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How Helaina Got Here: The effera® Journey, a Major Nestlé Partnership, and What's Coming
In early June 2026, Helaina and Nestlé announced a multi-year strategic innovation collaboration to advance early-life nutrition. The partnership was announced in an official Nestlé press release as well as Helaina's announcements page. It even landed in the Wall Street Journal and drew attention well outside the supplement industry.[1]
That announcement deserves its own moment. […]
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June 24, 2026 PricePlow Staff
in Supplement Industry News, Supplement Ingredients, Supplement News, Supplement Research
