Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Primeval Labs IsoLIT: Chocolate Cookie Cheesecake Black Friday Special
With action-packed formulas like Ape Sh*t, Primeval Labs is a brand that’s comfortable in its own borderline-crazy skin.
That doesn’t mean they shy away from the basics, though. IsoLit, their premier whey protein isolate powder, sets itself above most proteins thanks to its purity, but really shines in another area, too: flavor.[…]
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Musclesport Black Friday Madness: Unleashing 2 Lean Whey Xmas Flavors + 6 Others
Musclesport has been on a tear in 2023, particularly when it comes to new flavors of their Lean Whey protein powder.
In September, they set the stage for fall with Pumpkin Spice, Caramel Macchiato, and Cafe Almond Mocha Bliss. Then, in October, we had the Yellowstone-inspired Huckleberry Cheesecake and Lemon Pound Cake. And that was[…]Continue Reading →
Raw Nutrition Collab Brings RWB Flavor of Bum Hydration
Fresh off his fifth consecutive Mr. Olympia Classic Physique win, Chris Bumstead presents a new entry to Raw Nutrition’s BUM Hydration line with a brand-new R.W.B. (Red, White, and Blue) flavor.
This product line not only mirrors the visionary approach of the reigning men’s Classic Physique Olympia champion but also seamlessly collaborates with the […]
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HyperMax’D OUT: Performax Labs INSANITY Pre-Workout Now Available
Stop the presses! Performax Labs, a brand designed for serious athletes, has just released a new limited-edition pre-workout formula – and it’s come ahead of all of the Black Friday 2023 launches out there. Most are familiar with the incredible HyperMax Extreme formula, but this is on a whole new level…
Meet HyperMax’D[…]Continue Reading →
Bare Performance Nutrition Strong Multivitamin: With Cognizin® Citicoline
Bare Performance Nutrition was founded in 2012 by Nick Bare while he was studying nutrition at the Indiana University of Pennsylvania. That wasn’t all, though: Nick was also preparing to enter the U.S. Army as an infantry officer. Since getting out of the military, he’s kept up with his training as a hybrid athlete.[…]
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nooLVL Targets Brain Health Nootropics: Not Just for Gaming Supplements
We talk about nitric oxide (NO) all the time in the context of improving athletic performance, thanks to its ability to support blood flow and nutrient delivery.
But did you know that NO can benefit cognitive performance as well?
If that sounds weird, just think about it for a minute – your brain cells should, […]
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Lost and Found Energy Drink: Find Vigor with 150mg of Caffeine (2023 Update)
2023 Update: Artificial colors have been removed!
Remember how much energy you had as a kid?
At some point – it’s difficult to say exactly when – you started losing it. You became a little more tired here and there. You found it was harder to focus on your work. And maybe it event became […]
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Glaxon G-Day 2023: Pink Lady Astrolyte & Super Greens Energy!
It’s celebration time. Glaxon – a brand renowned for its cutting-edge and innovative approach to supplement formulation – is turning 4 years old on November 11th. To mark the occasion, Glaxon has announced a sitewide 35%-off sale from November 11 (11/11!) to the 14th, plus free shipping for orders over $99.
Even better, we’re getting […]
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Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023 | Episode #118
At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:
Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler[…]Continue Reading →
AP Prime Bites Protein Brownies: Peanut Butter Candy Crunch is Pure Excellence
Functional foods are all the rage. Every brand and their grandmothers are coming out with a snack bar. People love them – they’re easy sources of protein and provide a bit more satisfaction than sipping on yet another shake.
There have been few, if any, functional food products to date that we’ve enjoyed more than […]
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