Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine
Ever wish someone took our collaborative XPO NRG concept formula from 2024 and made it into a finished product? That's exactly what we have here today!
Wyse No. 1 Founders Blend is a caffeine-free, zero-sugar nootropic drink built around five branded ingredients, and TSI Group's enfinity® paraxanthine leads the formula at 200mg per 12oz can. […] Continue Reading →
Animal HydroDrive: Pre-Workout Hydration Starts Before the First Rep
Serious lifters are intentional about almost everything that happens before the first working set. Training splits get programmed, meals get weighed, pre-workouts get timed, and warm-ups get respected. Yet hydration is usually the exception, handled with whatever's left in the water bottle once the session is already underway! Animal thinks that's backwards, and Animal HydroDrive[…] Continue Reading →
Zynamite® in the Wild: Four RTDs Bringing Mango Leaf Focus to the Can
A functional beverage ingredient has to dissolve, stay in solution, and leave the drink tasting like something people want to finish. Zynamite® S, the water-soluble grade of the mango leaf extract from Nektium Pharma, was developed for that job, according to its maker, and finished cans are starting to appear. This roundup covers four […] Continue Reading →
New Iron Deficiency Guidelines Set Adult Ferritin Cutoff at 30ng/mL
On September 16, 2026, the American Society of Hematology (ASH) issued new clinical practice guidelines for diagnosing iron deficiency.[1] The headline change: most adults, including menstruating and pregnant individuals, are now considered iron deficient at a serum ferritin of 30ng/mL or lower. The cutoff commonly used for adults had been 15ng/mL.
Before this change, […] Continue Reading →
The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237
Jason Mancuso built Musclesport's name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike's first full sit-down with him, alongside Musclesport EVP and CMO […] Continue Reading →
Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies
For most of the supplement industry's history, "how much" and "how it's delivered" were separate questions. A clinical dose was a clinical dose, whether it showed up in a capsule, a scoop of powder, or eventually a can. That's changing. Consumers, especially younger ones, want the same energy, recovery, and longevity support they'd get from […] Continue Reading →
AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy
Applied Food Sciences (AFS) has built two of its flagship ingredients around the same basic pitch: natural caffeine sources that give formulators a superior alternative to synthetic caffeine anhydrous, providing a smoother option for users who report jitters at higher doses. We've already covered the first of those ingredients, PurCaf® (AFS's green coffee bean-derived caffeine […] Continue Reading →
Glanbia's Custom Premix Solutions: Making Complex Formulas Simple
Say you're building a new electrolyte powder, collagen gummy, or energy chew. Your spec calls for eight vitamins, three minerals, a stabilized botanical extract, and a sweetener blend that won't clash with your flavor system. Nearly every ingredient comes from a different supplier, each with its own lead time, minimum order, particle size, and paperwork. […] Continue Reading →
Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy
PLT Health Solutions was a title sponsor of the Future Nutra Innovation Summit, and the company brought more than ingredient literature to Houston. We came home with two chewable joint-health concept samples built around Kinexa and Dynagenix.
Both pouches say "SAMPLE - NOT FOR RESALE" because they're not finished PLT retail products. Instead, they're […] Continue Reading →
Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral
MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength, has five grams of creatine monohydrate, a heavy carbohydrate blend, and alpha lipoic […] Continue Reading →
