Fresh Supps’ Black Friday 2024 Strategy: Supporting Brick & Mortar Retailers First

In an era where most supplement brands are racing to offer the deepest direct-to-consumer discounts, Fresh Supps is taking a completely different approach this Black Friday / Cyber Monday season. The brand, which was crowned PricePlow’s 2023 Rookie of the Year, is putting their retail partners first — a strategy that’s been core to their identity since day one.

A Fresh Kind of Black Friday Deal

Fresh Supps skips online Black Friday deals to back local retailers. Wholesale discounts, exclusive launches, and staff rewards show their commitment to brick-and-mortar success.

Instead of slashing prices on their website, Fresh Supps founder and CEO Greg Helton has announced that the brand is foregoing direct-to-consumer sales entirely this holiday season, something that’s unheard of in this industry.

Instead, they’re providing their retail partners with several powerful tools to succeed:

1. Volume-tiered wholesale discounts that enable deeper consumer-facing deals
2. Social media spotlights to drive traffic to participating stores
3. Free shipping incentives to help stores compete online
4. Staff performance rewards to motivate retail employees
5. Early access and discounts on upcoming holiday launches

This approach perfectly aligns with Fresh’s history of successful retail partnerships, which we’ve covered extensively. Earlier this year, they collaborated with Nutrition Faktory on an exclusive Pink Lemons Pre-Workout flavor, and even launched a creative partnership with XN Supps, a major Michigan-based retailer featuring a unique regional flavor that drew quite a bit of attention.

Coming Soon: Fresh’s First Christmas Launch

After Fresh Supps won PricePlow’s 2023 Rookie of the Year award, we had a conversation with founder Greg Helton to learn a few of his secrets to success.

Speaking of launches, participating Black Friday retailers will receive priority access and special pricing on Fresh’s upcoming Christmas collection. The festive release includes holiday-themed versions of their flagship supplements:

• Fresh Pre-Workout in Kringle Candy
• Fresh Amino in Kringle Candy

For those unfamiliar with their core offerings, Fresh Pre-Workout delivers clinical doses of L-citrulline (6g), beta-alanine (3.2g), and betaine (2g), alongside an intelligently-designed 400mg caffeine blend. Meanwhile, Fresh Amino provides a full essential amino acid profile with added hydration support.

The Method Behind the Madness

This retailer-first strategy isn’t new for Fresh Supps — it’s been their approach since launching in February 2023. As detailed in our Fresh Supps brand analysis, Greg Helton has consistently emphasized building strong relationships with brick-and-mortar stores, offering perks like:

• Territory exclusivity for premier accounts
• Margin protection
• In-store sampling support
• Exclusive flavors for key partners

Get the Deals From Your Local Fresh Retailer

With Black Friday approaching, we recommend checking with your local supplement retailer to find their Fresh Supps deals. You can use PricePlow’s price comparison tools below to locate nearby stores carrying Fresh products:

Time to Get Greg Back on the PricePlow Podcast!

Speaking of Greg Helton, it’s worth noting that we’re long overdue for a catch-up on the PricePlow Podcast. Greg’s last appearance was way back in Episode #040, well before he started Fresh, and we’ve since recorded 117 more episodes! Given Fresh’s incredible first-year success and unique market approach, we definitely need to get him back on to discuss the brand’s journey and future plans.

Stay tuned to PricePlow for our upcoming review of the Kringle Candy supplements, and be sure to sign up for our Fresh Supps news alerts to catch all their latest releases and retail partnerships: