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CORE Hydrate x Big League Chew Now Available at Dick's Sporting Goods Nationwide
Three things happen when adults find Big League Chew again: they buy way too much of it, put an insanely excessive amount in their mouths (just like childhood), and they start looking for anything else with that name on it. CORE Nutritionals has been counting on exactly that reaction since it launched the Hydrate x […] Continue Reading →
Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout
Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.
Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →Present Focus Sparkling Water Launches with Cognizin® Citicoline
You've seen plenty of potent energy drinks with Cognizin®, but how about lightly-energized sparkling water? That's what's in store for today:
Present Focus brings a zero-sugar sparkling water built around three nootropic ingredients to Left Hand Brewing's Longmont, Colorado lineup. The brand got its start in 2019 as a joint venture between Left Hand […] Continue Reading →
Leuvate: The Fast-Absorbing Amino Acid Blend Behind PVL's ISO CLEAAR
Whey protein has held roughly the same shaker-cup format and benefits for over three decades. Jim McMahon, who introduced whey protein to Canada in 1993 and built Fit Foods Ltd. into a multi-brand supplement manufacturer, kept coming back to one question: instead of waiting out whey's next price shock, why not optimize what […] Continue Reading →
Cellucor's C4 Smart Energy Gets a New Look, Keeps the Cognizin Coming
Nutrabolt is refreshing its C4® Smart Energy line with new can art and a few new flavors joining the existing lineup that includes its famous Strawberry Guava. The formula itself carries over unchanged: 200mg of natural caffeine from green coffee beans, Cognizin® citicoline for cognitive support, N-Acetyl-L-Tyrosine, and a trio of B-vitamin and electrolyte […] Continue Reading →
Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade
Apollon Nutrition's hydration lineup just got a considerably more theatrical addition. Apollon Nutrition Thriller Hydration, officially listed on the brand's site as Hydration Thriller and stamped across the tub simply as THRILLER, is a limited-edition release that trades Apollon's usual packaging for a rhinestone glove, a fedora tucked behind the logo, a vintage stage […] Continue Reading →
Beta-Alanine Without the Tingles: CarnoSyn 4X and TriBsyn with NAI's Mark LeDoux | Episode #234
Mark LeDoux is back on the PricePlow Podcast, and this time the conversation goes well beyond a pre-workout scoop. In Episode #234, Mike sits down with the founder, chairman, and CEO of Natural Alternatives International (NAI) (the company behind CarnoSyn® Beta-Alanine) for an update on where NAI's research has gone since Mark's last appearance […] Continue Reading →
Your Body CAN Make Creatine... But Here's What It Costs
Over the past few years, we've repeatedly written some version of the following sentence: "creatine is metabolically expensive for your body to make."
Usually, we'll cite a 2011 paper literally titled "The Metabolic Burden of Creatine Synthesis",[1] explain that supplementation reduces some of that burden, and move on to whatever creatine research […] Continue Reading →
PLT Health Solutions Named a Title Sponsor at the Inaugural Future Nutra Innovation Summit
PLT Health Solutions is a title sponsor of the Future Nutra Innovation Summit (FNIS), taking place September 9 to 11, 2026, at Margaritaville Lake Resort on Lake Conroe, Texas. PLT has confirmed its sponsorship and booth presence on LinkedIn, with joint health and cognitive health setting the direction for its participation.
The timing […] Continue Reading →
From Sherbet to Chewables: How OptiCreatine™ Shapes ATP Science's NOWAY!® Creatine Line
There's never been a problem with the creatine monohydrate molecule itself. But there's often issues with the resulting powder. Powder at the bottom of a shaker, cloudy solutions, gritty chewables, and occasional stomach discomfort from undissolved powder have followed creatine users for decades, even as the underlying compound stayed one of the most […] Continue Reading →
