Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Brew Shockalaka Tea Evolved: Zero-Sugar Nootropic TEA in Three Flavors
We didn't see this coming! When Brew Shockalaka launched their Coffee Evolved line in 2025, we thought they'd carved out their niche: zero-sugar nootropic coffee for people who wanted more from their morning brew.
But Max Fairchild and the Brew Shock team just dropped something completely unexpected: Tea Evolved, a zero-sugar nootropic tea that […]
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C4 Energy Cereal Killer Lands at 7-Eleven and Speedway Stores Nationwide
C4 Energy's Cereal Killer just scored some major retail distribution. After launching last October as a "limited edition" Halloween flavor, this fruity cereal energy drink proved so popular that it's now available exclusively at over 12,000 7-Eleven and Speedway locations nationwide.
Originally marketed with a crime-scene campaign claiming it would "kill off" other flavors […]
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Glutathione For a Lifeline: Setria® Powers Three Core Lifeline Formulas: Liver, Kidney, and Beauty Support
When Core Nutritionals launched their Lifeline Series back in 2021, they made a strategic decision that speaks volumes about their commitment to quality: they chose Setria® Glutathione from Kyowa Hakko for multiple formulas targeting different organ systems. This wasn't a one-and-done ingredient choice. Doug Miller and his team at Core recognized that glutathione's versatility as […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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Animal Creatine HMB+ Gets Limited Edition Orange Cream Pop Flavor
The legends at Animal just dropped a limited edition Orange Cream Pop flavor of their Animal Creatine HMB+, bringing smooth, citrus-forward refreshment to one of the most synergistic muscle-building formulas on the market.
If you're already familiar with why creatine and HMB work better together, you know this formula delivers 5g of creatine monohydrate and […]
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Iron Homeostasis and effera® Human Lactoferrin: Beyond the "More Iron" Myth
You're exhausted. Your iron levels aren't as high as they should be. The multivitamin sitting in your cabinet promises 100% of your daily iron needs, maybe more, and you take it religiously. Yet the fatigue persists, and if you add even more iron, you end up dealing with constipation and nausea on top of everything […]
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2026 WADA Prohibited List Now in Effect: Why Olympic Athletes Need More Than "Checked Box" Certification
The stakes for supplement safety have never been higher. On January 1, 2026, the World Anti-Doping Agency's (WADA) 2026 List of Prohibited Substances and Methods officially took effect,[1] and just weeks before the Milano Cortina 2026 Winter Olympic Games begin in February. For athletes competing at the highest level, the margin for error has essentially […]
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Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity® Paraxanthine
The nicotine pouch market has exploded in recent years, with users seeking convenient, discreet alternatives to traditional stimulants. But what if you could get the focus-enhancing benefits of a pouch without the nicotine addiction, tobacco dependency, or cardiovascular concerns?
Ultra is rewriting the rules with their innovative Ultra Focus Pouches powered by TSI Group's breakthrough […]
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Elevate Creatine BHB5000: Dual-Fuel Performance with 5g Creatine + 5g goBHB Ketones
Elevate Performance has launched Creatine BHB5000, a stimulant-free powder combining two of the most researched performance ingredients:
5 grams of micronized creatine monohydrate, and 5 grams of goBHB exogenous ketonesThis straightforward formula addresses a common gap in supplement routines by providing cellular energy from ketones alongside creatine's strength and muscle-building benefits, without relying […]
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