Welcome to the PricePlow Blog
PricePlow is the premier thought leader in the dietary supplement industry. We cover the science of supplements and help customers save.
Listen to the PricePlow Podcast, learn from our supplement guides, or read the latest news below. You can also save money with the PricePlow site and our supplement deals page.
Inside The Vitamin Shoppe Brands: Tabitha Daley, Brian Tanzer, Dustin Elliott | Episode #134
Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.
Inside the Vitamin Shoppe BrandsEpisode 134 of the PricePlow Podcast is […]
Continue Reading →
C4 Sport Upgraded in 2024: NSF Sport Certified at Target with Ripped and Strength Versions
Back in February, we announced that Nutrabolt was launching its 5th generation of the C4 pre-workout product line.
The C4 line has a decades-long legacy in sports nutrition, but make no mistake, Nutrabolt is bringing some real innovation to this redesign. For example, just last week we covered how the line’s biggest formula, C4 Ultimate […]
Continue Reading →
MuscleSport Lean Way Plant’D Protella & Chocolate Ice Cream Flavors
MuscleSport’s Lean Whey protein powder has become downright legendary in the industry. Just last month, MuscleSport released a Banana Foster Waffle Sundae flavor, which is as sinfully delectable as it sounds, and then followed up with a wildly-delicious Carrot Cake flavor.
In a sea of indistinguishable protein products, Lean Whey manages to find itself standing […]
Continue Reading →
VAULT Caffeine-Free Brain Energy Drink: Powered by Free-Acid goBHB!
If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on.
What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without […]
Continue Reading →
GHOST Protein Cereal in Marshmallow and Peanut Butter Flavors!
GHOST Lifestyle is always on the move – always releasing new formulas, and new awesome collab flavors. But this announcement is on another level.
Every once in a while, GHOST bursts onto the market with a grand slam. April 10th, 2024, is going to be one of those moments, based upon their latest product announcement:[…]
Continue Reading →
RAW Nutrition CBUM Mass Gainer: 1,070 Calories & 196g of Carbs!
There are a lot of factors that go into becoming a top-tier supplement brand, and the number of brands that we would consider to be truly elite is quite small. In order to set themselves apart, elite brands need to have everything dialed in – flavors, ingredients, formulas, marketing, label art, and much more.
One […]
Continue Reading →
Formulator’s Corner #10: A Nitrosigine-Powered Stimulant-Free Pre-Workout Supplement
At PricePlow, we love tracking trends, making sure we stay on top of the latest and greatest innovations and consumer demands in the dietary supplement industry. Two trends we’ve enjoyed watching are the growth in branded, clinically-verified ingredients, and the movement towards lower-stimulant and stimulant-free pre-workout supplements.
As caffeine consumption has risen, […]
Continue Reading →
Lee Wright: The Vitamin Shoppe CEO Thrives in the Shoppe | Episode #133
Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.
To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:
A Quick Discussion with[…]Continue Reading →
Natural Products Association SUES New York Over Supplement Restrictions (Updated 4/7/24)
On December 4, 2023, the Natural Products Association (NPA) filed a lawsuit against the State of New York — specifically Attorney General Letitia James — arguing that the state’s recently-enacted law that prohibits and restricts dietary supplement purchases is unconstitutional.[1]
This article explains the law, summarizes the lawsuit, provides a quote from the Natural […]
Continue Reading →
Jocko BRAIN POWER: 100mg Caffeine Nootropic with CRISP Focus
“We have a new product called Brain Power which is a fantastic nootropic. It is good to go. It is really good — it’s like a really CRISP focus, I can feel it. If I’ve got to get on stage like this morning when I presented here, I did 15 minutes but got 3 […]
Continue Reading →
