Athletic Edge’s Renewed Promise – No Hype, Just Results

Athletic Edge Logo

Athletic Edge recently underwent a major rebranding, but their commitment to quality and sharpening your edge is still strong.

Supplement users are constantly bombarded with new companies every week. Anyone with a few bucks to spare can start up a company, source out their formulas, hire a graphics firm to design labels, and get a contract manufacturer to bottle it.

Lost in this endless wave of upstarts are the seasoned veterans who led the charge and planted the roots of the industry we’ve come to know and love. It’s time to crank up the flux-capacitor and travel back to the early days of the industry.

Today, we point the spotlight on Athletic Edge, a long-established brand that’s well-known to the seasoned lifting crowd, but maybe not so familiar to the next generation of lifters. They’ve gone through a complete facelift within the last year, and it’s time to enlighten the newcomers out there on one of the original heavy-hitters in the industry.

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Who is Athletic Edge?

Athletic Edge started over 12 years ago by owner, founder, and CEO Sebastian Balcombe for the simple reason of “being driven to make the best/most effective  products in the world, raising the standard in sports nutrition formulations and third party quality control.”

Athletic Edge was born out of the desire to be the pinnacle of high-quality product development; a company whose supplements not only lived up to the hype, but were also backed by the latest findings in research. AE is built on a trifecta of science, passion, and integrity, with a zero-tolerance attitude for anything less than the absolute best.

In short, AE is nothing other than Substance Over Hype®, pure and simple

Backed by Research

Sebastian Balcombe

Meet the brains (and brawn) behind AE, Sebastian Balcombe

If you spend as much time delving into supplements as we do, you’ll quickly realize that the word “research” is thrown around rather recklessly, and dare we say irresponsibly. Just take a look at most of the products you see on the store shelf, and then try to see how many of them claim they are using “research-backed” ingredients… but in what doses? Suffice it to say, virtually all of them will have that on their label or advertisements in some form or other.

However, checking further into those products, you’ll see that very little, if any, of the claims are actually backed by research, and even worse, their doses fall criminally short of those proven in research.

That’s not the case with Athletic Edge.

Sebastian and Co. don’t take the words “research” lightly. It’s not just a word to them, it has meaning.

Case in point, is the well-known beta-alanine IntraXCell, which just so happens to be the product that was largely responsible for creating the entire beta-alanine supplement category. Side note, AE also released Intrabolic, a product that helped launch the intra-workout category!

In Sebastian’s own words:

“…because we were so early to market with IntraXCell, universities who wanted to research beta-alanine, reached out to us and said if you can provide product and a matching placebo, we can use your product IntraXCell in our research.

All we had to do is state, regardless of the study results, good or bad, the researchers could publish them. We didn’t even have to pay, which further enhanced the legitimacy of the research. Imagine how exciting for us, as then a small company, having FOUR research studies completed on just ONE of our products, some of them making it through Scientific Peer review and getting published in science Journals.

And this research can be FOUND easily on our website, by going to the AE RESEARCH tab. The published full manuscripts of the studies, not some incomplete unpublished abstract.”

True to their motto, you can see the Substance over Hype. It pays to be first, and AE was one of the crusaders with beta alanine.

Athletic Edge Nutrition

Simply Effective. Shockingly Advanced. Banned Substance Free.

Why so heavy on research?

You’re probably wondering, at least a little bit, what’s the obsession with research when it would be so much easier to just throw some fancy claims on the label, pixie-dust ingredients, and make a quick buck?

Well, we asked Sebastian that same question, and he broke it down for us into three basic points:

  1. It shows a commitment to YOU, the customer, that the products perform as advertised. AE invests their money into research first and foremost instead of internet ads and magazines.
  2. Athletic Edge Nutrition Research

    Athletic Edge puts their products to the test by submitting them for clinical trials. There’s no hype here, only results!

    Submitting your products to clinical testing is a HUGE risk, if the results showed negative, the study would get published regardless of the outcome and ultimately show the products are ineffective.  However, AE is willing to take that risk in order to prove to you, the customer, their products will exceed your expectations.
  3. Sebastian loves the innovative/discovery nature of research. To personally be able to formulate the products, have them put to the test , and repeatedly be proven effective enables the entire AE team to be confident they are doing right by their customers.to being able to mix my passion for formulating the best products in the world, and having them put through research and repeatedly shown effective, and customers confidently knowing they are getting the best products out there from a company eager to prove it, is the most satisfying thing imaginable.

Who’s Formulating AE’s Products?

Athletic Edge is about as up close and personal as you can get when it comes to knowing the people formulating their products. It’s none other than the owner and CEO himself!

Most products you’ll encounter are formulated by marketing and accounting teams, these groups typically rely on trendy ingredients that look good on the label or cheap, filler ingredients so their is a high profit to production cost for the brand. Basically, these groups exploit the fact that the average supplement user has no idea what the research-backed doses are, so they get by pixie-dusting the ingredients.

Sebastian was sick of encountering this trend across the industry and led him to start Athletic Edge where he had the opportunity to be the formulator, no marketing or advertising execs to “dumb” down the product.

”That’s a prime reason I started the company—the opportunity to be the formulator, to make those “dream” products and create formulas based on science and research. The result: THE most effective, research-dosed products. I don’t know of another company where the CEO/Founder is also the formulator and decision-maker for which finished products go to market… we do not have accounting or marketing dictate the process, as their input often leads to flashy-but-ineffective products.

Our goal is to offer the most PREMIUM and effective products in the world, ones that are free from the influence of accountants or marketers who have no science background and no business in the formulation process…We work with pure focus, love for the science and research, and a commitment to building products from that foundation. We’re not working backward from a set price point so we can hit a specific high margin.”

Where’s the Celebrity Endorser?!

Virtually every brand these days has enlisted some hot new celebrity trainer, YouTube star, or former bodybuilder to endorse their brand and hype it as “their line.” If you can’t tell by now, AE is not a brand that needs the hottest face on the market to give their brand an edge on the competition.

No, that’s not AE at all.  As we said before, Athletic Edge is always Substance Over Hype®, and that means no “fronting” on their part. I mean, do you really do you think someone who formulates products and runs a company really has the to share countless YouTube videos, endless tweets and nonstop Instagram posts everyday for years?

In Sebastian’s own words:

”From experience, I’ll tell you that can never happen. The time it takes to actually run and operate a company would never allow for a full-time job posting and interacting on social media. So don’t be fooled. Support companies where you believe in the actual founder, the person who calls the shots, not a hired face or trainer who’s used only to help market a product. HUGE difference.”

Kendall Lou Schmidt

@kendy_lou is a book author listed as an AE Spokesmodel

If you want hype go check out another brand, here at AE, there always going to be about what’s inside the tub, never the picture on the front!

With all that said, you can’t ignore one of AEN’s wonderful spokesmodels, book author Kendall Lou Schmidt.

Kendy can often be seen using Athletic Edge supplements and promoting the company’s good will around the community, as shown in the image to the right.

AE’s Top Products

  • SteelEdge

    Athletic Edge Steel Edge

    Steel Edge is the brand new pre workout following Athletic Edge’s rebranding. It’s a high stim, focus-heavy pre workout designed to sharpen all aspects of your fitness pursuits!

    SteelEdge is a premium All-In-One pre workout formula that contains 20 grams of performance enhancing ingredients in each serving; there’s no need to two scoop this product! Compare SteelEdge to many of the other “top pre workouts” on the shelf, and you’ll see SteelEdge blows the competition out of the water.

    Fans of AE may remember the brand’s first pre workout, titled PreSurge, which was equally powerful in its own right. The major difference here is that SteelEdge is fully transparent with its ingredients and clinically dosed (meaning no under-dosing of ingredients)!

    SteelEdge is for the lifter who is sick of their pre-workout not sustaining energy and strength during their workout. It’s also a great option for those·who do not want artificial dyes and colors, as well as those that don’t want to have to buy a separate pump pre workout and another energy pre workout.

    If you thought PreSurge was good, SteelEdge will blow you away! For more details on this product, check out our in-depth write up Athletic Edge Steel Edge – Sharpening the Pre Workout Game.

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  • APE™

    APE (Athletic Performance Enhancer) is AE’s Daytime Anti-Estrogen/Testosterone Optimizer supplement that provides three research-backed ingredients in ONE comprehensive formula headlined by a clinical dose of TESTOSURGE™ (patented Fenugreek extract).

    APE (Athletic Performance Enhancer) is AE’s Daytime Anti-Estrogen/Testosterone Optimizer supplement that provides three research-backed ingredients in ONE comprehensive formula headlined by a clinical dose of TESTOSURGE™ (patented Fenugreek extract).

    APE™ stands for Athletic Performance Enhancer. It’s AE’s Daytime Anti-Estrogen/Testosterone Optimizer supplement that provides three research-backed ingredients in ONE comprehensive formula headlined by a clinical dose of TESTOSURGE™ (patented Fenugreek extract). TESTOSURGE™ is one of the rare all-natural test-boosting ingredients with clinical research showing it positively affects body fat percentage, total testosterone and bioavailable testosterone.

    APE™ is designed to enhance vascularity, improve body composition, and promote the optimal testosterone-to-estrogen ratio to make you into the ultimate alpha male. Key ingredients you’ll find in the product include GLYCOCARN® (glycine propionyl l-carnitine), Longjack, Maca, Indole-3-Carbinol (I3C), Vitamin D, and many more to give you the edge you need in maintaining your status as an Alpha!

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  • APE DarkNight

    APE DarkNight makes up the “PM portion” of the APE Stack. It combines ingredients that help reduce food cravings and support blood sugar stability

    APE DarkNight makes up the “PM portion” of the APE Stack. It combines ingredients that help reduce food cravings and support blood sugar stability

    APE DarkNight is a combination of a nighttime natural anti-estrogen/testosterone booster, appetite control and sleep aids that make up the “PM portion” of the APE Stack. APE DarkNight combines ingredients that strongly help reduce food cravings (Gymnema Sylvestre), as well as ingredients that support blood sugar stability (Green tea extract).

    The combined effect of appetite control and blood sugar support at nighttime is the precise prescription recipe for shedding body fat, getting lean and saying goodbye to “dad bod” once and for all!

    DarkNight also includes 2mg Melatonin along with ZMA and Vitamin D to promote and encourage relaxation and optimal sleep patterns since we all know that sleep is an absolute must for building muscle, decreasing stress, and maintaining healthy hormone levels.

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Quality Tested, Quality Assured

Each and every Athletic Edge product is analyzed to the specifics of the BSCG (Banned Substance Control Group) Certified Drug Free® certification program. BSCG certifies individual lots of products and requires ongoing testing in order for a company or product to maintain certification.

Check Your Specific AE product

Click over to this website to check your own AE product. Simply enter in the specific lot # printed on the label and you’ll be able to view the passed testing listing on BSCG’s independent website.

Good for Competitive Athletes

BSCG Certified

Athletic Edge products have been analyzed to the specifics of the BSCG Certified Drug Free® certification program. BSCG certifies individual lots of products and requires ongoing testing in order for a company or product to maintain certification.

Supplements certified for sport should be reviewed from a number of quality control perspectives so athletes can make an informed choice about which products to use. Third-party testing and certification programs should include a number of key elements including:

  • batch testing for banned substances,
  • FDA 21C.F.R.111 Current Good Manufacturing Practice (GMP) audit,
  • toxicology assessment and ingredient review,
  • testing to verify label claims and/or ingredient identity, and
  • ensure no contaminants or adulterants are present that could be harmful or toxic.

If you’re a drug-tested athlete, you need to be absolutely sure the products you’re using are both approved by your sport, and free of any controversial / illegal performance-enhancing substances. BSCG testing helps ensure what you’re putting in your body is what you should be and nothing else!

Where to Follow Athletic Edge

Where to find Athletic Edge Products?

Sebastian Science

Follow Sebastian’s personal IG feed (@athleticedgeceo) for LOADS of information about the latest & greatest supplement info and studies!

You know that PricePlow is the ultimate place to find the best deals and coupons — price comparisons are below — but you also need to check out AthleticEdge.com, especially for future insights on upcoming products from the CEO himself, Sebastian Balcombe!

AE utilizes all forms of distributors, retailers, and wholesale accounts to get their products into your hands. So, you should be able to find them just about anywhere, but realize, you’ll always find the best deal right here at PricePlow!

Sharpening Your Edge

This is one of the brands that built the foundation for which all the newcomers today construct their glass houses.

Athletic Edge has been around this industry for quite a while, much longer than several of the other “top” brands you’ll see elsewhere on the web. They may not have the hottest YouTube star pimping their products, but what they lack in flash, they make up for in substance.

Sure, companies can make claims up and down the Mississippi River and have the biggest named celebrity trainer on the label, but if what’s in the product doesn’t deliver, it’s all for naught. With Athletic Edge, you’ll never have to worry about that, as the were, are, and always will be SUBSTANCE OVER HYPE®!

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