Protein (Tag Archives)
This is the PricePlow protein tag page, which links to any article we’ve written about protein.
- To see all protein-based products, see the PricePlow Protein category
- Confused as to what to buy? Head over to our Best Protein Powder buyer’s guide and we’ll guide you through it.
Subscribe to PricePlow's Newsletter and Protein Alerts
Whey Prices Are at Record Highs. Native Whey Doesn't Have That Problem.
Protein is having a moment... and it's not slowing down.
In late 2025, Starbucks added Protein Lattes and Protein Cold Foams to its permanent menu across the U.S. and Canada, using premium whey to deliver up to 36 grams of protein per drink.[1] In early 2026, PepsiCo followed with three new protein-forward launches: a reformulated […]
Continue Reading →
Glanbia's Pleasure with Purpose Campaign: Where Taste, Texture, and Function Converge in Better-for-You Snacking
One in three consumers globally now lists health and wellbeing as a top spending priority. At the same time, "tastes good" is the single most important attribute those same consumers want in active nutrition products. That's a staggering figure, and it tells you where the food industry is headed. It's the market reality Glanbia built […]
Continue Reading →
Rich Gaspari Returns to the Arnold Classic 2026, The Gaspari Nutrition Comeback Continues
In 1989, Rich Gaspari won the very first Arnold Classic in Columbus, Ohio. Nearly four decades later, he was back. Not on the stage, but on the expo floor, showing a packed crowd what Gaspari Nutrition has been building.
The Arnold Sports Festival 2026 gave Rich a fitting backdrop to do two things at […]
Continue Reading →
Jason Mancuso and Team Musclesport: Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up | Episode #208
What does it take to build one of the supplement industry's most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast, Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate […]
Continue Reading →
GHOST Whey x General Mills: Lucky Charms, Cocoa Puffs, and Trix Cereal Milk Hit the Lineup
YES! GHOST is expanding its General Mills collab far beyond the breakfast bowl. Fresh off launching GHOST Protein Cereal in Cinnamon Toast Crunch flavor, the brand is now bringing three iconic General Mills cereals into GHOST Whey:
Lucky Charms Cereal Milk, Cocoa Puffs Cereal Milk, and Trix Cereal MilkAll three are […]
Continue Reading →
Native Whey Protein: The Ultimate Guide to the Purest Form of Whey
Most people shopping for whey protein assume they're comparing versions of the same thing. Same source, different processing grades (ie concentrate, isolate, hydrolysate, etc). Pick your budget, pick your macros, choose a flavor, move on.
Where Your Whey's Processing Begins Makes a Massive DifferenceThat assumption misses something important. Not all whey starts from the […]
Continue Reading →
Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®
In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?
Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
Continue Reading →
NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take
When most people think of banned substance certification, they picture pre-workouts and protein powders. But athletes reach for a lot more than that nowadays, and now the supplement industry is starting to catch up.
NO:NAME Supplements has expanded its partnership with TruShield™ Certified to include its full product lineup: ten products spanning everything from […]
Continue Reading →
GHOST Adds Chocolate Chip Cookies to Permanent Lineup for Ghost Whey and Vegan
GHOST is keeping the momentum going with a permanent flavor addition to two of their most popular proteins: Chocolate Chip Cookies is now officially joining both GHOST Whey and the recently-updated GHOST Vegan. Both deliver 25g of protein per serving, and both include real gluten-free chocolate chip cookie pieces baked right into the formula.
For […]
Continue Reading →
Vegan Collagen?! How VC-H1 Can Disrupt Amazon with Eric Withee & Marc Bruggemann | Episode #204
What if you could deliver all the benefits of traditional collagen without any animal ingredients?
In Episode #204 of the PricePlow Podcast, we explore VC-H1, a revolutionary vegan collagen alternative derived from organically grown hibiscus. Eric Withee from Freemen Nutra returns to discuss the science behind this innovative ingredient, while Marc Bruggemann, […]
Continue Reading →
