Pro 40 Series
Pro 40 Formula
Give Me Strength
What to expect?
Some information about the products can of course be gleaned from the names reserved. This is all speculation of course as the company has not released any information about the new products yet:
Monster Intrapower would obviously be an intra-workout drink under the monster series banner of products. This trademark was filed under a class that specifically excludes ready-to-drink beverages, so it seems likely this will be a powdered drink mix.
The Pro 40 marks are presumably the beginning of the next series of supplements from the company, now that the ‘Monster Series’ is nearing completion. But what the specific aims of that series are remains up in the air. It could be a reference to the number of grams of protein in a set of drinks. One theory is that it is going to be a line of products aimed at older athletes 40 and up. Wherever the products fall it will be interesting to see how they differentiate them from their existing product lines that already share much similarity.
“Give Me Strength”
Give Me Strength is actually in reference to a recent set of marketing spots by Cytosport for Muscle Milk using the tagline in a number of print and online ads recently:
Just don’t hold your breath
Because there are no actual products on the table or a timeframe for release just yet. One thing’s for certain, the supplement industry is notorious for long lead times on product releases. That said, hopefully we’ll see some news from the company regarding new products in the near future.
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