Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Japanese food giant continues expanding product portfolio with air-based protein from Solar Foods
Ajinomoto, the Japanese food manufacturing giant, has launched GRe:en Drop Coffee, a dairy-free iced latte featuring Solein® protein from Finnish company Solar Foods. The new beverage marks Ajinomoto's continued expansion of its sustainable food brand Atlr.72™ and represents the […]
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MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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Gaspari Nutrition: Still Standing After 27 Years - What's Coming Next
Gaspari Nutrition isn't just back -- it's thriving. While some legacy brands fade into nostalgia, Rich Gaspari's company continues pushing forward with the same hardcore ethos that built its reputation in the first place. Nearly three decades after Rich started formulating supplements in his New Jersey garage, Gaspari Nutrition remains a pillar in sports […]
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Pürest Collagen: NNB Nutrition Tackles Collagen's Consistency Crisis
NNB Nutrition introduces membrane-filtrated collagen with verified neutral taste and DNA-authenticated sourcing.
Collagen has become one of the supplement industry's most popular ingredients, but formulators face a persistent challenge: batch-to-batch inconsistency. One lot arrives with a neutral profile, the next carries off-putting odors that require heavy flavoring to mask. Mixability varies. Testing reveals questionable […]
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Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global
SupplySide Global 2025 wrapped up in Las Vegas, and Sensapure Flavors once again demonstrated why they're the flavor house functional beverage brands turn to when conventional approaches fail. The Salt Lake City-based flavor specialists showcased their latest PURE series concepts, proving that even the most challenging functional ingredients can taste exceptional with the right flavor […]
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Creatine for Women: Animal's Science-Backed Guide to Performance, Health, and Longevity
For decades, creatine research focused almost exclusively on male athletes, creating a knowledge gap that left women's unique responses largely unexplored. That oversight has finally been corrected. Recent science reveals women don't just respond differently to creatine because of lower body mass or different training patterns. They experience fundamentally distinct hormonal, metabolic, and cellular […]
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Blue Raspberry Ghost Energy: The Slushie-Inspired Flavor Joins the Permanent Lineup
Nothing hits the spot like a slushie, and no slushie is more iconic than a blue one. Ghost is bringing that nostalgic experience to their Ghost Energy lineup with Blue Raspberry -- a permanent addition inspired by the sweet, icy refreshment that defined countless convenience store stops and summer days.
This new flavor marks a […]
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C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day
Hot on the heels of C4 Energy's Cereal Killer launch, Nutrabolt is closing out 2025 with another massive collaboration. This time, they're partnering with one of cinema's most iconic franchises: Godzilla.
Launched on Godzilla Day (November 3, 2025), the new C4 Ultimate Energy x Godzilla delivers 300 milligrams of caffeine in a limited-edition […]
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SupplySide Global 2025 Recap: Helaina Demonstrates effera™'s Versatility Across Categories and Form Factors
Helaina delivered at SupplySide Global 2025, showcasing the incredible versatility of its human-identical lactoferrin ingredient, effera™, through three innovative product concepts and highlighting recent commercial launches that demonstrate the ingredient's multi-category potential.
For those who missed the show, Helaina's presence showed exactly what makes effera™ a category-creating ingredient: it works seamlessly across diverse applications, […]
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Kyowa Hakko at SupplySide Global 2025: Cognizin Innovation & Liposomal Setria Collaboration
Kyowa Hakko USA brought the science -- and the innovation -- to SupplySide Global 2025, showcasing why Cognizin® Citicoline continues dominating the nootropic beverage space while unveiling an exciting collaboration that takes Setria® Glutathione to the next level.
We got to catch up with Katie Emerson (a repeat PricePlow Podcaster) and Karen Todd (a first-time […]
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