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HMB (β-hydroxy β-methylbutyrate): Performance-Driven Muscle Supplement
Anyone who's been in the supplement game for a while has no doubt heard of, and probably taken, branched-chain amino acids (BCAAs).
BCAA supplementation is famously anti-catabolic, helping prevent the undue breakdown of muscle tissue during exercise. This is why, during the 2010s, many intermittent fasting OGs like Martin Berkhan of Leangains recommended training […]
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Primeval Labs WHEY Relaunches in Six Savory Flavors
Hot off the heels of a new branding and labeling direction, Primeval Labs is stepping into a newer, sleeker posture and has set itself on the warpath.
Primeval is set to release a blitzkrieg of new offerings – from formulas to delivery mechanisms to flavors (see them all on our Primeval Labs news page). They're […]
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Core HYDRATE Now in Arctic Cherry & Strawberry Margarita
The adults in the room: It's hard to believe that CORE Nutritionals has been around since 2005, a whopping 18 years ago. In this industry, that would make the brand an ancient player, but Doug Miller has definitely kept the ship looking young and energetic. This formula is one reason why - and today we […]
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Soul Performance Nutrition Aura Endorphin Flow: Optimized Nitric Oxide AND Hydration
Soul Performance Nutrition is the brainchild of Matthew Karich, a regular contributor to the PricePlow Discord and a guest on Episode #068 of the PricePlow Podcast.
We regard Soul Performance as having one of the most methodical formulation philosophies in the industry. Regular readers of the blog will know why, since we've covered their […]
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Spencer Lynn Runs a 100 Mile Ultra Marathon with KOS | Episode #092
https://blog.priceplow.com/podcast/spencer-lynn-092
In mid-April of 2023, we hosted Spencer Lynn, the northeast regional manager at KOS, a popular supplement company in the natural foods community. In this episode, we discuss:
Spencer's transition from the military to working in the dietary supplement industry The state of nutrition in MREs given to the military when deployed[…]Continue Reading →
Clear Muscle.. Clarified. MuscleTech's HMB Free Acid Muscle Supplement
MuscleTech has been releasing a lot of products with unusual ingredients lately. Last year, in MuscleTech EuphoriQ: The Smart Pre-Workout with enfinity Paraxanthine, we covered their pioneering use of paraxanthine, a caffeine metabolite that's a kind of new-and-improved energy source as an alternative to caffeine.
As scientists continue to identify metabolites that drive […]
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Shredder's Revenge! Ghost X TMNT Returns with New Flavor of Ghost Burn Black
Last year, Ghost Lifestyle began a partnership with Teenage Mutant Ninja Turtles, the classic entertainment series that dates back to the 80s. This carries on Ghost's titanic success at developing and bringing to market partnerships with awesome, nostalgic entertainment brands.
In 2022, we have a re-release of the TMNT-inspired flavors for Ghost Legend ALL […]
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WAT to BAT: A High-Metabolism Guide to Brown and White Fat
Nearly everyone wants a faster metabolism, right? The million-dollar question is, "How do you get one?"
Is it the result of eating certain foods and doing certain exercises? Is it genetically predetermined? Debate over these questions has raged for years – and probably won't stop any time soon.
Brown Adipose Tissue (BAT) or "Brown Fat"[…]Continue Reading →
Primeval Labs EAA Max Sour Apple Candy Initiates their New Look
BCAA supplements were once the dominant "intra workout" category in sports nutrition, but eventually, full-spectrum essential amino acid (EAA) supplements took over due to their better research-backed benefits.
Primeval Labs disrupted the industry by introducing EAA Max in 2017, which set the new standard for taste and quality, forcing other brands to step up their […]
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Animal Creatine Chews Take on Green Apple Flavor!
Besides protein powder, the only other sports supplement that has really attained "standard" status is creatine. Creatine is classic.
This is for good reason: creatine works. It has an avalanche of scientific evidence and research backing its efficacy in promoting everything from muscle growth to cognitive function.
Because it's so proliferated, it can […]
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