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Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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MuscleTech EFF'N Cut! Effervescent Fat Burner with 3.2x Calorie-Burning Power
Today we complete our MuscleTech EFF'N trilogy with EFF'N Cut!, an effervescent fat burner that brings the brand's FIZZR beadlet technology to metabolic support. Following MuscleTech EFF'N Energy and MuscleTech EFF'N Hydrate, this GNC-exclusive formula combines clinical-grade thermogenics with the bold sensory experience that defines the EFF'N line.
The star ingredient is TheoLim, […]
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Banned Substances in Supplements? Not with TruShield™ Certified: Lori Bestervelt & Thane Campbell | Episode #193
The supplement certification landscape is evolving, and Episode #193 of the PricePlow Podcast brings you to the forefront of this transformation. We sit down with Lori Bestervelt, Ph.D., and Thane Campbell from TruShield™ Certified, a new certification service that's challenging the status quo by focusing exclusively on comprehensive banned substance testing.
With Lori's 22 […]
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LiposoMax® + Creatine: One Innovation Labs Partners with Prinova to Enhance Cellular Uptake for Mainstream Wellness
The creatine category is experiencing something unprecedented: mainstream adoption. Walk into any Costco and you'll find creatine monohydrate prominently displayed on end caps. Twenty-something year old women are discussing it on social media. Pediatricians and geriatricians are recommending it to their patients. The ingredient that spent three decades viciously attacked and relegated to the […]
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GHOST Clear Gains: First-Ever Clear Protein Gainer Combines Whey Isolate with Vitargo
GHOST Lifestyle continues redefining supplement categories with GHOST Clear Gains, the industry's first clear weight gainer. Combining 20-40 grams of whey protein isolate with 35-70 grams of Vitargo fractionated amylopectin, this light and refreshing formula delivers serious muscle-building nutrition without the heavy, milky texture of traditional gainers.
Clear Gains launches with three flavors: Blue […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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Boundless Bar: The World's First Ketone-Powered Protein Bar from Ben Greenfield
The protein bar market has been stuck in the same formula for decades: pile on the protein, add some fiber, sweeten aggressively, and call it "the next big thing"... then wait until it turns into a brick. While many of these bars deliver on macros, they miss something fundamental... actual cellular energy that works with […]
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NNB Nutrition's Pure, Potent, Precise Revolution: Shawn Wells & Dustin Elliott at SupplySide Global 2025 | Episode #192
We're back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that's reshaping how the supplement industry thinks about ingredient quality, […]
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MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology
After teasing the category on Episode #177 of the PricePlow Podcast at GNC's Global Conference, MuscleTech has launched EFF'N Energy as the stimulant-driven centerpiece of their new effervescent line. Alongside EFF'N Hydrate and EFF'N Cut, this fizzy sachet delivers 225mg caffeine, 200mg GeniusPure® Alpha-GPC, 500mg N-Acetyl-L-Tyrosine, 2g taurine, and 10mg yohimbe extract in […]
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PLT Health Solutions SupplySide Global 2025 Recap: New Zynamite S Data, CREATEA Collab, and the Future of Performance Beverages
PLT Health Solutions arrived at SupplySide Global 2025 with elevated status and new science to back it up. As the show's official performance beverage sponsor, PLT used the platform to unveil clinical data positioning Zynamite S as a game-changer for the functional beverage category.
The October Las Vegas event showcased three interconnected elements of […]
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