Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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GHOST Energy: Original Colada & Strawberry Watermelon Join 8.4oz Single-Can Lineup
GHOST Energy continues expanding its 8.4oz format with two new permanent flavor additions launching in single cans. Following the successful introduction of larger "OG" cans in August of last year, Ghost is now bringing Original Colada and Strawberry Watermelon to the smaller format as standalone single-can options.
Permanent Additions with a Twist... in 8.4ozThe […]
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NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign
NNB Nutrition closed 2025 out with a major announcement: three precision-fermented ingredients launching in 2026 that exemplify the company's "Pure, Potent, Precise" philosophy. Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol are set to join NNB's expanding portfolio of pharmaceutical-grade actives designed to outperform traditional botanical extracts.
The announcement extends momentum from a remarkable year for […]
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Unmatched Supps Longevity Sleep: Peptide-Powered Sleep Formula for Recovery and Health Span
Sleep isn't just downtime between training sessions. It's when your body repairs tissue, consolidates memory, balances hormones, and clears metabolic waste that accumulates during waking hours. Yet quality sleep remains elusive for many athletes and driven individuals who push hard during the day but struggle to downshift at night.
Unmatched Supps Longevity Sleep addresses this […]
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Nutristat Wellness: Premium Health Support Beyond Performance
When you think of Nutristat, what comes to mind? For those following the brand here on PricePlow, it's likely their groundbreaking native whey protein, innovative liquid glycerol system, or potent pre-workout with BioATP. These performance-focused products established Nutristat's reputation for refusing to compromise on ingredient quality.
But there's another side to the brand that […]
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Animal Pak Pills vs Powder: Complete Formula Comparison
Since 1983, Animal Pak has been the gold standard multivitamin for serious athletes. But many don't realize Animal offers two distinct formats, each with its own formula advantages. While both versions share the same core vitamin and mineral foundation, the differences between Animal Pak pills and Animal Pak Powder go far beyond convenience.
Pills vs.[…]Continue Reading →
Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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Dynagenix: Next-Generation Boswellia for Fast-Acting Musculoskeletal Support in Beverages
Boswellia serrata extracts have delivered joint health benefits for years, but they've been limited to capsules and tablets. The reason? Traditional Boswellia is completely insoluble in water, tastes bitter, and requires doses of 100-250mg or higher. For brands looking to create functional beverages, shots, gummies, or ready-to-mix powders, these characteristics have made Boswellia a non-starter.[…]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula
Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle
Remember when Nutrabolt launched C4 Shot Rocks on April Fools' Day 2019? The candy-style pre-workout was real, and it was glorious. Now, C4's back with another compact format that's no joke: C4 Energy Shots.
These 2-ounce bottles pack 200mg of caffeine alongside CarnoSyn beta-alanine and BetaPower betaine anhydrous in a 3.45g performance blend. That's […]
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