Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
Nutristat Wellness: Premium Health Support Beyond Performance
When you think of Nutristat, what comes to mind? For those following the brand here on PricePlow, it's likely their groundbreaking native whey protein, innovative liquid glycerol system, or potent pre-workout with BioATP. These performance-focused products established Nutristat's reputation for refusing to compromise on ingredient quality.
But there's another side to the brand that […]
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Animal Pak Pills vs Powder: Complete Formula Comparison
Since 1983, Animal Pak has been the gold standard multivitamin for serious athletes. But many don't realize Animal offers two distinct formats, each with its own formula advantages. While both versions share the same core vitamin and mineral foundation, the differences between Animal Pak pills and Animal Pak Powder go far beyond convenience.
Pills vs.[…]Continue Reading →
Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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Dynagenix: Next-Generation Boswellia for Fast-Acting Musculoskeletal Support in Beverages
Boswellia serrata extracts have delivered joint health benefits for years, but they've been limited to capsules and tablets. The reason? Traditional Boswellia is completely insoluble in water, tastes bitter, and requires doses of 100-250mg or higher. For brands looking to create functional beverages, shots, gummies, or ready-to-mix powders, these characteristics have made Boswellia a non-starter.[…]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle
Remember when Nutrabolt launched C4 Shot Rocks on April Fools' Day 2019? The candy-style pre-workout was real, and it was glorious. Now, C4's back with another compact format that's no joke: C4 Energy Shots.
These 2-ounce bottles pack 200mg of caffeine alongside CarnoSyn beta-alanine and BetaPower betaine anhydrous in a 3.45g performance blend. That's […]
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Sensapure Flavors Launches SensaNaturals Flavor Solutions: Custom Clean-Label Taste Without the "Natural Flavors" Declaration
Sensapure Flavors has officially launched SensaNaturals Flavor Solutions, a new clean-label flavoring platform built entirely from recognizable, whole-food ingredients. The system allows functional food and beverage brands to achieve great taste using food ingredient declarations rather than the catch-all "natural flavors" term that increasingly draws consumer scrutiny.
The platform was first teased by Tyrus […]
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New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity
January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.
For many, […]
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition has accomplished something genuinely new in the sports nutrition industry: a protein powder system designed specifically for the female menstrual cycle. Their Cycle-Syncing Protein Powder isn't another pink-labeled "for her" product with reduced serving sizes. It's a two-phase formulation with distinct macronutrient and micronutrient profiles calibrated to the physiological shifts women experience […]
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