Supplement Industry News on PricePlow
Subscribe to PricePlow's Newsletter and Supplement Industry News Alerts
Nootropics Depot Against the World, Part 1: The FDA Raid - Paul Eftang & Matt Harrier | Episode #203
What happens when a supplement company built on pharmaceutical-grade testing standards gets raided by federal agents? In Part 1 of our two-part series with Nootropics Depot, founder Paul Eftang and Director of Business Development Matt Harrier take us through their origin story, the harrowing 2021 FDA raid that changed everything, and why regulatory […]
Continue Reading →
Silicon Dioxide, Magnesium Stearate, and the Truth About Fillers and Flow Agents in Supplements
The supplement industry has a dirty little secret about "clean" formulas: the companies advertising "no fillers, no flow agents, no magnesium stearate" are often selling you the exact same compounds under different names, or their manufacturers are simply straight-up lying to them (which gets passed down to you).
This revelation came during a tour […]
Continue Reading →
Rich Gaspari on Building Gaspari Nutrition, Surviving Bankruptcy, and the Big Comeback | Episode #202
Rich Gaspari needs no introduction in the bodybuilding and supplement industry. From childhood dreams inspired by Arnold in muscle magazines to setting new standards for conditioning on the Mr. Olympia stage, Rich's journey represents decades of dedication to the sport and science of bodybuilding. After a career-ending injury forced him to transition from competing to […]
Continue Reading →
Inside Nootropics Depot's Pharmaceutical-Grade Labs: What Supplement Quality Actually Looks Like
When you pull up to Nootropics Depot's facilities in Tempe, Arizona, you don't see a typical supplement operation. You see multiple buildings housing millions of dollars in analytical equipment, research labs studying cellular responses to supplements, and a team obsessed with answering one question: does this product actually contain what the label claims?
We spent […]
Continue Reading →
C4 Energy Cereal Killer Lands at 7-Eleven and Speedway Stores Nationwide
C4 Energy's Cereal Killer just scored some major retail distribution. After launching last October as a "limited edition" Halloween flavor, this fruity cereal energy drink proved so popular that it's now available exclusively at over 12,000 7-Eleven and Speedway locations nationwide.
Originally marketed with a crime-scene campaign claiming it would "kill off" other flavors […]
Continue Reading →
Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
Continue Reading →
2026 WADA Prohibited List Now in Effect: Why Olympic Athletes Need More Than "Checked Box" Certification
The stakes for supplement safety have never been higher. On January 1, 2026, the World Anti-Doping Agency's (WADA) 2026 List of Prohibited Substances and Methods officially took effect,[1] and just weeks before the Milano Cortina 2026 Winter Olympic Games begin in February. For athletes competing at the highest level, the margin for error has essentially […]
Continue Reading →
EPISODE #200!
Welcome to Episode #200 of the PricePlow Podcast, where Team PricePlow gathers to celebrate an incredible journey through the supplement industry.
Mike Roberto is joined by Ben Kane (first appearing in Episode #010) and Spencer Lynn (debuting in Episode #092), along with video producer Cody Fernley making his PricePlow Podcast debut.
This reflective conversation […]
Continue Reading →
Better Protein for Better-For-You Foods: Brad Meyers from Glanbia Nutritionals | Episode #199
Welcome back to Episode #199 of the PricePlow Podcast! Today we're diving deep into the science and innovation behind functional proteins with Brad Meyers, VP of Functional Proteins and Snacking at Glanbia Nutritionals. This conversation explores how the supplement and functional foods industry is evolving to meet growing consumer demands for higher […]
Continue Reading →
The Bioactive Imperative: Nootropics Depot Argues Why the Supplement Industry Should Abandon Ratio Claims
If 100kg of raw tongkat ali root costs approximately $250, how can a "100:1 extract" retail for $20? The economics don't work because the products simply don't work like that, and one man is calling attention to the issue.
This mathematical impossibility sits at the heart of a quality crisis spanning the entire botanical supplement […]
Continue Reading →
