Another one bites the dust.
One month after Supplement Central’s closure, another well respected online retailer has seen the last of its days. Fans everywhere will certainly be disappointed but the warning signs have been on the wall for these “smaller” retailers.
Elite Nutrition and Nutrition Arsenal always offered a fans a reliable source of supplements and usually offered a decent ten or even twenty percent coupon (leaving DPS Nutrition to the coupon throne!). Even the coupons could not save these guys from the inevitable onslaught against small supplement retailers.
It’s been said time and time again, but… Adapt or die.
The days of simply ‘opening up a supplement store’, doing some dropshipping with Europa Sports, and making quick money with Google Adwords are long, long dead. It takes far more to differentiate, but some of the entrepreneurs running such stores have decided that it’s instead time to move on.
Go to elitenutrition.com and you will get the following message:
“Valued Customers, we have recently come to the difficult decision to close EliteNutrition.com. We truly appreciate all of your loyal business over the past 11 years. We have always strived to bring you the most in-demand products a the lowest price and it has been our pleasure to provide the best service to you.
We are currently liquidating all of our remaining inventory and available stock is very limited. Due to the current circumstances, ALL SALES ARE FINAL and no returns, refunds, or exchanges will be possible at this time.
Thank you from EliteNutrition.com”
If you check out NutritionArsenal.com, you will see the same message and be redirected to EliteNutrition.com.
On the bright side, other supplement businesses out there may be able to capitalize and add to their own inventory. For competitors, it might be promising to hear that other online retailers are struggling, but many are facing the same issues if they cannot differentiate from the death star that is Amazon.
The growing presence of box box companies becoming more reliable sources for sales, sports supplement companies are more comfortable than ever to trust the mega chain stores such as Walmart, Walgreens and CVS Pharmacies, Costco, Sam’s Club and Amazon. Not to mention, Amazon might have started a new trend with these mega-companies offering their own private label, which is far cheaper than other options and might appeal to the not-so-serious supplement consumers.
Remember when the only protein you found at Walmart was Body Fortress? Take a look now, you will see MuscleTech, Optimum Nutrition, Dymatize, Quest, Cellucor, BPI Sports, MusclePharm and other well-known names. Those companies have also learned to adapt their own sales strategy and now offer direct to consumer sales via their websites, rather than relying on smaller online retailers for revenue.
Amazon put the world on notice a couple of years ago and companies have had ample time to adjust how they will move forward in the changing industry. It is a sad reality when we see some fan favorite retailers close its doors, but we can’t say we are surprised. We don’t know who will be next, but we know there will be more closures just like these.
RIP Elite Nutrition and Nutrition Arsenal. You will be missed and have us longing for the days of smaller companies with exceptional customer service.
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