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Steve Cook Leaves Optimum Nutrition, Starts a Gym and an App

Steve Cook Gym

PricePlow has been covering more news lately on our YouTube channel.

One story that could have a big impact on the industry is that Steve Cook is no longer with Optimum Nutrition. Despite the brand never truly embracing “celebrity presence” (even though this is clearly the current direction of the industry), you could say that […]
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How to Deadlift: Texas Champion Powerlifter Steve Smith

Last Saturday, champion powerlifter Steve Smith over at Big Tex Gym in North Austin, TX gave a free seminar on How to Deadlift in the Power Room of the gym.

Without further ado:

Video Review

In this video, you see some of the following:

Standard deadlift technique – from the front and from the side[…]
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