Supplement Industry News on PricePlow
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Rich Gaspari Returns to the Arnold Classic 2026, The Gaspari Nutrition Comeback Continues
In 1989, Rich Gaspari won the very first Arnold Classic in Columbus, Ohio. Nearly four decades later, he was back. Not on the stage, but on the expo floor, showing a packed crowd what Gaspari Nutrition has been building.
The Arnold Sports Festival 2026 gave Rich a fitting backdrop to do two things at […]
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Jason Mancuso and Team Musclesport: Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up | Episode #208
What does it take to build one of the supplement industry's most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast, Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate […]
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Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
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NNB Nutrition Unveils PeptiClear™ at Expo West 2026: Build Muscle Like Whey... Without the Whey
This year at Natural Products Expo West 2026, NNB Nutrition is debuting a new concept at Booth #2201: PeptiClear™. This is a dipeptide-enhanced clear protein RTD that pairs 10g of hydrolyzed pea protein isolate with 2g of DL185® dileucine to challenge the assumption that you need whey to build muscle.
This is literally perfect[…]
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PLT Health Solutions Heads to Natural Products Expo West 2026 with New Joint Ingredient, Zynamite S Data, and a Full Experience Zone
Natural Products Expo West runs March 3-6 in Anaheim, CA, and PLT Health Solutions is bringing a stacked lineup to Booth #3005. The ingredient supplier is debuting a brand-new clinically studied joint health ingredient, spotlighting the expanded Zynamite S story, and rolling out its full beverage-friendly energy and cognitive portfolios... and it's all available […]
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
Ashwagandha in a can.
A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.
We covered the […]
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Nootropics Depot Against the World, Part 2: The Product Line | Episode #206
If you thought Part 1 with Paul Eftang and Matt Harrier was wild -- an FDA raid with guns drawn, two years of legal battles, and a crusade against supplement fraud -- Part 2 is where it gets genuinely useful. Episode #206 of the PricePlow Podcast picks up right where we left off, this time […]
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NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take
When most people think of banned substance certification, they picture pre-workouts and protein powders. But athletes reach for a lot more than that nowadays, and now the supplement industry is starting to catch up.
NO:NAME Supplements has expanded its partnership with TruShield™ Certified to include its full product lineup: ten products spanning everything from […]
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Animal x Smarties: Creatine HMB+, Pump Non-Stim, and Creatine Chews Get an Iconic Candy Collab
Animal just teamed up with Smarties for one of the more fitting supplement collabs we've seen in a while. Three core products get the Smarties treatment: Animal Creatine HMB+, Animal Pump Non-Stim, and Animal Creatine Chews, all landing in the same recognizable candy flavor that's been a Halloween staple for generations.
Animal's […]
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Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205
Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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