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Nuritas' AI Magnifier: Inside the Ingredient Discovery Engine That Predates the AI Boom
When Nora Khaldi pitched early investors on Nuritas back in 2014, she was selling two ideas that almost nobody in the supplement industry had heard of: artificial intelligence and bioactive peptides.
That was nearly a decade before ChatGPT made AI a household term. And it matters, because what Nuritas built has nothing to do […]
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Whey Prices Are at Record Highs. Native Whey Doesn't Have That Problem.
Protein is having a moment... and it's not slowing down.
In late 2025, Starbucks added Protein Lattes and Protein Cold Foams to its permanent menu across the U.S. and Canada, using premium whey to deliver up to 36 grams of protein per drink.[1] In early 2026, PepsiCo followed with three new protein-forward launches: a reformulated […]
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Glanbia's Pleasure with Purpose Campaign: Where Taste, Texture, and Function Converge in Better-for-You Snacking
One in three consumers globally now lists health and wellbeing as a top spending priority. At the same time, "tastes good" is the single most important attribute those same consumers want in active nutrition products. That's a staggering figure, and it tells you where the food industry is headed. It's the market reality Glanbia built […]
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Darren Thompson: Inside PerfectShaker - Supply Chains, Superheroes, and the Science of Mixing | Episode #209
Most supplement users have owned a shaker bottle, but very few have thought much about what separates a good one from a bad one. Episode #209 of the PricePlow Podcast changes that.
Recorded live at the 2026 Arnold Sports Festival, Ben Kane and Spencer Lynn sit down with Darren Thompson, co-founder of PerfectShaker[…]
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NNB Nutrition at Expo West 2026: PeptiClear Steals the Show While a Full Pipeline Takes Shape
NNB Nutrition brought new concepts, fresh preclinical data, and a clear beverage thesis to Booth #2201 in Anaheim, leaving with more than a few formulator conversations started.
Natural Products Expo West 2026 draws an organic and natural products crowd, and NNB Nutrition used the show to advance a thesis that's been building for two […]
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Sensapure Flavors at Expo West 2026: SensaNaturals Live and a New Lehi Facility Coming This Spring
Sensapure Flavors showed up to Expo West 2026 with two pieces of news worth paying attention to. Head of Business Development and Innovation Lauren Howard walked attendees through a live SensaNaturals demo, pouring cups of a prebiotic fiber soda on the show floor. And Senior VP of Sales and Marketing Tony Colalillo announced a new […]
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C4 Energy Signs Josh Hart, Expands NBA Footprint to the Los Angeles Lakers
Nutrabolt is doubling down on basketball. On March 5, 2026, C4 Energy announced a partnership with New York Knicks guard Josh Hart,[1] and Nutrabolt CEO Doss Cunningham confirmed separately on LinkedIn that C4 has also become the official energy drink of the Los Angeles Lakers,[2] joining existing team deals with the Knicks, Celtics, […]
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Rich Gaspari Returns to the Arnold Classic 2026, The Gaspari Nutrition Comeback Continues
In 1989, Rich Gaspari won the very first Arnold Classic in Columbus, Ohio. Nearly four decades later, he was back. Not on the stage, but on the expo floor, showing a packed crowd what Gaspari Nutrition has been building.
The Arnold Sports Festival 2026 gave Rich a fitting backdrop to do two things at […]
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Jason Mancuso and Team Musclesport: Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up | Episode #208
What does it take to build one of the supplement industry's most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast, Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate […]
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Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
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