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C4 Energy Classic Lemonade: C4's Official Energy Drink of Summer Has Arrived
Summer just got a whole lot more explosive. C4 Energy has officially launched Classic Lemonade, and they're not being modest about it – this refreshing new flavor carries the bold title of "Official Energy Drink of Summer™". With its bright, citrusy profile and zero-sugar formula, Classic Lemonade brings that perfect balance of nostalgic […]
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The Ultimate Guide to Cistanche Supplements: Gengkis Khan's Superior Tonic
Deep in the harsh deserts of China and Mongolia grows a fascinating plant that has captured the attention of both ancient healers and modern scientists. Affectionately known as "desert ginseng", Cistanche tubulosa is a plant that thrives where few others can survive... yet it produces some of the most potent bioactive compounds found in […]
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Try the Future of Natural Sweetening: NNB Nutrition Debuts SweetVantage + Allulose Packets at IFT FIRST 2025
The natural sweetener landscape is about to shift dramatically. At IFT FIRST 2025 (July 13-16 in Chicago), NNB Nutrition will be showcasing their latest breakthrough in Booth S1750: SweetVantage + Allulose packets that finally solve stevia's bitterness problem while delivering unprecedented sweetness potency.
If you've been struggling with stevia's bitter aftertaste or looking for a […]
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Guanidinoacetic Acid (GAA): A Guide to Creatine's Precursor - Benefits, Risks, and Strategies with CreGAAtine
Guanidinoacetic acid (GAA) is creatine's immediate precursor that may enhance muscle creatine levels more effectively than creatine alone, but carries potential risks including elevated homocysteine and theoretical neurotoxicity concerns when used alone. These risks are largely mitigated by proper formulation and dosing, such as with CreGAAtine, which uses B-vitamin co-factors to mitigate homocysteine elevation.
In […]
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Creapure: The World's Most Trusted Creatine - Mirko Holzmüller & Stefan Schweyer | Episode #173
On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world's most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the […]
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Mastering the Impossible: How Sensapure Flavors Conquers Novel Protein Challenges
While most flavor houses retreat when faced with challenging proteins, Sensapure Flavors sees opportunity. When brands approach them with proteins that are off-color, intensely bitter, or completely unprecedented in the food industry, Sensapure's team doesn't just accept the challenge -- they thrive on it.
This expertise has positioned Sensapure as the industry's go-to experts […]
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Mr. HYDE Infinite: ProSupps' Most Powerful Pre-Workout Yet
ProSupps continues to push the boundaries of pre-workout supplementation with their latest release, Mr. HYDE Infinite Fully Dosed Pre-Workout – a formula that takes everything we loved about their previous innovations and amplifies it to the next level.
The brand has earned a reputation for novel and exciting formulas, never shying away from pushing the […]
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Selling Supplements in Latin America - Eric Morato (SND Distributors) & Jack Sehgal | Episode #172
On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider's look at one of the most promising […]
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PLT Health Wants You to "Feel the Science" with Disruptive Beverage-Friendly Ingredients at IFT First 2025
The functional beverage market is experiencing unprecedented growth, and when it comes to novel ingredients, PLT Health Solutions is at the forefront of this revolution. At IFT First 2025 in Chicago, the company is showcasing their growing portfolio of beverage-friendly ingredients designed to deliver real, experiential benefits that consumers can actually feel.
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The aXivite Explosion: 4 New Products Showcase Phenylcapsaicin's Fat Loss Potential
After years of development, aXivite phenylcapsaicin has finally arrived in the supplement industry with impressive force. On top of multiple introductory launches from MuscleTech, four new products have launched recently, each taking a unique approach to harnessing this innovative thermogenic ingredient's fat loss benefits. From simple standalone formulas to comprehensive multi-ingredient blends, these supplements […]
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