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Whey Protein Supply Is Upside Down: Glanbia's Market Update and Workarounds for Brands
You've heard it before, and you're going to continue hearing it throughout the year: Protein demand has never been higher. Consumer interest is at record levels, mainstream brands are flooding the category, food and coffee companies continue using increasing amounts of whey, and every piece of market research reiterates this same story. Americans want […]
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Longevity Science Forgot About Women. These Ingredients Didn't.
For decades, researchers studied aging in men -- and assumed the results applied equally to women. They didn't. The NIH didn't require women to be included in federally funded clinical trials until 1993! Before that mandate, the default research subject was a 155-pound man. Most preclinical longevity work defaulted to male mice. The foundational science […]
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Doug Miller Returns: Nova Prime Labs Peptides Extends Empire Beyond CORE & Unmatched | Episode #219
Episode #219 of the PricePlow Podcast welcomes back Doug Miller, founder and CEO of Core Nutritionals, for a full portfolio catch-up 4.5 years after Episode #050: Protein Prices on the Rise and Figuring it Out with Doug Miller. Doug's opening line sets the tone perfectly: "We're *still* figuring it out and protein […]
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Patrick Arnold (1966–2026): RIP to the Supplement Industry's Most Pioneering Chemist
Patrick Arnold died on May 12, 2026, at his family home in Guilford, Connecticut. He was 59.
If you've followed sports news this week, you already know the headline: "Creator of 'The Clear' steroid dies." And yes, that's true. But if you're reading this on PricePlow, you know the fuller story -- or you deserve […]
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India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back
Two documents, issued one day apart by two different Indian government agencies, have touched off a global debate about what ashwagandha is, which part of the plant belongs in your supplement, and whether the trade press' characterization of a regulatory action reflects what those documents actually say.
India controls the overwhelming majority of the world's […]
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NNB Nutrition Launches the Clean & Clear Series: Plant Protein Built for the Beverage Era
Clear protein sodas are exploding in mainstream retail, and the whey supply chain is struggling to keep up. NNB Nutrition's answer is the Clean & Clear Series, a commercially available line of hydrolyzed plant protein isolates and concentrates engineered to work where standard plant protein can't: in low-pH, carbonated beverages.
The series is the […]
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C4 Energy Mango Fuego Heats Up Hot Ones Versus with the Miami Heat
C4 Energy Mango Fuego just made its on-camera debut, and the timing was hard to script better. C4 brought Miami Heat stars Bam Adebayo and Jaime Jaquez Jr. onto Hot Ones Versus to launch the flavor, with the episode dropping on the popular YouTube channel on April 18, 2026. That's just a month after […]
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The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […]
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Supplyside Connect New Jersey 2026: Hot Takes & Fresh Finds | Episode #213
For the second year running, PricePlow took the main stage at SupplySide Connect New Jersey with a live panel podcast. Episode #213 of the PricePlow Podcast brings you that roundtable in full, recorded live in 2026 with three of the most plugged-in editorial voices in the supplement and functional food space: Cassie Smith (Senior Director […]
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TruShield™ Certified Ingredients: How ReDaxin and AstaReal Set the Drug-Tested Standard
Most banned substance conversations focus on the finished product: the thing an athlete holds in their hand. But contamination risk doesn't start there. It starts with ingredients.
A single compromised input can run through an entire production batch, and no amount of end-of-line testing changes what was already baked in. TruShield™ Certified is closing […]
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