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GHOST Clear Gains: First-Ever Clear Protein Gainer Combines Whey Isolate with Vitargo
GHOST Lifestyle continues redefining supplement categories with GHOST Clear Gains, the industry's first clear weight gainer. Combining 20-40 grams of whey protein isolate with 35-70 grams of Vitargo fractionated amylopectin, this light and refreshing formula delivers serious muscle-building nutrition without the heavy, milky texture of traditional gainers.
Clear Gains launches with three flavors: Blue […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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Boundless Bar: The World's First Ketone-Powered Protein Bar from Ben Greenfield
The protein bar market has been stuck in the same formula for decades: pile on the protein, add some fiber, sweeten aggressively, and call it "the next big thing"... then wait until it turns into a brick. While many of these bars deliver on macros, they miss something fundamental... actual cellular energy that works with […]
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NNB Nutrition's Pure, Potent, Precise Revolution: Shawn Wells & Dustin Elliott at SupplySide Global 2025 | Episode #192
We're back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that's reshaping how the supplement industry thinks about ingredient quality, […]
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MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology
After teasing the category on Episode #177 of the PricePlow Podcast at GNC's Global Conference, MuscleTech has launched EFF'N Energy as the stimulant-driven centerpiece of their new effervescent line. Alongside EFF'N Hydrate and EFF'N Cut, this fizzy sachet delivers 225mg caffeine, 200mg GeniusPure® Alpha-GPC, 500mg N-Acetyl-L-Tyrosine, 2g taurine, and 10mg yohimbe extract in […]
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PLT Health Solutions SupplySide Global 2025 Recap: New Zynamite S Data, CREATEA Collab, and the Future of Performance Beverages
PLT Health Solutions arrived at SupplySide Global 2025 with elevated status and new science to back it up. As the show's official performance beverage sponsor, PLT used the platform to unveil clinical data positioning Zynamite S as a game-changer for the functional beverage category.
The October Las Vegas event showcased three interconnected elements of […]
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Calocurb: Natural GLP-1 Activator with 600% Hormone Increases - Sarah Kennedy & Dr. Edward Walker | Episode #191
For Episode #191 of the PricePlow Podcast, we explore one of the most interesting and scientifically-rigorous appetite control stories we've encountered on the podcast yet. Mike sits down with Sarah Kennedy, founder and CEO of Calocurb, and Dr. Edward Walker, the lead scientist behind the development of Amarasate®, the natural […]
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Gym Snack: High-Protein Crunchy Snacks with 30g Per Bag (No Seed Oils)
When Brooks Thomas from Louisville Brands told us about the company's new venture in the high-protein snack space, we knew we had to dig deeper. The team at Louisville Brands sought out a trained chef and fitness experts to create something the active nutrition market desperately needed: a savory, crunchy snack that actually delivers on […]
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Ghost High Protein Hot Cocoa Mix is Back for 2025 in Tubs and Packets!
'Tis the season! Temps dropping lower can only mean one thing: it's bulking season. The time for shirtless beach volleyball has passed, and in its place are gigantic wool sweaters that hide the less flattering aspects of putting on weight.
Of course, it being chilly outside also means slamming down those cold protein shakes post-workout […]
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Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Japanese food giant continues expanding product portfolio with air-based protein from Solar Foods
Ajinomoto, the Japanese food manufacturing giant, has launched GRe:en Drop Coffee, a dairy-free iced latte featuring Solein® protein from Finnish company Solar Foods. The new beverage marks Ajinomoto's continued expansion of its sustainable food brand Atlr.72™ and represents the […]
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