Supplement Industry News on PricePlow
Subscribe to PricePlow's Newsletter and Supplement Industry News Alerts
Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow | Episode #223
Episode #223 of the PricePlow Podcast brings one of PricePlow's own to the mic: Kaitlyn Kenna Smith, content creator for PricePlow and Bevlab, the face behind PricePlow's TikTok, and host of the Powerhouse Mentality podcast. If you've watched PricePlow's supplement and energy drink content on social, there's a good chance Kaitlyn's behind a […]
Continue Reading →
How Helaina Got Here: The effera® Journey, a Major Nestlé Partnership, and What's Coming
In early June 2026, Helaina and Nestlé announced a multi-year strategic innovation collaboration to advance early-life nutrition. The partnership was announced in an official Nestlé press release as well as Helaina's announcements page. It even landed in the Wall Street Journal and drew attention well outside the supplement industry.[1]
That announcement deserves its own moment. […]
Continue Reading →
Jack Sehgal Named President of AN Supps & AN Labz for American Applied Nutrition Operations
Jack Sehgal has been named President of AN Supps & AN Labz, assuming full leadership of Applied Nutrition's combined US operations effective immediately. The appointment follows Applied Nutrition's $16 million acquisition of Nutrablend Group's Buffalo, New York facility, which brought domestic manufacturing, warehousing, R&D, and design under one roof for the first […]
Continue Reading →
Animal Foundation Stack: Animal Pak, Animal Flex, and Animal Omega, Bundled
Most advanced supplement protocols rest on the same three daily staples: a comprehensive multivitamin, joint support, and essential fatty acids.
Animal Foundation Stack puts all three together in one package, bundling Animal Pak, Animal Flex, and Animal Omega at a lower price than buying each separately. Animal calls this the starting point -- […]
Continue Reading →
Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222
Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.
In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and […]
Continue Reading →
Raza Bashir Appointed CEO of Iovate Health Sciences, Parent Company of MuscleTech
If you've followed the PricePlow Podcast over the past few years, Raza Bashir needs no introduction. He's joined us on the show four times, championed some of the most forward-thinking ingredient launches in recent sports nutrition history, and has been a genuine friend to this community. Today, June 16, 2026, it's official: Raza has been […]
Continue Reading →
Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return | Episode #221
Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand's full backstory, a never-before-told story about a failed acquisition that nearly sold the company, the financial reckoning that followed, and how selling the […]
Continue Reading →
Uday Gosalia: Fighting Mandatory Product Listing from the US Capitol | Episode #220
Episode #220 of the PricePlow Podcast brings Ben Kane and guest host Joey Savage to Washington, DC for the 2026 NPA (Natural Products Association) Fly-In Day. Their guest on the US Capitol steps at sunset: Uday Gosalia, founder of UGo Beyond and a proud advisor to Future Nutra.
This year's trip had a sharper […]
Continue Reading →
Applied Nutrition Acquires Nutrablend Foods: US Manufacturing Hub Arrives with Basic Supplements
Applied Nutrition has acquired the assets of Nutrablend Group for $16M in cash, the company announced June 1, 2026.[1,2] The deal brings a fully integrated 107,000-square-foot manufacturing and warehousing facility in Buffalo, New York, an experienced management team of approximately 100 employees led by CEO Jack Sehgal, two established in-house supplement brands, and production […]
Continue Reading →
Whey Protein Supply Is Upside Down: Glanbia's Market Update and Workarounds for Brands
You've heard it before, and you're going to continue hearing it throughout the year: Protein demand has never been higher. Consumer interest is at record levels, mainstream brands are flooding the category, food and coffee companies continue using increasing amounts of whey, and every piece of market research reiterates this same story. Americans want […]
Continue Reading →
