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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
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Jose Antonio: ISSN 2024 and the Industry Battle for Creatine | Episode #137
It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition.
Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast […]
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MuscleTech Alpha Test Thermo XTR: Burn Fat and Boost Test
MuscleTech is an industry leader, especially when it comes to designing hybrid supplement formulas (where one or more product categories are combined). The art of designing a hybrid product is not only selecting individual ingredients that go well together, but also choosing categories that complement the entire package. Ultimately, this adds maximum value for the […]
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GG-Gold (Geranylgeraniol): The Most Important Essential Nutrient You’ve Never Heard Of
In the world of nutrition, we love to discuss topics like calories, energy balance, macronutrients, vitamins, and minerals. Yet in the real world of biochemistry, there’s much more to nutrition, metabolism, and hormone activity — there are also coenzymes, cofactors, and side chains needed to make the actual chemistry happen.
You won’t see these […]
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GHOST Partners with Sydney Cummings to Unveil Summertime Punch Flavors
Summertime is just about here, and that means it’s time for some deliciously fruity collaborations from GHOST!
For 2024, they’ve partnered with Sydney Cummings, the Guinness Record Holder for most fitness videos! This is the perfect collaboration, since both parties are kings (and queens) of content in their respective fields.
Sydney Cummings Summertime Punch[…]Continue Reading →
WICK Mode: Jacked Factory’s Cognizin Pre-Workout Collab with John Wick!
By now, the name John Wick has become synonymous with total, all-encompassing badassery. For the past decade, fans of the character have fantasized about how amazing life could be if we possessed even a fraction of Wick’s strength, agility, cunning, and sheer violence of action.
Well now, thanks to Jacked Factory, you can find […]
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GHOST Hydration RTD Blue Raspberry Sour Patch Kid Collab!
For those that weren’t paying attention, GHOST moved through April at a blistering speed, releasing 4 new SKUs:
GHOST Protein Cereal GHOST Joint GHOST Greens Matcha Latte GHOST Energy EDC Electric LimeadeTwo new products, and two new flavors. From the looks of it, May isn’t going to be any different, with their newest release […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks of old compounds or questionably compliant stimulants.
All the while, the obesity epidemic and all […]
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Formulator’s Corner #11: NNB FlowTech Series Non-Stim Pre-Workout
In the world of supplements, proving efficacy isn’t the only obstacle. There are significant logistical hurdles to overcome before a supplement can be sold at scale.
Shelf life is a big one. If your supplement can’t maintain its efficacy and usability, even while being warehoused for long periods or forgotten in the customer’s kitchen pantry, […]
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ETAS®: Boost Health by Boosting Heat Shock Protein Production
If you’ve ever spent too much time in the sun on a hot summer day, then you know that heat exposure can be a major stressor.
Unsurprisingly, the human body has evolved mechanisms to deal with heat stress. And as usual, if we take the time to understand that stress response and leverage it intelligently, […]
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Chris Gronkowski: Building a Better Shaker Cup at Ice Shaker | Episode #136
For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank.
From the[…]Continue Reading →
