Layne Norton Supplements (CARBON) is Now DEAD (2017 Update)

September 2017 Update: These supplements are being discontinued after they went nowhere, Layne never promoted them, they never released a stimulant-based pre workout, and Bodybuilding.com had no choice but to kill the project. See our take in the video below:

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Powerlifter, bodybuilder, and nutritional sciences doctor Layne Norton is forming his own supplement company distributed by Bodybuilding.com.

Powerlifter, bodybuilder, and nutritional sciences doctor Layne Norton is forming his own supplement company distributed by Bodybuilding.com.

Update: They’re out! See the widgets below to sign up for deals and alerts!

Renowned bodybuilder and supplement guru Layne Norton has just announced that he is starting his own supplement company. Making the announcement via Mark Bell’s PowerCast[1] on September 23, 2015, Norton said that he has decided to form his own supplement company that will be carried exclusively by Bodybuilding.com.

Norton is the latest in a line of high-profile bodybuilders and fitness gurus to align with a sole vendor. Most recently, we’ve seen this with Kris Gethin who debuted his Kaged Muscle line on bodybuilding.com earlier this year.

We now know the official name: Carbon by Layne Norton and you can sign up for product alerts to get notified when there are more products or price drops:

Carbon by Layne Norton Prep - Deals and Price Drop Alerts

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Carbon by Layne Norton Recover - Deals and Price Drop Alerts

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Some details, more to come

Two of the product names have leaked, and we have images to go with them!

  1. Carbon PREP – The pre workout Supplement
  2. Carbon RECOVER – Post Workout Supplement
  3. …and an unnamed Whey Protein Isolate product

You can see the image below for a teaser – our write-ups are on the way!

Carbon Layne Norton Supplements

The first images of the labels in Layne Norton’s Carbon Supplements, as provided by our friend and protein powder recipe creator, Chef Bob!

The whole line will be based around allowing you to train harder, more effectively, recover better so your workouts are more effective and you can build more muscle and strength. — Dr. Layne Norton

Details so far are scant on exactly what supplements Norton’s line will carry, but it should hit the market sometime in October. One thing we do know is that all the supplements will have completely open labels with clinical doses. Norton also said three other companies contacted him about doing a line that were perhaps more lucrative, but he felt right going with Bodybuilding.com.

The backstory

Initially, Norton said he had no interest in ever starting his own supplementation line and that he “was just about promoting the science in natural bodybuilding… I got to the point in 2013 when I did want to build my own name up and when it gets bigger it gets the information out… I’ve gotten to grow along with them…”

Carbon Prep and Recover

The front of the Carbon Prep and Recover bottles

CEO of Bodybuilding.com Ryan DeLuca e-mailed Norton 18 months ago that kicked the gears in motion towards starting his own line. Going into the specifics about the creation of the line, Norton said:

“It’s something I formulated… I can’t drop the name… I never had an interest in starting a supplement company, not because I don’t like formulating but because I didn’t want to deal with packing, shipping, etc.

This was a great platform because they already have a great team in place to do all of this. From top to bottom they let me have control…All these products will have no proprietary blends, we’re not hiding behind anything, efficacious doses.”

Norton did say that he was ready to release a month ago but made an error in one of the ingredient calculations that is delaying production. The whole line will debut over the next year or so.

No over-promotion

One point that Norton didn’t want to have to do was become a shill for the line and Bodybuilding.com was more than happy to accomadate him. Norton said of the BB.com marketing team, “They’re not making me over-promote it or anything…”

Layne Norton Supplement Reviews

Layne Norton’s new line of products will all use clinically efficacious doses of only proven ingredients. It was announced on Mark Bell’s Powercast

We all know that supplements are designed to enhance your workouts, but Norton isn’t having any of those ridiculous “gain 10 lbs of muscle in a week” claims on his bottle. When asked what the basis of the line will be, Norton replied,

“The whole line will be based around allowing you to train harder, more effectively, recover better so your workouts are more effective and you can build more muscle and strength.”

13 week video trainer coming

Following suit with many of the other big name trainers on Bodybuilding.com, Norton said he also has a 13 week video trainer that will be dropping next year on the site.

Make sure to stay tuned to PricePlow as more details emerge on this exciting new line of products from one of the brightest minds in the industry. Sign up below for alerts and price drop notifications once Norton’s line debuts:

Carbon by Layne Norton - Deals and Price Drop Alerts

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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer on your own.

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Feel free to get to the whole powercast below, discussion starts around the 25 minute mark:

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References

  1. http://supertraining.tv/2015/09/powercast-111-layne-norton-paul-revelia-do-you-even-science/
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