Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Sydney Cummings x GHOST Mango Colada: Clear Whey, Greens, Hydration RTD, and a 200mg Legend
Summer isn't over yet, and GHOST is closing it out with round two of its collaboration with fitness icon Sydney Cummings. The Sydney Cummings x GHOST Mango Colada collection spans four products this time:
GHOST Clear Whey GHOST Greens GHOST Hydration Drink (RTD), and A brand new version of GHOST LegendProduct packages arrive […]
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Most "Avocado Oil" Claims on Chips and Dressings Don't Hold Up, New UC Davis Study Finds
Who's ready for dozens of lawsuits?
If you've paid extra for chips, mayonnaise, or salad dressing labeled "made with avocado oil", new lab testing out of UC Davis suggests you probably didn't get what the label promised.
Researchers pulled 74 products off store shelves and online retailers, extracted the oil from each one, and checked […]
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Unmatched Supps Longevity Greens+: Kris Gethin's All-In-One Greens, Reds, and Probiotic Formula
Unmatched Supps has spent the last several releases blurring the line between performance and longevity, and its newest launch also brings that mentality to the daily greens category. Unmatched's Longevity Greens+ is an all-in-one superfood powder built around 5,750mg of an Organic Greens Blend, 1,500mg of an Organic Reds Blend, 500mg of mushrooms, a 14-strain […]
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Alpha Lion Flips The Switch: SuperHuman Pre-Workouts Go All Red
Alpha Lion built its reputation on SuperHuman, the pre-workout family that put the brand on the map. Now the entire lineup is getting a head-to-toe rebuild, and the brand is leaning hard into a new idea: the switch.
On Alpha Lion's original black-label lineup, the products were about building capability. The new red […]
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GHOST's Next Collab Era: Cloning Soda, Not Candy - And Besting the Originals
GHOST built a large part of its identity on collaborative flavors. But that identity is shifting, as we're seeing from their recent GHOST Energy launches. GHOST Energy x A&W Root Beer just opened its Secure-A-Can window this week, and it's blown basically everyone away.
Nine years into the collab game, GHOST isn't cloning candy into […]
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Sour Strips® and Ghost Energy Re-Unite in Limited-Edition Appleberry
GHOST® ENERGY and SOUR STRIPS® are teaming up again, and this year's collab lands with a flavor the partnership has never used before: Appleberry.
The limited-time offering arrives in GHOST's 16 fl oz energy drink cans, with a Secure-A-Can window on the GHOST app running from 12:00pm CT on August 12th through 11:59am CT […]
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Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229
NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.
It's the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells' science-first philosophy. This one turns to the business […]
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On the Brightside Launches Zembrin®-Powered Non-Alcoholic Feel-Good Soda
On the Brightside just planted a flag in the fastest-growing corner of the beverage aisle: the non-alcoholic, functional "feel-good" drink.
Its debut lineup, featuring Guava Glow and Strawberry Sunshine flavors, is a zero-sugar, zero-calorie sparkling soda built around one active ingredient, Zembrin®, the standardized kanna (Sceletium tortuosum) extract from PLT Health […]
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Procter & Gamble to Acquire Thorne for $3.8 Billion: Will the Science Survive the Shareholders?
Thorne is being acquired by Procter & Gamble in a deal reportedly worth $3.8 billion, and it's a massive signal of how seriously P&G takes the supplement category.[1] We've only written about Thorne once before, in our look at the Thorne ashwagandha with Shoden launch, but the brand needs little introduction: a vertically integrated, practitioner-trusted […]
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Animal Creatine Chews Add a Watermelon Lime Flavor
Animal Creatine Chews just added a new flavor to the lineup: Watermelon Lime. If you haven't tried Universal Nutrition's delicious chewable take on creatine yet, the pitch is simple: 5 grams of micronized creatine monohydrate in 4 candy-like tablets, no shaker bottle, no powder to measure, and no water needed. And every flavor has […]
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