Supplement Industry News on PricePlow
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Jack Sehgal Named President of AN Supps & AN Labz for American Applied Nutrition Operations
Jack Sehgal has been named President of AN Supps & AN Labz, assuming full leadership of Applied Nutrition's combined US operations effective immediately. The appointment follows Applied Nutrition's $16 million acquisition of Nutrablend Group's Buffalo, New York facility, which brought domestic manufacturing, warehousing, R&D, and design under one roof for the first […]
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Animal Foundation Stack: Animal Pak, Animal Flex, and Animal Omega, Bundled
Most advanced supplement protocols rest on the same three daily staples: a comprehensive multivitamin, joint support, and essential fatty acids.
Animal Foundation Stack puts all three together in one package, bundling Animal Pak, Animal Flex, and Animal Omega at a lower price than buying each separately. Animal calls this the starting point -- […]
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Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222
Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.
In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and […]
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Raza Bashir Appointed CEO of Iovate Health Sciences, Parent Company of MuscleTech
If you've followed the PricePlow Podcast over the past few years, Raza Bashir needs no introduction. He's joined us on the show four times, championed some of the most forward-thinking ingredient launches in recent sports nutrition history, and has been a genuine friend to this community. Today, June 16, 2026, it's official: Raza has been […]
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Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return | Episode #221
Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand's full backstory, a never-before-told story about a failed acquisition that nearly sold the company, the financial reckoning that followed, and how selling the […]
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Uday Gosalia: Fighting Mandatory Product Listing from the US Capitol | Episode #220
Episode #220 of the PricePlow Podcast brings Ben Kane and guest host Joey Savage to Washington, DC for the 2026 NPA (Natural Products Association) Fly-In Day. Their guest on the US Capitol steps at sunset: Uday Gosalia, founder of UGo Beyond and a proud advisor to Future Nutra.
This year's trip had a sharper […]
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Applied Nutrition Acquires Nutrablend Foods: US Manufacturing Hub Arrives with Basic Supplements
Applied Nutrition has acquired the assets of Nutrablend Group for $16M in cash, the company announced June 1, 2026.[1,2] The deal brings a fully integrated 107,000-square-foot manufacturing and warehousing facility in Buffalo, New York, an experienced management team of approximately 100 employees led by CEO Jack Sehgal, two established in-house supplement brands, and production […]
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Whey Protein Supply Is Upside Down: Glanbia's Market Update and Workarounds for Brands
You've heard it before, and you're going to continue hearing it throughout the year: Protein demand has never been higher. Consumer interest is at record levels, mainstream brands are flooding the category, food and coffee companies continue using increasing amounts of whey, and every piece of market research reiterates this same story. Americans want […]
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Longevity Science Forgot About Women. These Ingredients Didn't.
For decades, researchers studied aging in men -- and assumed the results applied equally to women. They didn't. The NIH didn't require women to be included in federally funded clinical trials until 1993! Before that mandate, the default research subject was a 155-pound man. Most preclinical longevity work defaulted to male mice. The foundational science […]
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Doug Miller Returns: Nova Prime Labs Peptides Extends Empire Beyond CORE & Unmatched | Episode #219
Episode #219 of the PricePlow Podcast welcomes back Doug Miller, founder and CEO of Core Nutritionals, for a full portfolio catch-up 4.5 years after Episode #050: Protein Prices on the Rise and Figuring it Out with Doug Miller. Doug's opening line sets the tone perfectly: "We're *still* figuring it out and protein […]
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