Several weeks ago, Magnum Nutraceuticals put the word out that they had a new pre-workout product in development. The product is aptly-named Limitless — and there’s a serious good feel to it.
The label is now out, and we have been able to get some more information from Magnum regarding a couple of key ingredients, so this page has been updated.
- It’s described by the company as an “extreme” pre-workout product
- There’s somewhere under 250mg per scoop (but it feels like more – yet with no jitters/crash, from personal experience!) and over 2g of pharmaceutical grade beta alanine
- Zero sugar
- Two initial flavors: will be “Brazen Black Cherry” and “Fearless Fruit Punch”
As you can guess, this is a focus-heavy pre workout supplement, based upon not only the pre-reviews below, but the name itself. But more on that in just a second…
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Limitless promised a supplement that would be very focus-oriented, and boy does it appear that way! Unfortunately, Magnum Nutraceuticals is unwilling to disclose how much caffeine is inside, but we at least know enough to be comfortable to go full-bore with a whole scoop. More on that soon.
Let’s get right to it and see how it fares:
Happy Brain™ Blend (1.42g)
Limitless’ energy/focus blend is aptly titled “Happy Brain“ and contains a unique combination of stimulants and nootropics designed to create a long lasting energy and heightened sensory experience.
Unfortunately it’s hidden behind a prop blend and the amount of caffeine isn’t disclosed, but we now know that it’s under 250mg! We reached out to Magnum in the hope they would divulge the exact amount, but were unsuccessful. They did assure us though that it is “a strong, but responsible amount of caffeine.”
Furthermore, they pointed out that although the current trend in the industry is to continually up the amount caffeine, they chose to combine it with a number of ingredients that work synergistically to provide a cognitive experience never seen before.
Anyway, Happy Brain™ is comprised of L-Tyrosine, Caffeine Anhydrous, Bacopa Monnieri Extract, Choline Bitartrate, Myristica Fragrans Extract, and GABA.
L-Tyrosine is an amino acid that increases the production of dopamine and noradrenaline in the body, two potent neurotransmitters. This will help to boost mood and focus during your workout while decreasing stress levels.[2,3]
Seeing this as the first ingredient in a 1.42g blend, and caffeine is the next one makes us realize that this is going to be quite a large (and nice) dose of Tyrosine. This is probably going to drive the majority of the cognitive feel, and nearly all users enjoy the ingredient.
Caffeine (less than 250mg)
Caffeine Anhydrous is the second ingredient in Happy Brain™, which we’ve already touched upon above. We won’t take up valuable space expounding on the focus and performance enhancing benefits of this well-researched stimulant. Although we don’t know the exact amount, Magnum has assured this was designed to be a true 1-scooper and there was no underdosing of caffeine due to the fact that it is such a cheap stimulant.
Felt like more… but with no jitters/crash!
The unfortunate part is that we can’t help you if you’re highly caffeine-sensitive. Upon first use, it felt like 250mg-300mg (yet with no jitters or crash), but it turns out that there’s actually less than 250mg caffeine per the conversation on Facebook quoted below and at the bottom of this page. That’s good news all-around, and is simply a guess based upon a couple of uses now.
Bacopa Monnieri Extract, also known as water hyssop, is a nootropic herb traditionally used in Ayurvedic medicine. It acts on the dopaminergic and serotonergic systems in the body, but also improves communication between neurons.
Additionally Bacopa Monnieri helps to boost cognition and help reduce symptoms of stress and anxiety.[5,6] It’s been hypothesized to work synergistically with caffeine due to Bacopa’s ability to mitigate spikes in dopamine levels, but this has yet to be researched in humans or animals.
Choline is the precursor to acetylcholine production, a potent neurotransmitter in the brain, that boosts cognition and focus. Limitless uses Choline Bitartrate which is easily absorbed by the body.
Choline’s one of the most understated ingredients in pre workouts, as it helps with the “mind-muscle” connection. When using it, many users anecdotally experience a higher level of concentration on their exercises, which potentially fuels better form and “squeeze” from the muscle contraction.
When it works (and with choline, it does for us more often than not), this type of focus leads to more distinguished pump and attention to detail.
Here’s a new one for us!
Myristica Fragrans Extract comes from an evergreen tree located on the Spice Islands of Indonesia. Although research on this ingredient is rather thin in the world of sports nutrition, it has been shown to be a potent inhibitor of acetylcholinesterase, an enzyme that degrades acetylcholine.
By preventing its breakdown, you’ll have more acetylcholine available in the brain, and coupled with the increased production from choline bitartrate should provide for “limitless” focus during your workouts!
GABA is the body’s main inhibitory molecule, also known as the “downer” neurotransmitter. It works to offset the excitatory effects of glutamate in the brain and should help to provide a sense of controlled calm during your workout.
ISOPOWER Complex™ (7g)
ISOPOWER is a rather unique combination of ingredients we haven’t seen together before in a pre workout supplement. It consists of creatine isolate, creatine pyruvate, creatine phosphate, CarnoSyn® Beta-Alanine, and Whey Protein Isolate 90%. As with Happy Brain™, we have another proprietary blend of ingredients to help power you through a workout.
As we’ve said in numerous other pre workout analyses here on PricePlow, creatine in pre workouts either needs to be fully dosed, or not done at all. Seeing as 3 forms of creatine are included in a 7g blend, we’d estimate there are 3-4 total grams of creatine in Limitless. The only problem with these various forms of creatine is that they are no more effective than monohydrate at boosting creatine levels in the body.
That said, we’re happy with nearly any type of creatine as long as the dose looks solid, and we’re pretty sure this one is.
Beta alanine: Over 2g
Beta-alanine is a proven workout booster that helps buffer lactic acid in the body and has been shown time and again to increase power and strength while improving endurance and recovery.[10,11]
We now know that there’s over 2g of it inside, per the Facebook discussion quoted lower down on this page when Magnum was talking to its customers about the caffeine dose.
What’s the deal with the whey isolate in this pre workout??
The last ingredient in ISOPOWER is Whey Protein Isolate 90%. We were curious as to why this was included and the makers at Magnum gave us 2 reasons:
- The first was to help prevent “caking” or hardening of the product while in storage.
- The second was to supply a steady flow of aminos to the body during workouts. Giving it in a whole food form as opposed to straight BCAAs to provide a more sustained release as opposed to the instantaneous digestion and absorption of BCAAs. That being said, we’re not sure how much “sustained” effect you’ll feel from only 1-2g of whey isolate, but hey, we’ll take it — it beats 0g!
At the end of the day, using whey isolate as an anti-caking agent instead of dumping more silica and lesser-known emulsifiers into the product is a stroke of genius.
Supplement users get far more additives in many of these products than they realize, and if one of them is removed in lieu of one of our favorite ingredients on the planet, all the better.
We finally have a fully disclosed ingredient in Limitless, and a very-effectively dosed ingredient at that. L-Citrulline is an amino acid that increases plasma arginine levels in the body better than L-Arginine supplementation. This leads to higher Nitric Oxide (NO) production in the body which results in better nutrient transport to the muscles, and more important, PUMPS!
Betaine Anhydrous (2.5g)
Betaine has now become commonplace in virtually all new pre workouts hitting the market. And for good reason, as this relative of glycine increase power output and endurance while reducing soreness.[13,14]
Additionally, it is thought to work in combination with creatine to support overall creatine production and storage in the body.
Beet Root Extract (500mg)
This extract has a high nitrate content and as such will help boost nitric oxide levels in the body. A benefit of these increased nitric oxide levels is prolonged exercise performance and helping offset fatigue.
Pine Bark Extract (100mg)
Pine bark extract has been studied for its possible benefits to diabetes and overall health. Interestingly enough, it has shown the ability to elevate plasma levels of nitric oxide in the body, thereby increasing blood flow to muscles. This increased circulation will help supply fresh oxygen and nutrients to the working muscles allowing them to function at a higher output for a longer amount of time.
Chromium454® is a patented form of the element chromium and Brewer’s Yeast Extract. Chromium helps with insulin sensitivity and glucose metabolism in the body. This should help provide better shuttling of the ergogenics in Limitless into the muscle cells for better absorption and utilization by the muscles.
In addition, if you enjoy adding carbs to your pre workout, then the chromium may help process those into the muscle a bit more as well.
No caffeine disclosed? Here’s why… and a hint at what you have
This discussion came up on Magnum’s Facebook page, so we’ll quote it here:
I completely understand that the market is against proprietary blends right now, especially after all of the nitrogen spiking that a lot of brands chose to do. But put yourself in our shoes for one second, products like Limitless, which is a feel product, could be knocked off in a second by anyone who wanted to.
By only exposing some of our ingredients but keeping some proprietary, we protect ourselves from knockoffs for the immediate future and give consumers a chance to try Limitless and not an inferior knockoff. Eventually we may expose the whole label as we have done with other products like Opus. Once customers have tried our brand and we are in their mind and the market, we don’t mind exposing the breakdown and letting other companies knock us off. Just not right away.
Other products we’ve launched and are launching (like 3 more this summer) are 100% exposed supplement facts with no proprietary blends. So it really depends on what category the product is launched in when we determine whether to use proprietary blends or not.
Last but not least, even if a product exposes their whole ingredient list and amounts per ingredient, you the consumer still have to roll the dice and decide whether or not you trust that brand’s reputation and past actions. Crappy ingredients or false info on the Supp Facts isn’t all that uncommon.
Magnum has never nitrogen spiked and we have an amazing level of customer retention. People use Magnum and they come back and continue using it because it works. That’s not a position we are going to risk by using inferior raw materials or under dosing our products. — Magnum Nutraceuticals (on Facebook)
Good response, but a customer then asked to know at least beta alanine and caffeine, and got this from Markus Kaulius, the president of Magnum:
There is over 2g of Pharmaceutical Grade Beta Alanine – you will feel it more than 10g of non-Pharmaceutical Grade. Also, less than 250mg caffeine, but the accelerators make it feel like more – but with no jitters and no crash! Hope you enjoy! — Markus Kaulius, President, Magnum Nutraceuticals (via Facebook)
Based On A Not-So-True Story?
We’re assuming that intense focus is going to be what the ingredient lineup is going to be centered on, since the product’s name calls to mind the incredible 2011 movie starring Bradley Cooper.
This will be Magnum’s first powdered pre-workout supplement since SERUM, though they do have the impressive Rocket Science pre-workout pill, and an “anabolic activator” named OPUS that focuses more on reducing muscle fatigue. Nootropic content in that one is limited to B vitamins for the most part — so it’s anyone’s guess as to what they’re going to dose Limitless with.
Whatever it is, it probably won’t give you instant kung fu powers, but if rumors are true, Limitless will provide for phenomenally driven workouts!
If you haven’t seen the entire movie, do so soon – you’ll understand why we’re so excited about a pre workout supplement to share its name!
Pre Reviews so far
Magnum has one beta tester review up so far on their Facebook page. Since it’s one of their own, naturally it’s a rave review full of superlatives, so take it with a grain of salt. But it does seem to confirm our theory that focus is the, er … focus of the product. Their beta tester reported steady and gradually climbing energy, no crash or lag, and long-lasting effects post-workout. They also raved about the flavor, though they forgot to mention which flavor it was!
Get in on the Pre-Release Contest!
Magnum is running a contest through their website, and the winners will get some free product sometime in early June. So hurry on over there and enter here — all you need to do is provide your email address!
Also, be sure and sign up for our product alerts below, as we’ll have the scoop on the ingredient list (possibly as soon as next week?) and an analysis when it becomes available!
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