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PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.

Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.

Rob Rogers: goBHB is Back! Business, Baseball, and BHB | Episode #131

Rob Rogers of Axcess Global and Ketone Labs: goBHB is Back!

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic […]
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MuscleTech Creatine Chews: A Reliable Option With Testing

MuscleTech Creatine Chews COA 2023

Earlier this month, NOW Foods made waves yet again as a part of their testing regime that is helping to keep the industry honest. Hot off the heels of NOW’s testing of berberine supplements – in which it was revealed that an astonishing 90%+ berberine supplements tested did not meet label claims – we made […]
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GHOST Hydration x Sonic Ocean Water Flavored Stick Packs

GHOST Lifestyle Hydration Sonic Ocean Water Stick Packs

Last month, the big GHOST news was the upgraded formula of Burn, which now includes double the tyrosine, MitoBurn, natural caffeine, and CapsiAtra. All in all, the fat-burning formula got some major upgrades, in addition to two new flavors: Kiwi Strawberry and Guava Berry.

This month, we’re getting another new flavor, […]
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MuscleSport Lean Whey Carrot Cake… Is This a Dessert?!

MuscleSport Lean Whey Carrot Cake

Another month, another Musclesport Lean Whey flavor!

Lean Whey has been around since 2013, and it has set itself apart with two critical features: function and flavor. Lean Whey utilizes a protein blend of whey isolate and hydrolyzed whey protein, along with an innovative Fat Metabolizing Matrix that includes ingredients like Fibersol-2, L-carnitine[…]
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Aaron Heidebreicht: Applied Nutrition to Storm the American Shores | Episode #130

Aaron Heidebreicht Applied Nutrition on PricePlow Episode #130

The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast.

Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas

This podcast was […]
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Core Nutritionals PRO Caramel Candy Bar Flavor

Core Nutritionals Chocolate Caramel Candy Bar Protein

If you’ve been keeping tabs on our Core Nutritionals page, you’ll know that Doug Miller’s pride and joy has been on a tear in 2024, and it seems like they’re only just getting started. January brought us the Core Daily Health Pack and MRP Packs, and more recently they released the Ascension Pre-Workout as a […]
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InnovaPharm MVPre 365 Every Day Performance Pre-Workout

InnovaPharm MVPre 365 Pre-Workout

You don’t want to just get by – you want to excel. And actually, you don’t just want to excel – you want to be the best. You want to be the MVP of any room you walk into.

In order to achieve such a lofty goal, you’ll need a pre-workout to match. […]
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Mutant MIND FK: Nootropic Powered MIND FREAK Pre-Workout Supplement

Mutant Mind FK

There are a few really good trends in the supplement industry right now, and one of our favorites is the increasing use of clinically-validated nootropic ingredients in pre-workout formulas. Consumers and formulators alike are getting hip to the fact that one’s state of mind matters a lot for both exercise performance and finding the motivation […]
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Natural Products Association SUES New York Over Supplement Restrictions (Updated 3/13/24)

Natural Products Association vs. New York: Lawsuit over Supplement Restriction Law

On December 4, 2023, the Natural Products Association (NPA) filed a lawsuit against the State of New York — specifically Attorney General Letitia James — arguing that the state’s recently-enacted law that prohibits and restricts dietary supplement purchases is unconstitutional.[1]

This article explains the law, summarizes the lawsuit, provides a quote from the Natural […]
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Joey Savage Launches Savage Nutra Consulting | Episode #129

Joey Savage Launches Savage Nutra Consulting

The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra.

Joey Savage Launches Savage Nutra Consulting

This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time […]
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