Chris Bumstead and Raw Nutrition are big fans of bucking the trend. Whereas the majority of brands on the market seek to maximize the caffeine content in their energy drinks, Raw Nutrition took a different path with BUM Energy: low caffeine, but high-quality choline.
When it launched in March of this year, we noted how refreshing it was to have a sensible option when it comes to energy drinks. It’s easy-sipping with just enough push to get you ticking on a higher level, without having to contend with the anxiety, jitters, and inevitable crash that high-caffeine options can instigate.
Now, we’re getting a new, citrusy flavor of BUM Energy, just as temperatures begin to hit the triple digits.
Citrus Burst
As we mentioned, BUM Energy is delightfully pared down. Relying on only two active ingredients – a clinically-verified 250 milligram dose of Cognizin® citicoline and just 112 milligrams of natural caffeine – BUM Energy feels crisp and clean. It’s nice to not have to worry about too many ingredients and how they may affect you.
This cool, calm, and collected approach to their energy drink is mirrored in Raw’s new BUM flavor: Citrus Burst.
It feels bright and refreshing. It doesn’t feel heavy or thick. Just a nice, delicious brew to get over that afternoon slump. With only 112 milligrams of caffeine, there’s little risk of sleep disruption, to boot.
We’re going to dive into how BUM Energy works, but first, let’s check the PricePlow for good BUM deals, and check out our video review of the new flavor:
Bum Energy Drink – Deals and Price Drop Alerts
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BUM Energy – How It Works
BUM Energy is refreshingly minimalist, as far as ingredients are concerned. Each can contains zero grams of sugar and only 5 calories.
Posted to @SportLifeDistribution on Instagram, updating customers on the latest flavor of Bum Energy Drink that’s available
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Cognizin® Citicoline (250 milligrams)
Cognizin Citicoline, also known as CDP-Choline, is a uniquely crafted version of choline from Kyowa Hakko, optimized for optimal bioavailability, user experience, and cell membrane support.
Choline’s key role is to assist in the repair and upkeep of membranes in every cell within your body.[1] It additionally serves as a precursor to acetylcholine, referred to as the learning neurotransmitter, which is an important factor in the processes of learning and memory consolidation.[2]
Research focused on citicoline has revealed its substantial potential in enhancing focus, attention, and mental vigor.[3,4] Its components, choline and uridine, synergistically work to increase cerebral blood flow and stabilize mitochondrial function, adding to the benefits of choline supplementation.[5,6]
We recently wrote a deep-dive article titled Cognizin® Citicoline: The Brain Choline, explaining why it’s such an incredible choline source. Inside, we explain its key differences (such as the importance of its uridine component), and explore human clinical research that’s been performed using Cognizin itself (in both 250 milligram and 500 milligram doses).
Long story short: when it comes to choline sources, Cognizin is the go-to nootropic ingredient for feel-good focus.
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Natural Caffeine (112 milligrams)
Most energy drinks on the market include the equivalent of two, three, or even four cups of coffee worth of caffeine. It will certainly get you wired, and pumped up, but that’s not always desired.
Bum Energy has just 112 milligrams of natural caffeine! Image taken from a previous flavor
Furthermore, the source of this caffeine is typically synthetic caffeine anhydrous, which anecdotally leads to more negative side effects – such as jitters, rapid heart rate, and anxiety – than natural alternatives. BUM Energy’s 112 milligrams of caffeine – roughly equivalent to a single cup of coffee – are sourced from coffee bean, as opposed to a synthetic form.
Caffeine works by helping to block adenosine from binding to receptors. Adenosine causes central nervous system (CNS) activity to downregulate, and thereby lead to fatigue. Critically, caffeine also inhibits the breakdown of cAMP – a messenger system integral to energy production – by inhibiting phosphodiesterase.[7]
All told, caffeine is an excellent and proven method of boosting energy levels, at least in the short term. Take too much, and you’re bound to crash, sooner or later. That’s why it’s important to have an energy drink on the market that stands at the lower end of the caffeine spectrum – and BUM Energy fills this role magnificently.
All BUM Energy flavors
Check out our up-to-date list of BUM Energy flavors below:
Chris Bumstead’s Bum Energy Drink has an even-keeled 112 milligrams of natural caffeine and 250 milligrams of Cognizin.
Minimalist Energy Drink
There are some times when you want a huge boost – a massive dose of caffeine and other stimulants. Maybe you need to stay up all night to meet a deadline, or push for a new deadlift PR in the gym. In that case, it may make sense to go for one of the more intense energy drinks on the market packing 400 milligrams of caffeine.
Most of the time, though, a small boost in energy is really all we need. We don’t want to feel overstimulated constantly. That’s where a can like BUM Energy shines. It contains roughly the same amount of caffeine as a cup of coffee – but with some extra citicoline and more refreshing flavors, like Citrus Burst.
Bum Energy Drink – Deals and Price Drop Alerts
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
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