Mike Hockenberry (Tag Archives)
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Mike McCandless: How to Sell a Supplement Brand | Episode #106
https://blog.priceplow.com/podcast/mike-mccandless-106
If you’ve been around the supplement industry the past decade or two, you’ve undoubtedly heard of Mike McCandless, the founder of Scivation and creator of the legendary Xtend BCAA formula that upended the entire sports nutrition industry.
Mike McCandless: A Master of Supplement Business TransactionsThe last time we publicly spoke was when […]
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Scivation Acquired by Nutrabolt (the Cellucor Company): An Industry-Shifting Move
Yes, you read the title correctly!
In an industry-shifting maneuver, Nutrabolt announced it has purchased Scivation, the undisputed leader of BCAA supplements. As many of you know, Nutrabolt is the parent company of supplement powerhouse Cellucor as well as the protein bar upstart FitJoy.
Adding Scivation to the collection of companies under Nutrabolt’s umbrella […]
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