleton, PLT's Director of Medical & Scientific Affairs, pitched Kinexa™ Joint Longevity Complex on the Ingredient Idol stage at Mandalay Bay with models of the knee in hand, and the judges named it the winner of […] Continue Reading →
Start With the Need: Glanbia's Case for Benefit-Led Supplements
Ask people why they take a supplement and you'll rarely hear an ingredient name. You'll hear "I need more energy", "I want to sleep better", or "I want my skin to look better". Consumers shop by outcome, but many supplement shelves are still organized by ingredient.
That mismatch creates confusion. […] Continue Reading →
SupplySide Global 2026 Recap: Helaina's effera® Sweeps Ingredient Idol's Biotics Category
Helaina swept its category at SupplySide Global 2026. On October 28, Dan DeMarino pitched effera®, Helaina's human-identical lactoferrin, on the Innovation Stage at Mandalay Bay, and the ingredient won both the judges' top prize and the audience choice award in Ingredient Idol's biotics category.[1]
The win capped a full week for the precision […] Continue Reading →
From a Talking Tree to AmaTea® Max: Brian Zapp of Applied Food Sciences | Episode #242
Brian Zapp grew up chasing botanicals. His mother, Loretta Zapp, is the CEO of Applied Food Sciences (AFS), and his middle school spring breaks meant hunting for herbs in botanical gardens across China and Brazil. On Episode #242 of the PricePlow Podcast, Mike and Ben belly up to the bar at the AFS […] Continue Reading →
CordycepsPrime Beverage Grade: NuLiv's Founding Mushroom Is Now Made to Mix
Ask a sports nutrition formulator what NuLiv Science is known for, and you'll hear AstraGin and Senactiv. Few would guess that the company's biggest seller by volume is a mushroom.
That surprise came up on Episode #217 of the PricePlow Podcast, when NuLiv's VP of Sales Luis Gonzalez told us that CordycepsPrime™[…] Continue Reading →
Inside PLT Health Solutions: Experiential Ingredients, Explained by the Team
"We have a saying at PLT Health that we ship kilos, but we're really selling claims."
That's how Steve Fink, Vice President of Marketing at PLT Health Solutions, sums up what separates his company from a typical ingredient supplier. Anyone can sell a drum of botanical extract. PLT's business is the clinical research, […] Continue Reading →
Santé Life Elixir: A Non-Alcoholic Lemon Sparkler with Cognizin® Citicoline
The non-alcoholic aisle has grown up fast, and Santé Life Elixir is a polished example of where it's headed. Each can is a sparkling, Mediterranean-inspired lemon drink with 0.0% alcohol, 20 calories, and no caffeine, and the formula includes Cognizin® citicoline, Kyowa Hakko's clinically studied brain-health ingredient, alongside marine collagen, adaptogens, and electrolytes.
Celebration[…] Continue Reading →Join NuLiv Science & PricePlow for a SupplySide Global Day 1 Happy Hour
SupplySide Global opens its first-ever three-day expo hall on Wednesday, October 28, and NuLiv Science has the perfect way to close out Day 1. The team behind AstraGin and Senactiv is hosting a happy hour at Libertine Social inside Mandalay Bay, and they've co-branded it with PricePlow. We're thrilled to be part of it.
If […] Continue Reading →
Mitchell Hooper: World's Strongest Man Tells All | Episode #240
Mitchell Hooper won his second World's Strongest Man title in April 2026, and he's the first professional strongman to join the PricePlow Podcast. He's also a kinesiologist with a master's degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician's reasoning behind them.
In Episode #240 of the […] Continue Reading →
