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TSI Group at SupplySide Global 2026: What's Fizzing at Booth 5873
TSI Group is heading to SupplySide Global 2026 with a simple message: the way you take a supplement is part of the supplement.
At Booth 5873, the company behind enfinity® paraxanthine, myHMB®, PEAK ATP®, and OptiCreatine™ will be handing out creatine you can chew, sprinkle, melt on your tongue, or drop into […] Continue Reading →
Does Creatine Dehydrate You? VMI Sports Knows: The Research Says The Opposite
If you've taken creatine for any length of time, you've probably heard the warning: "drink extra water, or it'll dry you out or give cramps". For years, gym wisdom treated creatine as something that hoards water inside your muscles at the expense of everything else, and plenty of lifters still back off their creatine […] Continue Reading →
Creatine Without Exercise? What the Viral 2026 Study Really Shows
People who never trained took creatine and gained more lean tissue than people who lifted.
That's roughly how a new creatine study from Texas A&M went viral in early October 2026. One widely shared post on Twitter called it "insane", pointing out that middle-aged adults who took 10g of creatine per day without […] Continue Reading →
SteelFit Is Back: Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit | Episode #239
Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family's topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it […] Continue Reading →
PLT Health Solutions Brings Experiential Longevity, Kinexa, and Mango Tango to SupplySide Global 2026
PLT Health Solutions is heading back to Las Vegas for SupplySide Global 2026, returning to Booth #4855 at Mandalay Bay with more than 30 clinically supported branded ingredients and one clear headline: its Experiential Longevity™ platform.[1] Education sessions run October 26 to 30, and the expo hall is open for three days this year, […] Continue Reading →
TENSIA®: The Nitric Oxide-Producing Probiotic Enters Sports Nutrition
Every pump supplement on the shelf is chasing the same molecule: nitric oxide (NO), the signaling gas that relaxes your blood vessels and opens up blood flow. Most pre-workouts get there in one of two ways, either by raising L-arginine (usually via L-citrulline) or by adding nitrates. Both strategies rely on biology you already own, […] Continue Reading →
PeptiDrive-LNDP: A New Cognitive Nootropic Peptide From Maypro Industries
Most cognitive-support ingredients on the market pull from the same short list of raw materials: caffeine for alertness, L-theanine to smooth it out, alpha-GPC or citicoline for a choline boost, and a rotating cast of adaptogens for "balance". Maypro's newest ingredient launch skips that list entirely and starts somewhere else: milk.
PeptiDrive-LNDP™ is a […] Continue Reading →
C4 Sport Gets Cereal Killer: C4 Energy's Breakout Flavor Comes to Pre-Workout
Nutrabolt is taking its most talked-about flavor out of the can and putting it in a tub. C4 Sport pre-workout now comes in Cereal Killer, the fruity cereal flavor that took over the C4 Energy lineup. It's available now at The Vitamin Shoppe, H-E-B, and Nutrabolt's own online store, and it arrives on Amazon […] Continue Reading →
Every Methyl Counts: The Optifolin+ 7x Methyl Donor Advantage
When we covered Balchem's Optifolin+ in July, the question was form. Most folate on the market is still folic acid, a problematic synthetic precursor that must clear several enzymatic conversion steps before your cells can use it. Advances in folate science have led to growing interest in bioactive forms such as L-5-MTHF. Optifolin+[…] Continue Reading →
NNB Nutrition CurcuPrime: The Pure Tetrahydrocurcumin (4-HC) Breakdown
Curcumin might be the most famous ingredient in natural health. It's the compound that gives turmeric its golden color, it's been the subject of thousands of studies, and it shows up in everything from joint formulas to longevity stacks.
It also has a well-known weakness. Once you swallow it, your body starts converting it into […] Continue Reading →
