When two rapidly-growing product categories begin reaching critical mass, it’s inevitable that somebody will eventually combine them into one product.
Yesterday, we discussed how the ironic growth of vegetarianism and veganism is mating with the accepted superiority of high-protein diets, leading to new vegetarian protein powders.
Today, we do you one better:
Mile-High Protein: The first THC-Infused Protein Shake
It’s no secret that marijuana use is gaining more widespread acceptance in the US.
With marijuana now legalized in four states (Colorado, Washington, Oregon, and Alaska), and several other states with medical and decriminalization laws, the pot movement’s success seems all but inevitable.
Meanwhile, most of the fitness community is well aware of the colossal amount of research demonstrating that high protein diets are critical to success in both weight loss and muscle-building.
It was only a matter of time before these worlds came together.
Mile-High Protein wants your funding
The first to attempt to do it is a THC-Infused Protein from an unknown company named Biohacker Industries. The product is “Mile High Protein”, and it unsurprisingly comes from Denver, Colorado.
Yesterday, Mile High Protein published the following YouTube video (beware, potentially NSFW due to language in the beginning):
However, it’s important to note that this product does not exist yet – it’s currently under a crowdfunding campaign on IndieGogo, which launched yesterday as well.
Per their IndieGogo page, the protein is an RTD (Ready-to-Drink) bottle that will contain 40g protein with 10mg of THC.
As we write this, the campaign is only a day in, so whether or not they’ll meet their goal is beyond us.
Faster recovery with THC?
The idea isn’t so half-baked. There’s a reason why so many people with injuries, including NFL athletes, want legal access to marijuana: cannabis functions as a painkiller with very few permanent side effects in adults when used moderately.[1,2,3]
It also improves sleep quality for many, which is extremely important to athletes who are attempting to grow and recover.
It’s not the first time….
Meanwhile, as many of you are likely aware, this won’t be the first time weed and fitness have been mixed. Presenting exhibit A:
We’ve spoken to numerous bodybuilders who have claimed “superpower-like strength” when lifting while high. Some love it, and some hate it.
With that said, if you’re going to use the stuff pre workout, it’s best to keep it at an extremely low-dosage, and try not to stink the place up at all. It’s not exactly polite gym etiquette to be slowly time-warping through the gym while the rest of us are tying to get work done.
Our take: not with a ten foot pole
We wouldn’t at all be surprised if they get their money and then some.
But judging by the awful video quality, we won’t be taking any chances.
We’ve learned that it’s best to trust and work alongside people who take pride in their work, and if this video is any indication, this product is going to be full of cut corners and inexperience. No thanks, there’s already enough shady protein on the market as it is.
In addition, these guys have presented zero gameplan for the actual production of their protein.
They seemingly have no clue what they are getting themselves into, as supplement manufacturing is far easier said than done – especially when attempting to create a bottled product. You don’t just throw some whey protein and water into a bottle and call it a day.
And if you don’t know what you’re doing, contract manufacturers will immediately see this and fleece you from start to finish. In our semi-qualified opinions, unless they present some actual nutraceutical knowledge, that $25,000 will disappear on them faster than their time-distorted minds will ever come to comprehend.
Just because it’s a relatively good idea doesn’t mean that anyone can execute it. We’re happy to have them prove us wrong, but for now, our confidence in them is around a 0.5 out of 10.