Cellucor and their parent company, NutraBolt, have remained quiet lately, but that’s not the case when you look at some of the new trademarks.
One interesting one we found is HERSPORT.
HERSPORT: A female-centric supplement brand?
This leads us to believe that this will be an entire female-centric brand, slated to compete with MusclePharm’s FitMiss and NLA Performance’s NLA For Her. Another example is Jamie Eason’s Supplement Series with Labrada.
In the sports nutrition and bodybuilding industry, men obviously make up the majority of consumers, but as the entire industry grows, women are getting far more involved and trusting of certain products.
Typically, the colors are more feminine, the stimulant-based products are slightly weaker, and the marketing is far less aggressive. If this is the path that Cellucor/NutraBolt is taking, then we expect some fantastic packaging.
There are also often products like probiotics that most of the male-oriented brands aren’t too worried about.
It’s the small things that matter
Speaking from personal experience: I was testing some products with a woman who’s 5’2, and as you can imagine, doesn’t have the biggest hands in the world. (At this point you might wonder where I’m going with this one…)
Well, when it comes to opening big tubs of protein or even amino acids, things are a bit harder on smaller hands. This is the kind of stuff most of us guys (and male-oriented brands) don’t think about.
The first thing m’lady noticed when opening a tub of Cellucor’s Beta-BCAAs was that the small container, combined with the rubber grip, was incredibly easy to open. It was also packed with powder – hardly any wasted space, which allowed it to be a smaller container yet still at 30 servings.
It tasted great (as expected with anything from Cellucor), and boom, she was sold. At that point, the construction basically made the sale, and price became far less important. So take that as some lessons learned in packaging.
And these are the things we’d expect to see from NutraBolt if they were to dive into the market for women’s supplements head first.
Anything else on HERSPORT?
Anyway, we’ve gotten off track. We know next to nothing else about this brand, but we’ll keep this page up to date when we know more.
Note: The trademarks are actually owned by Woodbolt, which is the actual name of the organization. NutraBolt is a DBA (“Doing Business As”).