Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Eat Clean Bro: December 2021 New Meals

Eat Clean Bro December 2021 Meals

Winter has come sooner than most of us had wanted, but time doesn’t stop for our feelings. Thankfully, Jamie Giovinazzo and his team at Eat Clean Bro were ready, and have a fresh batch of new meals launched in December […]

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Chromax and Hunger Regulation: The Chromium / Appetite Connection

Chromium Appetite

As the obesity epidemic rages on with no end in sight, it’s forced many concerned dieters to take a step back and ask a simple question:

“Why am I always so hungry?”

As is often the case with broad questions, […]

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Ghost Vegan Gingerbread Cookie: This Tub Won’t Last Long…

GHOST Vegan Gingerbread Cookie

Christmas season is upon us, and in the supplement industry, that of course means limited-edition seasonal flavors! When it comes to festive flavors, nobody does it better than Ghost Lifestyle, who consistently put out some of the most creative and […]

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Primeval Labs Ape Sh*t ALPHA: The Apex Predator Pre Workout

Primeval Labs Ape Sh*t Alpha

Apex predator: Also known as an alpha predator, is a predator at the top of a food chain, without natural predators of its own.

Primeval Labs is a supplement brand that tells you they are right there in their […]

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Myprotein Clear Whey Isolate Mike and Ike Caribbean Punch & Sour Watermelon

Myprotein Mike and Ike Caribbean Punch & Sour Watermelon Clear Whey Isolate

Myprotein is keeping the collab release cadence going strong – alongside a monstrously-dosed post-workout collab with Eddie Hall’s All-in-One Protein, the supplement behemoth is getting back to their favorite product – Clear Whey Isolate – re-igniting another major collaboration […]

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Performax Labs EAminoMax: EAA Performance Sports Drink (2021 Upgrades)

Performax Labs EAminoMax

EAminoMax from Performax Labs is an incredible intra-workout supplement designed to help stimulate muscle synthesis with a carefully formulated blend of amino acids, mixed in the precise ratios for optimizing hypertrophy and recovery.

The main selling point of EAminoMax is […]

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STORM Focus: A Nootropic that Disrupts the Norm

Storm Focus

A Storm’s a brewin…

A hot new brand has hit the supplement scene, and in 2021, in a time with few new brands coming to market, that’s a big deal. Their name is Storm, and smashed with an edgy […]

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Formulator’s Corner #05: Mitochondria-Enhancing Pre-Workout Supplement

Formulator's Corner #05 - Mitochondria Boosting Pre Workout Supplement

Over the years of running PricePlow, we’ve seen several generations of pre-workout supplements, ranging from insane energy boosters to well-rounded pump supplements to niche-specific muscle-building or fat-burning pre-workouts. We’ve run the gamut, and somewhere along the line, supplements in […]

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5% Nutrition Real Carbs + Protein, Special Fall Release: Apple Cinnamon Pie

5% Nutrition Real Carbs Protein Apple Cinnamon Pie

Nobody knows nutrition better than a bodybuilder, and Rich Piana was one of the greatest bodybuilders of all time, so we can learn a lot from his views on food. Although he emphasized that most of your calories should come […]

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Black Friday / Cyber Monday Supplement Deals 2021

Black Friday 2021 Supplements PricePlow

Happy Thanksgiving PricePlow Nation!

Let’s get to it, this page is broken into two sections:

Supplement Brands Supplement Retailers Supplement Brands Black Friday Deals Revive MD

Hit up ReviveSups.com for 20% site-wide using coupon code BLACKFRIDAY. Different spend levels […]

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