Supplement Industry News on PricePlow
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2026 WADA Prohibited List Now in Effect: Why Olympic Athletes Need More Than "Checked Box" Certification
The stakes for supplement safety have never been higher. On January 1, 2026, the World Anti-Doping Agency's (WADA) 2026 List of Prohibited Substances and Methods officially took effect,[1] and just weeks before the Milano Cortina 2026 Winter Olympic Games begin in February. For athletes competing at the highest level, the margin for error has essentially […]
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EPISODE #200!
Welcome to Episode #200 of the PricePlow Podcast, where Team PricePlow gathers to celebrate an incredible journey through the supplement industry.
Mike Roberto is joined by Ben Kane (first appearing in Episode #010) and Spencer Lynn (debuting in Episode #092), along with video producer Cody Fernley making his PricePlow Podcast debut.
This reflective conversation […]
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Better Protein for Better-For-You Foods: Brad Meyers from Glanbia Nutritionals | Episode #199
Welcome back to Episode #199 of the PricePlow Podcast! Today we're diving deep into the science and innovation behind functional proteins with Brad Meyers, VP of Functional Proteins and Snacking at Glanbia Nutritionals. This conversation explores how the supplement and functional foods industry is evolving to meet growing consumer demands for higher […]
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The Bioactive Imperative: Nootropics Depot Argues Why the Supplement Industry Should Abandon Ratio Claims
If 100kg of raw tongkat ali root costs approximately $250, how can a "100:1 extract" retail for $20? The economics don't work because the products simply don't work like that, and one man is calling attention to the issue.
This mathematical impossibility sits at the heart of a quality crisis spanning the entire botanical supplement […]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign
NNB Nutrition closed 2025 out with a major announcement: three precision-fermented ingredients launching in 2026 that exemplify the company's "Pure, Potent, Precise" philosophy. Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol are set to join NNB's expanding portfolio of pharmaceutical-grade actives designed to outperform traditional botanical extracts.
The announcement extends momentum from a remarkable year for […]
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Nutristat Wellness: Premium Health Support Beyond Performance
When you think of Nutristat, what comes to mind? For those following the brand here on PricePlow, it's likely their groundbreaking native whey protein, innovative liquid glycerol system, or potent pre-workout with BioATP. These performance-focused products established Nutristat's reputation for refusing to compromise on ingredient quality.
But there's another side to the brand that […]
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Sensapure Flavors Launches SensaNaturals Flavor Solutions: Custom Clean-Label Taste Without the "Natural Flavors" Declaration
Sensapure Flavors has officially launched SensaNaturals Flavor Solutions, a new clean-label flavoring platform built entirely from recognizable, whole-food ingredients. The system allows functional food and beverage brands to achieve great taste using food ingredient declarations rather than the catch-all "natural flavors" term that increasingly draws consumer scrutiny.
The platform was first teased by Tyrus […]
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New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity
January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.
For many, […]
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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