Supplement Ingredients on PricePlow
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Glutathione For a Lifeline: Setria® Powers Three Core Lifeline Formulas: Liver, Kidney, and Beauty Support
When Core Nutritionals launched their Lifeline Series back in 2021, they made a strategic decision that speaks volumes about their commitment to quality: they chose Setria® Glutathione from Kyowa Hakko for multiple formulas targeting different organ systems. This wasn't a one-and-done ingredient choice. Doug Miller and his team at Core recognized that glutathione's versatility as […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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Iron Homeostasis and effera® Human Lactoferrin: Beyond the "More Iron" Myth
You're exhausted. Your iron levels aren't as high as they should be. The multivitamin sitting in your cabinet promises 100% of your daily iron needs, maybe more, and you take it religiously. Yet the fatigue persists, and if you add even more iron, you end up dealing with constipation and nausea on top of everything […]
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2026 WADA Prohibited List Now in Effect: Why Olympic Athletes Need More Than "Checked Box" Certification
The stakes for supplement safety have never been higher. On January 1, 2026, the World Anti-Doping Agency's (WADA) 2026 List of Prohibited Substances and Methods officially took effect,[1] and just weeks before the Milano Cortina 2026 Winter Olympic Games begin in February. For athletes competing at the highest level, the margin for error has essentially […]
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EPISODE #200!
Welcome to Episode #200 of the PricePlow Podcast, where Team PricePlow gathers to celebrate an incredible journey through the supplement industry.
Mike Roberto is joined by Ben Kane (first appearing in Episode #010) and Spencer Lynn (debuting in Episode #092), along with video producer Cody Fernley making his PricePlow Podcast debut.
This reflective conversation […]
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Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity® Paraxanthine
The nicotine pouch market has exploded in recent years, with users seeking convenient, discreet alternatives to traditional stimulants. But what if you could get the focus-enhancing benefits of a pouch without the nicotine addiction, tobacco dependency, or cardiovascular concerns?
Ultra is rewriting the rules with their innovative Ultra Focus Pouches powered by TSI Group's breakthrough […]
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Elevate Creatine BHB5000: Dual-Fuel Performance with 5g Creatine + 5g goBHB Ketones
Elevate Performance has launched Creatine BHB5000, a stimulant-free powder combining two of the most researched performance ingredients:
5 grams of micronized creatine monohydrate, and 5 grams of goBHB exogenous ketonesThis straightforward formula addresses a common gap in supplement routines by providing cellular energy from ketones alongside creatine's strength and muscle-building benefits, without relying […]
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Better Protein for Better-For-You Foods: Brad Meyers from Glanbia Nutritionals | Episode #199
Welcome back to Episode #199 of the PricePlow Podcast! Today we're diving deep into the science and innovation behind functional proteins with Brad Meyers, VP of Functional Proteins and Snacking at Glanbia Nutritionals. This conversation explores how the supplement and functional foods industry is evolving to meet growing consumer demands for higher […]
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The Bioactive Imperative: Nootropics Depot Argues Why the Supplement Industry Should Abandon Ratio Claims
If 100kg of raw tongkat ali root costs approximately $250, how can a "100:1 extract" retail for $20? The economics don't work because the products simply don't work like that, and one man is calling attention to the issue.
This mathematical impossibility sits at the heart of a quality crisis spanning the entire botanical supplement […]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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